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Comparing Google Assistant on Pixel to Apple Siri on iPhone 7


Watch YouTube creator Marques Brownlee have Google and Apple battle it out over their smartphone voice assistants.

The post Comparing Google Assistant on Pixel to Apple Siri on iPhone 7 appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

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27 Million Pinterest Users Pinned Halloween Costumes (Infographic)


Holiday shopping has become a long tail affair for consumers and businesses alike. With the influence of Black Friday spreading into earlier weeks and months, marketers are starting their campaigns sooner and sooner. During this creep, it’s possible that marketers may be forgetting about the truly creepiest holiday of all: Halloween.

An infographic from influencer marketing platform The Shelf examined just how much consumers love Halloween.

When it comes to spending, consumers will likely spend $8.4 billion this year, which is a $1.5 billion increase compared to last year. All-in-all, 171 million Americans are expected to take part in Halloween this year, spending $3.1 billion on costumes, $2.5 billion on candy and $2.4 billion on seasonal decorations.

During consumers’ lengthy planning and shopping sessions, they use social media at every turn. The infographic showed 72 percent of smartphone shoppers research items before purchasing them, 40 percent of Pinterest users plan Halloween months in advance and 40 percent of people said they made a purchase online after seeing a product used by influencers on Vine, Twitter, Instagram and YouTube.

There are many ways to engage consumers during their Halloween-planning process, from direct product placements to influencer campaigns, to retargeting efforts and incorporating user-generated content into your Halloween strategy. For more detailed tips and advice for strengthening your Halloween campaign, view the infographic below.

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Now you can share budgets in Bing Ads, too


Assign one budget across a set of campaigns to save time monitoring and adjusting allocations.

The post Now you can share budgets in Bing Ads, too appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

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A Penguin’s Tale: Responding to the latest update


What should SEOs do to make the best of the new Penguin update? Perhaps not much. Columnist Dave Davies notes that while Penguin 4.0 was indeed significant, things ultimately haven’t changed that much.

The post A Penguin’s Tale: Responding to the latest update appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

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A deeper look into Twitter's history



Twitter has been in the headlines lately after a failed deal to sell the company to Salesforce and even rumors of a Disney bid. Get to know the company a little better with “Hidden History.”

More about Mashable Video, Video, Twitter, and Social Media

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It’s scary how many ways SEO can go wrong


In search engine optimization, sometimes even small errors can have a large and costly impact. Columnist Patrick Stox shares his SEO horror stories so that you can be spared this fate.

The post It’s scary how many ways SEO can go wrong appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

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SearchCap: Voice search, Bing Ads & scary SEO


Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Voice search, Bing Ads & scary SEO appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

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Cats, dogs, brands and social media marketing success


People love their pets, not necessarily their elected officials. And the savviest social media marketers should try to take advantage of this fact.

It was absolutely hilarious, if you ask me.

It was just a few weeks ago, on a Tuesday night (October 4). Two men vying for the second highest office in the land, Mike Pence and Tim Kaine, were debating each other before an audience of millions and frankly, I couldn’t wipe the smile off my face.

I was looking at a Facebook Live video being broadcast on The Late Show with Stephen Colbert’s Facebook page that was showing the television broadcast of the event.

However, in front of the screen was a large pen full of cute, little kittens divided by two separate carpets, one red and the other blue, with a box of kitty litter in the middle labelled, “Undecided.”

I was literally laughing out loud.

If you’re looking for attention from the masses, you can’t go wrong by hitching your social media wagon to anything to do with this year’s tumultuous election season, of course. All eyes have been on that runaway freight train of a news story. It’s been a perfect newsjacking opportunity if ever there was one.

But the time and circumstances have also been quite rare. At least let’s hope so.

What’s always in vogue are cats and dogs.

After all, pretty much anything to do with politics is a hot-button issue. Cats and dogs? Not so much. People love their pets, not necessarily their elected officials. And the savviest social media marketers will try to take advantage of this fact.

For instance, here are 10 ways businesses and brands – excluding any pet-related brands, per se – include cats and dogs in their social media to attract an even bigger audience…

1. TODAY Show on Instagram

Charlie was very excited for #KingsOfLeon! #TODAYShow #KingsOfLeonTODAY (photo via @photonate)

A photo posted by TODAY (@todayshow) on Oct 14, 2016 at 12:13pm PDT

What a cute picture! What a great idea! Add a puppy to the cast of regulars and you have a win-win all-around.

Charlie follows in the paw prints of his predecessor, Wrangler, who left the Today Show to “work” as service dog for Guiding Eyes for the Blind.

Charlie is being trained to be one of America’s VetDogs. In the meantime, he’s taking advantage of more than his fair share of photo ops on the set.

2. Boston Red Sox on Twitter


Not that the Red Sox need any help in filling seats, but this sure is a great way to attract a few fans, including those of the four-feet variety, to the ballpark. If every dog has his or her day, what could be better than spending that day at Fenway Park (even if there isn’t a game being played)?

3. Best Western on Instagram

“This is your 38th selfie this morning, John… Ok, one more!” Leave a hilarious caption for this travel dog. #TravelCaptionSaturday

A photo posted by Best Western® Hotels & Resorts (@bestwestern) on Sep 17, 2016 at 10:53am PDT

I love the fact that Best Western made the dog the star of this photo. How can you resist looking at it, never mind wanting to caption it? Man’s best friend is a marketer’s best friend, too.

4. Ralph Lauren on Twitter

Thanks to the emergence of social media and the ubiquity of pop culture, every day is a holiday. And the savviest brands among us make sure they’ve included themselves in that celebration, newsjacking the conversation about it on social media in some way, shape or form as Ralph Lauren so smoothly does here.

5. Katy Perry on Facebook

She’s a big rock star and a huge brand who, according to Trackalytics, has the 25th most-liked page on Facebook.

She’s Katy Perry, her fans are KatyCats and this is a purr-fect example of how well felines play on social media.

6. Target on Twitter

Demonstrating a knack for newsjacking, the team behind Target’s Twitter account does a great job of taking advantage of a trending hashtag not only to be cute, but to drive traffic back to the store’s pet costumes for sale before Halloween.

7. 29 Sudbury on Facebook

Happy Hour may be illegal in the state of Massachusetts, but no one said anything about Yappy Hour. What a great idea!

Not only is this a very clever way for 29 Sudbury to attract customers, it’s an excellent example of cause marketing, promoting your business while also raising funds for a good cause.

8. Volkswagen on Twitter

In this clever video, Volkswagen jumped on the International Cat Day bandwagon and used a handful of fluffy felines to demonstate how its Driver Alert System works, showing them springing to attention whenever the warning bell sounds.

9. American Express on Instagram

Blending in nicely with the Instagram environment, American Express includes a clever, colloquial caption along with this picture of a dog and his or her shipment of treats, toys and Tchochkies from BarkBox.

This post has got it all going on – product placement, hashtags, URL, you name it – and nearly 1,000 likes to show for it.

10. Gemmyo on Twitter

I don’t know what a pink cat has to do with precious stones, but apparently this French company’s advertising is as innovative as its phenomenally popular line of personalized, made-to-order jewelry.

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Paid search click-through rates have risen 38%


According to data collected in Q3 2016, paid search CTRs have risen 38%, mainly in thanks to Google killing off its right-hand-side ads back in February.

More advertisers have also started to use Google’s new extended text ads, accounting for 29% of search spend in September.

These stats are taken from Kenshoo’s latest analysis of more than 750 billion impressions, 13 billion clicks and $6 billion (USD) in advertiser spend.

One of the major advertising trends in the last few months has seen online retail advertisers increasing their use of specialised product-focused ads on Facebook, Instagram and Google.

Video advertising on social media has also increased dramatically and mobile continues to be a key driver of growth.

Here are some more stats from the research:

  • Spend on Dynamic Product Ads on Facebook and Instagram, introduced in 2015 to help online retailers promote multiple products through social, has nearly doubled (up 95%) since Q4 2015. DPA now makes up more than four out of every ten clicks (42%) and 21% of spend on online retailers’ social ads.
  • Search advertising spend on retailers’ Product Listing Ads (PLAs), which include product images and information appearing in the “Shop for” boxes in Google search results, has shot up 87% in a year.
  • PLAs now account for 37% of online retail search clicks and 22% of spend, with 59% of clicks coming from smartphones.
  • Spend on social video ads, available on both Facebook and Instagram, has increased 155% in a year and video now accounts for 22% of social ad spend
  • CTR on social ads is up 21% since last year.
  • Social ad spend directed at mobile has increased by 61% YoY with mobile devices now accounting for 70% of all paid social clicks.
  • In search, mobile spend and clicks are up 39% and 48% respectively since last year. Mobile now accounts for 35% of all search spend and 43% of all clicks.

search stats from q3 2016

For more information, check our Kenshoo’s latest infographic.

Reblogged 12 hours ago from

5 Tactics for Short Emails that Pack a Punch


Sometimes, less is more. And when it comes to your email marketing strategy, this can absolutely be true.

While some audiences love to receive a long, descriptive email, others may quickly become bored or overwhelmed by messages that contain a mountain of text.

For these subscribers, a short, snappy, attention-grabbing email is both more engaging and more effective. And as you deliver content your audience wants, it can also mean higher open and click-through rates for you in the long run.

If you’ve tried long-form emails and aren’t seeing results, it may be time to try a short-form email (an email with not much written content) instead.

To help get you started, here are five tactics and examples for writing and designing short form emails your subscribers will love.

1. Convey meaning with images instead of copy.

Instead of using words to convey meaning, you can use images to create connection, feeling and meaning. This is also an easy way to shorten the length of your message.

In this email from Paypal, they use an image to show one of the benefits of their service and to create emotion:

Subject line: STOP! Don’t enter your info repeatedly


Notice how the image demonstrates a benefit of faster checkout times: more family time. And the fall background adds a nice nostalgic touch that can connect with readers.

Challenge: In your next email, try using an image or two instead of additional copy to convey meaning, feeling and product/service benefits. The copy you do choose to include should still be concise, meaningful and relevant.

2. Use powerful words that create mental images.

One of the secrets to writing a great short-form email is to get your reader to mentally engage with your email immediately. Creating mental imagery is a great way to accomplish this. When your reader begins to picture in their mind what you’re writing about, they start to engage personally with your email in a powerful way. And this can get them to click on your call to action

In this brief email, Airbnb includes words such as “sumo wrestlers,” “up and coming musicians” and “imaginative chefs” to help the reader picture the kind of people they’d meet while using their service:

Subject line: Elisabeth, you have an exclusive invite from Airbnb


They chose these words because they create imagery the moment you read them. How can you think of a sumo wrestler without picturing their iconic outfit? Or a chef without his uniform and bustling kitchen?

These powerful words also create the feeling that the reader will be meeting new and exciting city dwellers, which might be a stark contrast compared to their usual travel adventures. Instead of writing that you’ll “meet new and exciting people” when using the service, they use specific examples to encourage the reader to envision this experience.

Challenge: Experiment with words you wouldn’t normally use in your next email, and be specific about the benefits a reader would gain. Use words that create mental pictures, and don’t be afraid to try ones that are unusual.

3. Use humor in your content.

What are you more likely to fondly recall years later? A college lecture on American history or a comedy show with Kevin Hart?

Unless you’re a history teacher or fanatic, you’ll probably recall Kevin Hart’s best joke over the year George Washington was born (1732, in case you were wondering).

Humor connects with people. It sticks in their memory, lightens their mood and often creates a sense of admiration (especially for a witty joke). And best of all, humor can be a powerful way to convey meaning in fewer words and get people to engage with your emails.

In this email, Really Good Emails adds a witty, humorous tone that simply draws in readers:

Subject line: Announcing our new series—Exploring the magic behind emails


I mean really, who doesn’t sit and wonder at the magic of “David Copperfield, bacon, and ligers” (bacon especially)?

Challenge: Use humor in your next email’s content to connect with your subscribers quickly. Your first sentence can be humorous while your second and third can set the context and encourage people to act. By using humor, you can grab your reader’s attention quickly and create positive vibes that encourage them to click. Which means you’ll need less content later on trying to convince them to act.  Just make sure that your humor is relevant to your message and that it’ll make sense to your unique audience.

4. Show off your products.

If you’ve got a great product, let it speak for itself. Instead of writing long descriptions of your products and their benefits, try using images in your emails that’ll show off your product’s benefits with visuals instead of words.

In the below email, Etsy writes very little – just a subject line and brief sentence about how you can find the perfect gift with Etsy. But they include tons of images of their sellers’ products fitted into categories that will help readers find what they’re looking for:

Subject line: The perfect gift does exist



This email needs very little written content, because the images demonstrate the benefits of the products, instead of words.

Challenge: If you have pictures of your product, try sending an email to subscribers that includes those pictures. If you offer a service, try incorporating pictures that demonstrate it in action. For example, if you’re a personal fitness trainer, try including images of you demonstrating a workout routine or guiding clients during a workout. Using pictures can save you from writing a lot of extra content and catch your subscribers’ attention right away.

5. Evoke the senses with descriptive words.

We experience the world with our five senses. So when you incorporate the senses in your emails, you can turn an email into something your reader can feel, smell, see, touch and hear while sitting at their computer hundreds or thousands of miles away. By engaging your subscriber in this way, you can encourage them to act with less written content.

Blue Apron does a great job of using descriptive language in their email below:

Subject line: The apple of our eye? This special Guest Chef recipe & $30 off!


By using powerful adjectives, this email transports the reader from wherever they are to a quaint, charming home. Their headline “Cold Nights, Warm Kitchens” allows readers to envision and feel the warmth of a cozy kitchen during winter.

The words “crisp apples to sweet butternut squash” helps you also imagine the taste of those foods, and the background visuals of this tasty produce evokes the sense of sight to bring it all together.

Challenge: Create an email that appeals to the senses by using adjectives and imagery in your content. You don’t needs lot of email content if your language can engage people right away, and using the senses is a great way to do this. To see if this encourages subscriber engagement, be sure review your click-through rate to see if it’s higher than usual.

Challenge Yourself! Write Short Emails

Although the perfect email length depends on your business needs and audience, keep in mind that you don’t need to write a 200-word email to convince people to act.

With the right words and images, you can get people to engage with just a quick email.

Ready to try one of the challenges above? Get started today and tell me about your experience in the comments section below – I’d love to hear about it!

The post 5 Tactics for Short Emails that Pack a Punch appeared first on Email Marketing Tips.

Reblogged 12 hours ago from