In January, Instagram started testing an interesting new feature: It would notify users when someone took a screenshot of their stories.
According to BuzzFeed, though, Instagram is no longer testing the feature.
Instagram Stories, just like Snapchat Stories, are designed to be ephemeral — meaning they are only available for a short period of time, and then they’re gone forever. This limitation can obviously be avoided in numerous ways, with taking a screenshot or recording a video being the most obvious. But many users who would think of doing so would likely pause if they thought the person who posted the video would be notified that their story is being screenshotted/recorded. Read more…
Reblogged 58 minutes ago from feeds.mashable.com
Summer is just around the corner and we’re getting ready by brushing up on our strategic chops. This June #SproutChat is bringing you insight on industry topics ranging from knowing which analytics you should be focusing on, different ways to use social to appeal to millennial audiences and we’ll cap it all off by celebrating #SocialMediaDay together.
See a topic that interests you? Use the “add to event” button to ensure a calendar reminder.
Without looking at metrics, there is no way to tell if a marketing campaign is working. As a marketer, uncovering which metrics correlate with your overall business goals will help you tell a complete story to your clients or stakeholders. But before you can measure your social ROI, you need find out which social metrics matter. This #SproutChat, Sprout All Star and Director of Digital at Atomic Revenue, Steph Nissen, will provide tips on pinpointing the most valuable data and presenting it in a way that impacts.
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Millennials are not going away, they are the next generation of customers, advocates, and prospects. Learning how to market to millennials effectively can be tricky but with the power of social, businesses can finally reach this special target demographic. During this #SproutChat, Sprout All Star Mandy Edwards of Me Marketing Services, will join us to talk about the tactics you need to speak directly to the new age!
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Do you have what it takes to be a social media consultant? Being a consultant isn’t easy and specializing in social media doesn’t make you unique in the marketplace. Join us, and take notes as Sprout All Star Jennifer Kirk provides her inside view on what it takes to launch your own consulting practice and helps us answer our burning questions along the way.
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Social Media Day was launched back in 2010 and still sees social pros meeting up to celebrate today. We want to celebrate with you, our loyal and amazing social community! Join us for a fun #SproutChat where we will talk all about the origins of social in modern marketing, and reminisce about our journeys in the digital space!
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This post #SproutChat Calendar: Upcoming Topics for June 2018 originally appeared on Sprout Social.
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Perhaps the personal YouTube name you made when you were 14 isn’t cutting it anymore (I’m looking at you, SoccerLuvr4444). Or maybe you’re striving to create a new brand identity, and you’d like a new YouTube name to reflect that.
Whatever the reason, changing your name on YouTube is an easy three-step process. Before we jump in, it’s important to note that this guide will show you how to change the name displayed on your YouTube channel, and the one seen when you comment on people’s videos — these steps won’t change your YouTube account’s actual URL.
Also important to mention, changing your YouTube name will change your Google account name, as well. If you’re hoping to create a harmonious brand identity across your YouTube account, email, and website, this might be a good thing.
However, if you only want to change your YouTube name, but don’t want to affect your entire Google account, you’ll need to link your YouTube account to a separate Brand Account — here’s a tutorial for how to do that.
Now, let’s dive into the three easy steps you need to take to change your YouTube name.
1. When you’re signed into YouTube, click on your user icon in the top right (I put a red rectangle around mine in the screenshot below). Then, click “Settings”.
2. In your Account Settings, click the “Edit on Google” link.
3. Here, you can change your First and Last name — for instance, I deleted my last name and replaced it with “Consulting”. It’s important to note this will change your name on all Google accounts. When you’re done, click “OK”.
4. Now, my official YouTube name is “Caroline Consulting”. When I comment on a post, that’s the name that’ll show up, and when someone searches for my channel, they’ll need to search Caroline Consulting.
And that’s it — you’ve changed your name. Remember, “first” and “last” refers to your first and last name, but you can certainly take creative liberties with those categories, as I did.
The only real challenge with the easiness of changing your YouTube name is the subsequent temptation to change it all the time (at least, that’s how it felt to me).
Reblogged 14 hours ago from blog.hubspot.com
Posted by randfish
When is it right to use metrics like bounce rate, pages per visit, and time on site? When are you better off ignoring them? There are endless opinions on whether these kinds of metrics are valuable or not, and as you might suspect, the answer is found in the shades of grey. Learn what Rand has to say about the great metrics debate in today’s episode of Whiteboard Friday.
Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re chatting about times at which bounce rate, browse rate, which is pages per visit, and time on site are terrible metrics and when they’re actually quite useful metrics.
This happens quite a bit. I see in the digital marketing world people talking about these metrics as though they are either dirty-scum, bottom-of-the-barrel metrics that no one should pay any attention to, or that they are these lofty, perfect metrics that are what we should be optimizing for. Neither of those is really accurate. As is often the case, the truth usually lies somewhere in between.
So, first off, some credit to Wil Reynolds, who brought this up during a discussion that I had with him at Siege Media’s offices, an interview that Ross Hudgens put together with us, and Sayf Sharif from Seer Interactive, their Director of Analytics, who left an awesome comment about this discussion on the LinkedIn post of that video. We’ll link to those in this Whiteboard Friday.
So Sayf and Wil were both basically arguing that these are kind of crap metrics. We don’t trust them. We don’t use them a lot. I think, a lot of the time, that makes sense.
Here’s when these metrics, that bounce rate, pages per visit, and time on site kind of suck.
So they suck when you use them instead of conversion actions. So a conversion is someone took an action that I wanted on my website. They filled in a form. They purchased a product. They put in their credit card. Whatever it is, they got to a page that I wanted them to get to.
Bounce rate is basically the average percent of people who landed on a page and then left your website, not to continue on any other page on that site after visiting that page.
Pages per visit is essentially exactly what it sounds like, the average number of pages per visit for people who landed on that particular page. So people who came in through one of these pages, how many pages did they visit on my site.
Then time on site is essentially a very raw and rough metric. If I leave my computer to use the restroom or I basically switch to another tab or close my browser, it’s not necessarily the case that time on site ends right then. So this metric has a lot of imperfections. Now, averaged over time, it can still be directionally interesting.
But when you use these instead of conversion actions, which is what we all should be optimizing for ultimately, you can definitely get into some suckage with these metrics.
When you compare them against non-relevant competitors, so when you compare, for example, a product-focused, purchase-focused site against a media-focused site, you’re going to get big differences. First off, if your pages per visit look like a media site’s pages per visit and you’re product-focused, that is crazy. Either the media site is terrible or you’re doing something absolutely amazing in terms of keeping people’s attention and energy.
Time on site is a little bit misleading in this case too, because if you look at the time on site, again, of a media property or a news-focused, content-focused site versus one that’s very e-commerce focused, you’re going to get vastly different things. Amazon probably wants your time on site to be pretty small. Dell wants your time on site to be pretty small. Get through the purchase process, find the computer you want, buy it, get out of here. If you’re taking 10 minutes to do that or 20 minutes to do that instead of 5, we’ve failed. We haven’t provided a good enough experience to get you quickly through the purchase funnel. That can certainly be the case. So there can be warring priorities inside even one of these metrics.
Third, you get some suckage when they are not considered over time or against the traffic sources that brought them in. For example, if someone visits a web page via a Twitter link, chances are really good, really, really good, especially on mobile, that they’re going to have a high bounce rate, a low number of pages per visit, and a low time on site. That’s just how Twitter behavior is. Facebook is quite similar.
Now, if they’ve come via a Google search, an informational Google search and they’ve clicked on an organic listing, you should see just the reverse. You should see a relatively good bounce rate. You should see a relatively good pages per visit, well, a relatively higher pages per visit, a relatively higher time on site.
So there’s complexity inside these metrics for sure. What we should be using them for, when these metrics are truly useful is when they are used as a diagnostic. So when you look at a conversion funnel and you see, okay, our conversion funnel looks like this, people come in through the homepage or through our blog or news sections, they eventually, we hope, make it to our product page, our pricing page, and our conversion page.
We have these metrics for all of these. When we make changes to some of these, significant changes, minor changes, we don’t just look at how conversion performs. We also look at whether things like time on site shrank or whether people had fewer pages per visit or whether they had a higher bounce rate from some of these sections.
So perhaps, for example, we changed our pricing and we actually saw that people spent less time on the pricing page and had about the same number of pages per visit and about the same bounce rate from the pricing page. At the same time, we saw conversions dip a little bit.
Should we intuit that pricing negatively affected our conversion rate? Well, perhaps not. Perhaps we should look and see if there were other changes made or if our traffic sources were in there, because it looks like, given that bounce rate didn’t increase, given that pages per visit didn’t really change, given that time on site actually went down a little bit, it seems like people are making it just fine through the pricing page. They’re making it just fine from this pricing page to the conversion page, so let’s look at something else.
This is the type of diagnostics that you can do when you have metrics at these levels. If you’ve seen a dip in conversions or a rise, this is exactly the kind of dig into the data that smart, savvy digital marketers should and can be doing, and I think it’s a powerful, useful tool to be able to form hypotheses based on what happens.
So again, another example, did we change this product page? We saw pages per visit shrink and time on site shrink. Did it affect conversion rate? If it didn’t, but then we see that we’re getting fewer engaged visitors, and so now we can’t do as much retargeting and we’re losing email signups, maybe this did have a negative effect and we should go back to the other one, even if conversion rate itself didn’t seem to take a particular hit in this case.
Second useful way to apply these metrics is compared over time to see if your internal changes or some external forces shifted behavior. For example, we can look at the engagement rate on the blog. The blog is tough to generate as a conversion event. We could maybe look at subscriptions, but in general, pages per visit is a nice one for the blog. It tells us whether people make it past the page they landed on and into deeper sections, stick around our site, check out what we do.
So if we see that it had a dramatic fall down here in April and that was when we installed a new author and now they’re sort of recovering, we can say, “Oh, yeah, you know what? That takes a little while for a new blog author to kind of come up to speed. We’re going to give them time,” or, “Hey, we should interject here. We need to jump in and try and fix whatever is going on.”
Third and final useful case is when you benchmark versus truly relevant industry competitors. So if you have a direct competitor, very similar focus to you, product-focused in this case with a homepage and then some content sections and then a very focused product checkout, you could look at you versus them and their homepage and your homepage.
If you could get the data from a source like SimilarWeb or Jumpshot, if there’s enough clickstream level data, or some savvy industry surveys that collect this information, and you see that you’re significantly higher, you might then take a look at what are they doing that we’re not doing. Maybe we should use them when we do our user research and say, “Hey, what’s compelling to you about this that maybe is missing here?”
Otherwise, a lot of the time people will take direct competitors and say, “Hey, let’s look at what our competition is doing and we’ll consider that best practice.” But if you haven’t looked at how they’re performing, how people are getting through, whether they’re engaging, whether they’re spending time on that site, whether they’re making it through their different pages, you don’t know if they actually are best practices or whether you’re about to follow a laggard’s example and potentially hurt yourself.
So definitely a complex topic, definitely many, many different things that go into the uses of these metrics, and there are some bad and good ways to use them. I agree with Sayf and with Wil, but I think there are also some great ways to apply them. I would love to hear from you if you’ve got examples of those down in the comments. We’ll see you again next week for another edition of Whiteboard Friday. Take care.
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Reblogged 17 hours ago from feedproxy.google.com
A lot has changed in the media world in recent years, but contributor Peter Minnium explains how some aspects of the media experience remain fundamental.
The post The five facets of media appeared first on Marketing Land.
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Reblogged 17 hours ago from feeds.marketingland.com
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The post Marketing Day: Google updates Ad Settings, Facebook PR head leaves & more appeared first on Marketing Land.
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Reblogged 17 hours ago from feeds.marketingland.com
Happy Father’s Day to all our dad readers!
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Reblogged 19 hours ago from feeds.searchengineland.com
Today’s post is by ProBlogger Writing Expert Ali Luke
The most important words in your post are the 6–10 words in the title (also known as the headline).
These words determine whether or not the rest of your post ever gets read. They can guarantee failure, or give your post a great shot at success.
And yet many bloggers treat their title as an afterthought. They either run with the working title they thought up when planning their post, or come up with something half-hearted just so they can publish.
So you can see how much titles matter, let me offer you three different posts. I’ll call them:
Which would you prefer to read?
I’m guessing it’s #3. (Which is, in fact, one of my posts on ProBlogger.) But each title could refer to the same post.
The good news is it’s not hard to get better at writing titles. There are a few straightforward techniques you can use instantly (or with just a little bit of work) to dramatically improve your titles.
Here are my seven favourites:
A post titled ‘More Reader Engagement’ could mean almost anything. Is it about comments, social media, readers taking action, or what? It’s a general title that could apply to all sorts of posts.
But a post titled ‘Five Ways to Encourage Readers to Comment More Often on Your Posts’ is clear and specific. If you see that title on Twitter or in your email inbox, you’ll know exactly what you’ll get from that post.
Some bloggers think a vague title will intrigue readers, who’ll then click it to find out what the post is about. The truth is, readers have so many other calls on their time and attention that unless you’re a personal friend they’re probably won’t care enough to click.
If you look at any magazine cover, you’ll see that numbers are used prominently.
Numbers are a great form of specificity. A post that promises ‘five ways’ is very different from a post that promises ‘100 ways’.
Here are a few example of how different types of titles could be adapted to include numbers:
How to Set Up WordPress
How to Set Up WordPress in Five Simple Steps
My Top Lessons Learned from My First Year of Blogging
My Ten Top Lessons Learned from My First Year of Blogging
How I Dramatically Increased the Size of My Newsletter List
How I Increased the Size of My Newsletter List by a Whopping 351%
Should You Have Comments On Your Blog?
Should You Have Comments On Your Blog? Four Experts Speak Out
It won’t always make sense to use a number in the title of your post, but quite often it will. Of course, it often makes good sense to use numbers in your post, too. (For more on that, check out How to Use Numbers Effectively in Your Blog Posts.)
Although I’m not a fan of hype (which I’ll come to in a moment), you do need to sell your blog post a bit in a title. This means using powerful words that grab readers’ attention.
Here are a few examples of titles from ProBlogger, with the powerful adverbs, adjectives and/or phrases highlighted:
Try reading each of those without the highlighted words. They still sound like interesting posts, but aren’t quite so compelling.
Some good words to consider using are:
Words that promise something readers can do easily:
Words that promise something readers (probably) won’t already know about:
Words that position the reader alongside experts and people they look up to:
Words that promise a comprehensive resource:
Words that warn readers of danger to avoid:
But make sure the words are justified. Don’t say your suggestions are “easy” if they require substantial background knowledge or take a lot of time. Don’t call your 500-word blog post an ‘ultimate’ guide. Which leads me to…
Your title is a promise. It sets readers’ expectations for your post. Unfortunately, some blog posts have a great title, but the post itself doesn’t deliver on its promise.
Yes, you might get readers. But they definitely won’t be sticking around to read anything else you’ve written. You might even get comments, but they won’t be complimentary!
I don’t want to worry you, or make you feel anxious about titling your posts. Most bloggers are likely to under- rather than over-hype.
But if you’re using a particularly powerful promise in the title (such as ‘The only WordPress Guide You’ll Ever Need’), ask an honest friend or fellow blogger to take a quick look and tell you if the post really lives up to the title.
There’s no absolute rule on how long your title should be. But try not to make it any longer than it needs to be.
‘Seven Easy Ways to Write Better Titles for Your Blog Posts’ is 60 characters long, meaning it will display in full in search engine results and can fit into a short tweet or social media post.
It’s also short enough for a reader to take in quickly.
But it I called this post ‘Let Me Share My Top Seven Easy Ways to Write Much Better Titles for Every Single Blog Post You Ever Create’, it would lose a lot of its impact. It’s too long (106 characters) to display in full in search engine results. And it’s much too wordy: readers might glaze over partway through.
And if I’m this wordy in the title itself, they might think the post is going to be similarly bogged down.
As a very rough guide, I suggest aiming at around 5–10 words or 50–80 characters for your blog post titles. CoSchedule has some great information on optimal title (headline) length here: What Really Is the Best Headline Length?
One nifty trick to keep a title short but still give readers an idea of what they’ll be getting is to use square brackets.
You simply add them to the end of your title, like this:
There’s no rule about what you can or can’t put in square brackets, though the ones I most often see used are ‘ and ‘[with examples]’. It’s a way to concisely promise an extra benefit and/or of give readers more details about what to expect from your post.
Finally, one of my very favourite titling tricks (especially if I’m stuck) is to swipe someone else’s title.
Is this legal? Yes, there’s no copyright on titles.
Is it ethical? Yes. I’d avoid doing it if they used a very unusual title format. In most cases, the formula they used for their title is very similar to plenty of other titles out there already. And I’m going to be ‘twisting’ the title anyway.
Here’s a worked example of how you could choose a title and come up with your own spin on it:
Original title: Deadlines – Are they Good or Bad for Your Blogging?
This could become:
Blogging blog: Comments – Are They Good or Bad for Your Blog?
Academic blog: Deadlines – Are They Good or Bad for Your Students?
Small business blog: Email Sign-Up Incentives – Are They Good or Bad for Your List?
Each of these follows the same underlying format as the original (a key word or phrase followed by a dash, then ‘Are They Good or Bad for…’). But each is unique.
Here’s another example:
Original title: 3 Principles of Building an Engaged Blog Audience
This could become:
Parenting blog: 3 Principles of Raising Kind Children
Organisation blog: 5 Key Principles of Organising Your Kitchen
Leadership blog: 7 Principles of Running Engaging Meetings
Go back into your archives and take a look at the titles of three posts from earlier this year. (I suggest you look at these rather than more recent posts so you have some distance from them.)
Would you read those posts if you had only the titles to go on?
Can you spend a few minutes tweaking the titles to make them more compelling? For example, could you add a number or a powerful adjective? (Be careful you don’t change the post URL though, or links to your post will break.)
If you’ve got questions, or you’d like to share your ‘before and after’ versions of your titles, just pop a comment below.
The post Seven Easy Ways to Write Better Titles for Your Blog Posts appeared first on ProBlogger.
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It’s fair to say that Australia is one of the best places in the world to start a business, boasting a thriving tech industry and an entrepreneurial edge. But starting your own business comes with a ton of expenses — and one of the biggest is finding office space to work your magic in.
The good news is that you can vastly reduce this expense by opting to use one of Australia’s many coworking spaces, where you’ll also benefit from being in the midst of like-minded people who are willing to share ideas. (Not to mention, many of these spaces also offer free coffee!)
Sydney and Melbourne are two of the most active startup hubs in Australia, so we’ve put together a list of the best coworking spaces in each to help you find a space that works for you:
Sydney Coworking Spaces
Image Source: Fishburners
Fishburners have locations in Sydney, Melbourne and Shangai, with the Sydney office alone boasting almost 300 companies working out of their space, as well as 500 visitors entering the premises each week. Fishburners also offers some handy perks such as free coffee and Red Bull, as well as a thriving community environment.
Pricing varies depending on the type of membership you choose, but you can take a free tour of Fishburners to get a feel for what membership package would best suit your needs. A huge bonus of joining Fishburners is that you get access to all of their locations mentioned above, regardless of your membership type.
Image Source: Tank Stream Labs
Tank Stream Labs (or TSL to those who know it well) bills itself as a “tech-focused, coworking community for startups and scaleups, with a global focus”. And it’s safe to say that they live up to that billing, with two offices in Sydney that house companies like Buzzfeed, Ashop, and formerly, GoDaddy. TSL also has a large community, with over 400 startups on the books in total and more than $300m raised to date by its members.
Image Source: Spaces
Landing in Sydney’s Surry Hills from Amsterdam in 2016, Spaces offers 222 coworking desks to choose from, as well as three private meeting rooms. Spaces also provides a virtual office package that gives you access to a private office at Spaces locations for five days a month. If you’re not sure if Spaces is for you, they offer a free one-day trial so you can test their facilities out without dropping a cent.
Image Source: Startup Scene Australia
After originally opening a single office in Sydney’s William Street in 2013, Hub Sydney has now opened a second office located at Hyde Park in 2018. They offer day passes if you’re only passing through Sydney, or monthly memberships if you’d like a longer stay. Like Fishburners, you’ll get access to any of Hub Sydney’s other locations once you join the community. This means you can set up camp in places like Melbourne, London, Singapore, New York and Santa Monica.
Image Source: The Founder Lab
Based in Sydney’s Winyard Green, Stone and Chalk entered Australia as Asia’s largest Fintech coworking space, and it’s growing fast. It’s secured some impressive partners in Australia already, with the likes of NAB, HSBC and Suncorp amongst the many listed as corporate partners. Stone and Chalk also host regular in-office events with guest speakers from companies like Ernst and Young and Westpac.
Melbourne Coworking Spaces
Image Source: Creative Spaces
Framework is one of the smaller coworking spaces on this list, but that doesn’t make it any less awesome. They’re based on the edge of Melbourne’s CBD with a tight-knit community of designers, developers, videographers, copywriters, marketing professionals and everything in between. Framework’s aim is to foster a social, professional and collaborative environment to nurture small business growth — you can even take the space for a test drive before making a decision.
Image Source: Creative Spaces
In business since 2011, Inspire9 is well known in the Melbourne startup community and has offices in both Richmond and Footscray. Like others on this list, Inspire9 holds regular in-office events and promote a strong focus on a collaborative environment between members. They’ve got packages to suit all needs, including daily and weekly passes, as well as a 24/7 residency package for the workaholics among us.
Image Source: Creative Spaces
The Commons is one of the largest coworking spaces in Australia, with Eventbrite, Yeti and Almo among its members. The Commons has offices in Cremorne, South Melbourne and Collingwood, and offers a host of membership packages, including a customised private office. They’ve even got a photo studio and green screen if you need to get creative and save on the cost of a photo studio
Image Source: Hive Studio
Located in Collingwood, Hive Studio offers a boutique workspace for small startup businesses, focusing on a community atmosphere and shared creative-minded environment. Depending on your needs, Hive Studio offers both desk space and office space, where you can rent up to seven desks in your own, lockable mini office. Pricing is also all-inclusive, so no hidden costs.
Image Source: Spacely
This is one of the best equipped coworking spaces on the list, with no less than six multimedia meeting rooms and 2,500m squared of high–tech office space that overlooks the Yarra River in Melbourne’s CBD. They offer a multitude of packages including flexi desks and private offices, while also providing a call answering service as part of their higher-end packages. Members of The Cluster include Amaysim, Mexia and Point Advisory.
Those are, in my opinion, some of the best coworking spaces you’re likely to find. But, there’s a plethora of others available if none of these suit your needs. If you’re in the process of starting your own business in Australia and aren’t quite sure what you have to do next, you can also take a look at this handy checklist to help you tick off the main items on your list.
Reblogged 1 day ago from blog.hubspot.com