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How to Plan & Execute Effective 'Welcome' Emails

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How successful are your ‘welcome’ emails? 

On average, ‘welcome’ emails receive an unusually high open rate of 50% — making them 86% more effective than newsletters

These emails are responsible for setting the tone and creating expectations with your newest subscribers and customers. This is where you educate your prospective customers about the products or services you sell, as well as how frequently you’ll be sending email.

However, just like in person, it takes conscious work to create a great first impression. If you stop for a second and think about your email marketing campaign, it’s possible that a significant amount of your success relies on your subscribers liking what they see in those initial emails.

To help you better understand what goes into an effective ‘welcome’ email sequence, we’ll walk you through the motions below — and include some helpful examples along the way.

Let’s get started …

How to Plan & Execute Effective ‘Welcome’ Emails

The top-of-funnel strategy for virtually every company with a digital presence includes an exchange of value: The subscriber provides their email address in exchange for something of value. And your ‘welcome’ emails should be designed with this idea in mind. 

To ensure that you’re producing valuable ‘welcome’ emails, be sure to do the following:

Devise a strategy.

‘Welcome’ emails are vital to any email marketing program. Welcome emails also have extremely high inbox placement rates, an advantage that should be utilized by every single company.

If you currently have no ‘welcome’ emails in place, never fear: A new welcome strategy is not rocket science. For starters, have a look at what the companies around you are doing and mold their successful practices to suit your needs.

At MailCharts, we recommend looking at ‘welcome’ emails from competitors or brands who target a similar audience to yours. Once you have solid benchmarks from your initial sequence and understand the metrics (e.g., opens, clicks, conversions), you can build upon those results and optimize your strategy to further suit your exact needs.

Deliver on the promise.

Remember: The very first email sent must include the promised ebook, trial period, discount, or otherwise.

Eve Mattresses shows us a great example of this exchange, where they have provided new subscribers with a very tempting “100-day sleepover.”

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Determine a timeline and frequency.

According to one email marketing company, retailers who sent more than one ‘welcome’ email experienced a 13% increase in revenue. Pretty impressive, right? 

Further, MailCharts email data shows that many online retailers still send ‘welcome’ emails two weeks after sign-up, with some brands sending ‘welcome’ mailers up to two months after the initial sign-up date.

Here’s a rough timeline we put together to help you see how email frequency begins to slow down over the two month welcome period:

  • Email 1: Immediately after receiving a subscriber’s email address
  • Email 2: 3 days after receiving email address
  • Email 3: 8 days after receiving email address
  • Email 4: 15 days after receiving email address
  • Email 5: 30 days after receiving email address
  • Email 6: 45 days after receiving email address
  • Email 7: 60 days after receiving email address

Pro Tip: If your ‘welcome’ series is promotional, add segmentation criteria to cease sending emails if a subscriber becomes a customer within the 60-day welcome window.

Choose your words wisely. 

We’ll dive into some more specific email inspiration in the section below, however, when it comes to planning the content for your emails, you’ll want to keep these two things in mind:

Personalization

Welcoming subscribers and creating a personalized subject line is crucial. The read rates of welcome emails are highly predictive of how engaged subscribers will be with subsequent messaging and how much they’ll spend.

In exchange for just a few lines of code to personalize your email, your subscribers are more likely to open, interact, and engage in a lasting relationship with your company. Take the additional time needed to personalize your emails. And, if you can go beyond simply adding their name, that’s even better.

Expectations

Aside from personalized emails, we recommend setting clear expectations at the beginning. If you plan on email subscribers weekly, let them know. The same applies for daily, monthly, or any other interval.

Also, make sure it’s really easy to unsubscribe from your emails. The last thing you want is someone marking you as spam because they couldn’t opt-out of your communications. 

Need Inspiration? 

Let’s take a look at some examples of companies — both B2B and B2C — that are nailing their ‘welcome’ emails. (And check out this post for even more ‘welcome’ email inspiration.)

B2B Example: Wistia

After an initial activation email, Wistia sends out a simple, bright, and effective ‘welcome’ email.

From the beginning, Wistia’s ‘welcome’ email strategy is focused on bringing the subscriber value, rather than simply promoting their product. They ask the question, “Have you checked out the learning center?”

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This is a resource where customers are able to easily access tips and tricks regarding a variety of different video education topics. The Learning Center is provided to highlight the strengths of the Wistia service and also show how it can help the subscriber personally. (Great job educating, Wistia.)

If you’re in the software business, here are some ideas for your ‘welcome’ series:

  • Talk about the benefits of using your product.
  • Provide free resources and tips on how to get the most out of your product.
  • Establish credibility, focusing on ease of use, reliability, and convenience.

Click here to view the full Wistia ‘welcome’ journey map.

B2C Example: Coach

If you are an online retailer, your ‘welcome’ emails will be slightly different. For starters, subscribers are not searching for information regarding a specific topic, rather they are interested in certain products and receiving up-to-date information about new releases and discounted offers.

Coach is a great example of how to make a good first impression and doesn’t forget to welcome new subscribers with an upbeat subject line, “Welcome to Coach Emails!”

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As we discussed earlier, it is important to set email expectations so the subscriber fully understands what content will be included in future emails, which is something that Coach has managed well. 

If you’re in the ecommerce industry, here are a few tips to get you started:

  • Create a product narrative around your products: talk about why they’re great, high-quality, useful, affordable, etc.
  • Feature your best-selling products to pique consumers’ interest.
  • If applicable, appeal to things that consumers value — include mentions of fair trade, locally grown, and use of organic materials.
  • Include a discount or welcome incentive.

Get Started Now

If you don’t have a ‘welcome’ campaign, don’t wait another minute. You can get started by subscribing to your competitors’ email lists to keep a close eye on their strategy, take note of what they’re doing and what you like (and don’t like). From there, you can borrow the good things and improve on the not-so-good ones.

Remember: In the beginning, you don’t need to be perfect. What’s most important is that you are welcoming subscribers and building a strong and lasting relationship.

What’s the best ‘welcome’ email you’ve ever received? Share your thoughts in the comments below.


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PB155: 5 Tips from Full Time Bloggers

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The 5 Top Tips from Full Time Bloggers

Today, I want to give you some advice. It’s not advice from me. It’s advice from about 50 full-time bloggers that I surveyed about two years ago. 

I was testing a survey software, and I sent the survey to some bloggers that I knew. I asked all of them one simple question

What is the number one tip you would give a new blogger who is just starting out and dreaming of becoming a full-time blogger?

In Today’s Episode 5 Tips from Full Time Bloggers

Listen to this epsiode in the player above or here on iTunes (look for episode 155).

  • Just be you. Speak in your own voice.
  • Consistency
  • Be persistent
  • Give it a go
  • Do something meaningful.

Further Resources 5 Tips from Full Time Bloggers

 




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Hi there, it’s Darren from ProBlogger here. Welcome to Episode 155 of the ProBlogger Podcast. Almost forgot what we’re up to there. Today, I want to give you some advice. It’s not advice from me, it’s advice from around 50 full time bloggers that I surveyed about two years ago.

It’s about two years ago I was testing out a new piece of software for surveys. Whilst I haven’t gone on to use this software anymore, I did do one survey using it and it was a survey that I did send out to full time bloggers that I knew. I asked them a simple question, one question. Quite a few of them answered.

The question was this, “What’s the top piece of advice, what’s the number one tip you would give a new blogger just starting out who had dreamed of becoming a full time blogger?” I thought when I sent this out that I would get all kinds of strategic advice, that I would get really practical, actionable advice. You know what came in? It really surprised me.

I sent it out to 50 bloggers and almost all of them came back to me with five responses, five common answers. That’s what I want to share with you today, these five things that I think are great things for us to all hear as bloggers, whether we’re just starting out or whether we’re well on the road to becoming full time or whether we’re even full time. These are five great reminders that I hope will help to keep you on course towards reaching your dreams for your blog, whatever that might be.

The first theme that I came up with as I looked at this 50 was to be you, just be you. In fact, this is what one person wrote. “Just be you. Speak in your own voice, and don’t try to be anyone else. Swim in your own lane.”

Another person simply said, “Be yourself.”

A third person said, “Keep it real.”

A fourth person said, “Find your authentic voice.”

Someone else said, “My best tip is to write about what you love and have experience in. Honesty comes out in your writing.”

Another person said, “Only write about what you’re passionate about, your own unique experiences.”

An eighth person said, “Don’t copy, find your own voice and use that. Remember, cover bands don’t change the world.”

Two more on this theme, “If you are passionate about something, let that shine through in every aspect of your blog. Don’t be so caught up in watching stats, gaining followers, and forget why you began blogging in the first place. Be authentic and make those connections organically because those are the people who will stick with you over your journey as you go through your ups and downs, and it will be a rollercoaster,” they said.

One more person said, “Write about something that you are genuinely interested in. In a crowded space, the best way to stand out is to be you. There’s no one like you. Your story, your opinion, your voice, your humor, they’re all unique. Tap into that.”

I love that advice, be you. It gets said a lot and sometimes it takes us a little while to work out who we are. I do think, as I look at successful bloggers, that that last person was completely right. The way to stand out is very often to find out who you are and to let that come out in your voice. It takes some time but I think it’s really important to tap into that.

That was the most common theme of the 50 responses that I had. A second one that came up time and time again, this is actually the reason that I am doing this podcast because I noticed this theme first. The theme was consistency. People used the word consistency 12 times out of the 50. Someone wrote, “People like consistency.”

Another person said, “Be consistent and be yourself.” There’s the other theme as well.

Someone else said, “Be regular with your writing. It really helps to keep the momentum going for both you as the writer and for your readers.”

“Blogging is never about one post, it’s your body of work that you’ll be known for,” said someone else.

“Keep going, keep talking, keep taking consistent action no matter how small. You’ll be amazed in a year when you look back at how far you’ve come.”

Someone else said, “Be consistent with the content you deliver. Be genuine in what you write about and how you deliver your message. If you do those things, then the money and business side naturally starts to flow.”

“Consistency, keep going and stay true to your voice and the info you want to provide.”

Consistency came up time and time again. This is one of the messages that I’ve preached many times at ProBlogger. It is the accumulation of what you do, it’s the accumulation of the tweets, the blog posts, the videos, all of the messages that you have. That’s what makes a blog epic. It’s not an one blog post.

Sometimes, you do have a break out post but really those posts are just part of the jigsaw puzzle of what you’re building. Consistency is so important.

The third theme is kind of similar, it’s persistency, not consistency. I think they really do go together. Here’s what a few people said.

Firstly, “It takes time to build a good blog.” That was the number one tip of one person.

“Beware, it’s going to be a lot of work,” says another.

“Slow and steady wins the race,” says the third.

“Keep going, it can take time to grow.”

“Keep going and keep learning,” says another person. This keep going thing comes up again and again.

“Keep going. If you feel like quitting, reconnect with your why and keep going.”

The last person says, “Persist for you, not the numbers.” This is a big theme in what I do teach people who want to make money from blogging. It’s going to take time, it’s going to take persistence, and it’s going to take that consistency, that was the other thing.

Two more themes that came up numerous times, not quite so many times but these did come up enough that I noticed the recurring-ness of them. The fourth one is give it a go. Those were four words that came up many times in the responses.

One person simply wrote, “Jump in and give it a go.”

A second person said, “My biggest tip is to just start. So many people want to start a blog. They worry about how they won’t be good enough or they compare themselves to established bloggers. If you don’t start, you can never build it. Don’t ever worry because it will never be perfect no matter when you start so just start now.”

The third person said, “If you haven’t started, start, stick at it.”

This consistency came up in that last one again but the theme of starting out is really important. Ultimately, this is the thing, the only thing that I can find that all successful bloggers have in common. The only thing that every single one of them have done is start, ultimately.

All of the full time bloggers that I’ve ever met, all of the successful bloggers I’ve ever met have found their own path, they found their own distinct way forward. There’s certainly some similarities but every single one of them has started. They all started with nothing, they all started when they didn’t have a post on their blog. They all started when they didn’t have a reader, the only person who knew about their blog was them. They all started at the same point.

This is one of the things that I talked about at the ProBlogger event, there were many times as I look back over the last 14 years where I started something and I had nothing but I started. The first time I started my email list, I had no one subscribed to it. Then, I subscribed myself, then I subscribed my dad, then I subscribed my wife. I forced subscribers. When I first hit that first email, I only had 17 subscribers. I asked myself is this really worth it? Is it really worth it to send an email, to spend an hour sending an email to 17 people? The reality was that it probably wasn’t worth it in that first 17 because no one clicked any of the links in that first email. The next week when I sent it to 30 people, a couple of people did. The next week, I sent it to 45 people and a few more did.

Years later, now I have 700,000 people subscribed to that email list which sounds mind boggling, it amazes me that that many people are subscribed. Now every week, we’re able to drive lots of traffic. You know what? It all started by me starting this thing and then subscribing my dad and my wife to it. I started it. Starting is just so important, whether it’s starting your blog or starting that email list or starting something else that you know you need to do.

The fifth theme that I want to just briefly touch about, this came up in a few people was to do something meaningful. Here’s what three people said. “Reach the heart of your readers because the more hearts you touch, the more the numbers will start to follow.”

The second person said, “Do something meaningful to you and your readers. If it means something to you, you’ll be able to get through the tough times. If you do something meaningful to others, you’ll do something that people will want to connect with and share.”

One last person said, “Know your why. Know why you’re blogging, write it down, wave it in the air to anyone who tries to tell you that you should be doing something else. You might blog to make money, to draw up business, to help others, to connect with others, to simply be creative. Figuring out your motivation for blogging will help to prevent you from becoming overwhelmed by all the things you could or should be doing with your blog.”

I love that last one, know your why. I think for me knowing your why really will shake the direction you go and it will help you to make wise choices about what to do.

There you go, there’s five pieces of advice from full time bloggers that I’ve forgotten I even had sitting there on my hard drive and in this piece of software. The five pieces of advice, again, were consistency, be consistent, be you, be persistent, give it a go, and do something meaningful.

I’d love to know what you think. Are you a full time blogger? What advice would you give beginner bloggers? Are you a part time blogger? What advice would you give? Are you a new blogger who hasn’t got any readers yet? What advice would you give your readers? I’d love to hear your advice on today’s show notes.

Looking for something else to listen to? I might just have something for you that will give you almost 70 hours of listening, great advice from full time bloggers that gets a little more strategic than what you have just heard. I think the five things that those full time bloggers gave as advice were really good but sometimes we need something a bit more practical and actionable.

ProBlogger Event, Virtual Ticket is now available for you to purchase. We’ve uploaded 70 sessions worth of advice from full time bloggers from this year’s event and last year’s event. You’re going to hear some great advice from people like Jedah Sellner from Simple Green Smoothies who talked about Instagram but also gave some great entrepreneurial advice.

You’ll also hear from Dan Norris from WP Curve who gave a fantastic keynote on how to think like an entrepreneur.

We’ve got a great keynote from Emily Watnick who talked about how to build a blog when you have multiple passions and interests, how can you combine them together? That’s a very common question I get asked a lot, “How do I blog if I haven’t got a niche?”

We’ve also got sessions on YouTube, very strategic sessions. We’ve got sessions on Instagram, we’ve got sessions on Facebook Advertising, Facebook organic, sessions on podcasting, copywriting, all types of sessions.

If you want to head over to problogger.com/virtualticket, you’ll be able to see a full rundown of what is included in that particular ticket and you’ll also get access to a little private Facebook group that we have running for just those who attended the live event and virtual ticket holders. Just a few hundred people in there, we’ll be able to give you a little bit more personal attention, you’ll be able to participate in some of the things that we’ve got going on in that group.

Once again, head over to problogger.com/virtualticket to pick up yours today.

How did you go with today’s episode?

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The post PB155: 5 Tips from Full Time Bloggers appeared first on ProBlogger Podcast.

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Introducing the ProBlogger Job Board 2.0

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Today I’m pleased to announce that we’ve given the ProBlogger Job Board a complete overhaul. It now has new features those advertising to hire bloggers, writers, editors and more, and also makes it easier for those who are applying for jobs.

The Back Story

Back in 2006 I started to notice two emerging types of questions from readers of ProBlogger:

  1. From bloggers – How do I get freelance writing jobs?
  2. From brands and established bloggers – How do I find quality people to hire to blog for me?

I realised there was emerging demand and supply for the hiring of bloggers and decided to put together a job board to help match those looking for bloggers to hire with those looking to be hired.

This started very small with a very basic system hacked together by friends and just a few jobs a week advertised but gradually in that time the ProBlogger Job Board has become more and more active.

We’ve now had almost 10,000 jobs advertised on the board, with several listings being placed every day.

Every week I get emails from advertisers telling me that they’re amazed by the numbers and quality of the applicants they get and I regularly hear stories of bloggers who have found great work listed on the boards too.

ProBlogger Job Boards 2.0

A few months ago I set my team the task of taking our job boards to the next level.

What you see launched today is stage one of that redevelopment but there’s more to come.

The first change is a new home. We’ve moved the boards to live on the ProBlogger.com domain. You can now find it at ProBlogger.com/jobs. All of the old jobs redirect to the new home and RSS feeds still work so if you’re previously subscribed you should still get alerts as usual.

New Features for Advertisers

1. Employer Registration/Profiles/Editable Jobs

The most requested feature that advertisers wanted was to be able to edit their jobs after they went live. This wasn’t possible on the hand coded previous version but it is now!

While this means one more step in the process of placing an ad it adds a lot to what we can offer advertisers. They can now edit, update and ‘mark as filled’ their ads after the ad goes live, but it also means they now have a profile page which lists company information, links to their site and lists all jobs they currently have live on the job board.

Here’s the profile page of one of our advertisers.

Problogger job board profile page

2. New Application Process

Advertisers now have a choice when they set up their ad to have people apply in a couple of ways – either sending people to a link to apply on their site, or applying directly from the job board through our system.

Problogger job board apply online

This new ‘Apply Online’ option will hopefully make things easier both for our advertisers and applicants to manage the process. Advertisers choosing this option can now see all the applicants in one place and manage who they want to take forward and hire and who they wish to end the process for all in the one place.

3. Republish Ads

If after the 30 day listing an advertiser wishes to run the ad again this now is a very simple process. Rather than having to go through the full process the advertiser can simply ‘republish’ the ad in a couple of clicks.

4. Expanded Job Categories

Previously advertisers could only place jobs for writers. Over the last few years we’ve seen more and more advertisers wanting to advertise for other roles (and more bloggers wanting work in other areas) so we have expanded our categories to:

  • Blog/Article Writing
  • Copywriting
  • Design/Development
  • Editing/Proofreading
  • Ghostwriting
  • Marketing/Promotion
  • Miscellaneous

We’re open to adding more categories as things grow but for now use the Miscellaneous category for anything where there’s not a specific category.

5. Buy Multi Job Packages (Coming Soon)

For those advertisers who regularly publish ads with us we are soon introducing packages where you can buy more than one job listing at a time at a discount.

Single jobs will be $70USD per listing (although we’ve got a limited time launch special of $50), the 5 listings package will give advertisers a 20% discount and the 10 listing package will give a 33% discount.

6. Featured Ads (Coming Soon)

We will be adding a feature for advertisers wishing to have their job featured more prominently. We’ll update you with details of this in the coming month.

7. Launch Special

To celebrate the launch we’re offering advertisers the ability to get their first ads on the job board at 33% off ($50USD) for a limited time only.

In the coming weeks this will rise to $70 (our first price rise since 2006). So test out the job board today and save.

New Features for Job Hunters

While most of our changes so far have been made for advertisers we have added a couple of features for applicants including the previously mentioned new categories of jobs. So now if you also offer design, development, copywriting, editing, proofreading, marketing or other services you can keep an eye out for new jobs in those categories too.

Also when you’re applying for jobs with the new ‘Apply Online’ feature you’ll now be able to receive notifications of the status of the application. This feature also allows you to upload PDF files for resumes/portfolios etc.

We’ve also added:

Job Alerts for Job Hunters there are numerous ways to stay up to date with new jobs including:

  • Subscribe to our RSS feed our main RSS feed is here and it will update every time a new job is added.
  • Follow ProBlogger on Twitter all jobs are automatically Tweeted to the @ProBlogger account here.
  • Sign up for Job Alerts a new option for those hunting for jobs is to add your email address to be notified when new jobs are posted. There are two types of alerts you can set up from the widget in the sidebar:
    • Keyword alerts narrow your alerts to only jobs that contain a certain keyword (for example if you’re just after travel jobs add the word ‘travel’. You can unsubscribe from these alerts at any time.
    • Smart alerts subscribe to a personalised RSS feed based on a category search or job type search. You can opt for them to be sent to your email daily or weekly, or subscribe directly to the RSS feed.

Coming soon for applicants we’ll allow you to list your resume online. Stay tuned for this feature!

As mentioned already – what you see in the newly updated job board is just the beginning. We have plans for more changes in the future but didn’t want to overwhelm you with too much too soon.

So stay tuned, and let us know in comments below if you have any suggestions or questions.

The post Introducing the ProBlogger Job Board 2.0 appeared first on ProBlogger.

      

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Ladislao José Biro Google doodle honors the inventor of the ballpoint pen

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A journalist by trade, Biro received a patent for the ballpoint pen in 1938.

The post Ladislao José Biro Google doodle honors the inventor of the ballpoint pen appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

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Search in Pics: Google & YouTube cake, pumpkins & DJs

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In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. GoogleBot at the AngularConnect conference: Source: Twitter DJs in suits at…

Please visit Search Engine Land for the full article.

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Authority & link building with real-time Penguin

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Google recently released Penguin 4.0, and the Penguin filter now updates in real time. Columnist Marcus Miller explores what this means for SEO and link building.

The post Authority & link building with real-time Penguin appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

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Google’s Responsive Display Ads Pack A Punch

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Google recently launched responsive display ads. Learn how to set up RDAs and the best practices to make your responsive ads true champs.

Read more at PPCHero.com

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Using Google Analytics To Power AdWords Campaigns

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The information gathered from AdWords and Analytics could lead to “analysis paralysis” but, when used correctly, you can optimize your campaigns to perform that much better.

Read more at PPCHero.com

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Just 36% of people entering the tech industry are women

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The technology industry is lagging behind many other sectors when it comes to the proportion of women taking up entry level positions.

This is according to US research by McKinsey in their new report: Women in the Workplace

The study surveyed 132 companies which collectively employ more than 4.6m people. It shows that while 75% of CEOs in corporate America are saying gender equality is a top ten priority – and in the wake of the high-profile Gamergate controversy – tech is still woefully behind.

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Women entering the tech industry are far outnumbered by men and they lose ground on every step of the ladder

The McKinsey report separates out key industries in the US and shows the proportion of women working at each stage of the corporate ladder.

For the tech industry (including electronics, hardware, software and IT) just 36% of entry level positions are accounted for by women. This proportion goes down to 31% at manager level and an even lower 19% at the C-Suite level.

Tech is certainly lagging behind other sectors…

For instance, the asset management and institutional investors industry sees 50:50 parity for men and women at entry level (but just 14% women in the C-Suite). Professional and information services sees a majority of women at entry level (59%) but just 22% at C-Suite.

The report also allows for comparison of the issue with corporate America as a whole. On average, 46% of all people going into corporate jobs in the US are women but this shrinks down to just 19% at the C-Suite level. For women of colour, the percentage is 17% at entry level and 3% at the C-Suite.

Gender inequality research in tech and digital is growing

McKinsey’s research builds on wider research into gender disparities across tech and digital.

In February, Econsultancy released UK-centric career and salary data for those working across the marketing, digital, design and advertising industries. The research highlighted the inequality in average pay between men and women across the digital sector – from specialists to general marketers.

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In 2016, the average female digital specialist earns £38,176 – around £8,000 less than her male peers. For women in general digital marketing roles, the average salary is £37,477 – again around £8,000 less than the £45,750 earned by the average man doing the same work.

Gender inequality as contributor to the digital skills gap

The latest McKinsey report and that by Econsultancy earlier in the year will be cause for concern for those in government.

As I wrote in an article last month, a recent report by the Science and Technology Committee highlights that 90% of jobs in the country today require digital skills to some extent and suggests that we need 745,000 workers with these skills to fulfil industry demand by 2017.

The report also looks at methods for overcoming gender inequalities in its chapter headed Role models and diversity in STEM, stating:

“There is continuing concern over the lack of diversity among computer science/IT graduates and in wider Science, Technology, Engineering and Maths (STEM) careers. Role models are an effective way of inspiring confidence to pursue a career path, but FDM Group highlighted that children and young people are more likely to identify with Bill Gates (Microsoft), Steve Jobs (Apple) and Mark Zuckerberg (Facebook) as technology role models than Baroness Lane-Fox, Sheryl Sandberg (CEO of Facebook) or Marissa Mayer (president and CEO of Yahoo).”

And:

“Despite long standing campaigns from Government and industry, however, there remains a marked gender imbalance in those studying computing—only 16% of computer science students at school are female (compared with 42% who studied ICT) and this low level of representation persists through higher education and in the workplace. A survey of more than 4,000 girls, young women, parents and teachers in 2015 showed that 60% of 12-year-old girls in the UK and Ireland thought that STEM subjects were too difficult to learn and nearly half thought that they were a better match for boys.”

Gender inequality as contributor to lost GDP

McKinsey back in April also conducted research into the actual monetary gains all US states can make should women attain full gender equality in the labour force.

Their report The power of parity: Advancing women’s equality in the United States posits that collectively more than $4 trillion could be added to the US economy by 2025 if gender parity is fully realised.

Referring back to the Women in the Workplace data which sees the worst gender inequality in job roles further up the corporate ladder, it’s notable that The power of parity report singled out inequality in leadership and managerial positions as one of six priority ‘impact zones’ for action to improve business opportunities for women and the economic benefits this will lead to.

So are things improving?

Women in the Workplace does show that CEOs seem increasingly keen to make their workplaces more equal and that things are moving in the right direction. But progress is slow at just one or two percentage points closer towards gender parity from 2015 to 2016.

That said, it is positive to see another report highlighting the issues of inequality in tech, as well as for providing evidence for the social and economic gains from better gender parity in business. But this latest McKinsey data shows there is still a lot of ground to be covered in the industry before the gap is closed and the benefits are realised.

Reblogged 10 hours ago from searchenginewatch.com

[Podcast] Episode 35: Successful Marketing Systems for Business Owners with Jon Butt

Do you run the show?

Being a business owner is not easy. Marketing trends are constantly changing, your audience’s attention is getting harder to capture, and you need to keep on selling to keep on keeping on.

Luckily, the web is full of digital mentors to help guide us along the way. One such mentor is Jon Butt, who has built and sold many online businesses. Now, he’s developed a successful resource site, blog and podcast to help owners market their business in the digital age. Jon’s site Marketing for Owners is a phenomenal resource for business owners looking to grow with marketing.

Episode Synopsis

In this episode, we discuss how Jon establishes marketing systems to grow his businesses, success tips for business owners and why most people are missing the mark with their marketing.

Listen in as we discuss:

  • How Jon got his start selling fire extinguishers
  • The five questions that every business owner must answer to be truly successful
  • Why most people miss the mark on marketing
  • Developing marketing ‘systems’ to help you grow your business
  • The 7 P’s, or the Perpetual Sales Cycle
  • Ways to make the most of a lead magnet with a strong autoresponder series
  • How to encourage repeat buyers with email marketing
  • … and much more!

Additional Resources

Here are the links mentioned during the show:

Click here to download this episode directly. (MP3)

Ask Us Anything

Have a question about email marketing? Leave us a message at aweber.com/podcast.


The post [Podcast] Episode 35: Successful Marketing Systems for Business Owners with Jon Butt appeared first on Email Marketing Tips.

Reblogged 10 hours ago from blog.aweber.com