As anticipated, advertisers boosted their their budgets again in the shopping holidays around Thanksgiving.
New statistics from AdRoll show that (among their clients) ad spend rose on Thanksgiving, Black Friday, Cyber Monday and Retargeting Tuesday.
Here’s a look at some of AdRoll’s key findings, with stats comparing this year to 2014:
AdRoll CMO and president Adam Berke commented on this holiday shopping season:
In 2015 AdRoll saw a huge increase overall in advertiser spend, up 48 percent year over year on Black Friday alone. While AdRoll has been in hyper growth mode for some time, this holiday season has been particularly astounding. The primary driver appears to be the continued migration of holiday shopping to online and an increase in marketers understanding of how to take advantage of that trend. With conversions taking place increasingly on computers and mobile phones, instead of in physical locations, marketers are doubling down on the precision and accountablity of digital ad targeting. Advertising technology like retargeting and programmatic plays a big part. It offers marketers a strong set of tools from which they can increse online traffic to shopping sites and boost sales.
Other key stats:
Ad spend more than doubled on the Web for the holiday weekend (Thanksgiving through Retargeting Tuesday) and it rose by 90 percent on Facebook over that same time span.
Readers: Do you feel like you see more ads on social this holiday season?
Image courtesy of Shutterstock.Reblogged 1 year ago from www.adweek.com