The various Instagram ad sizes and specs are daunting to the majority of us. Updates, new feature releases and much more make this a task not suitable for the faint of heart.
Some of us have our in-house documents floating around with the appropriate Instagram ad sizes–but who updates it and keeps track of the changes? That’s where we come in. Let us give you a bookmarkable blog post that includes everything for your Instagram needs.
Here’s the complete list of Instagram ad sizes and specs for 2018:
In the incredibly short time span of March to September last year, Instagram monthly advertisers grew from 1 million to more than 2 million. Marketers see Instagram as advertising gold because of the unique opportunities to engage with users.
And for Instagram image ads, there’s nothing quite like taking up the majority of a device’s real estate with a single ad. Think about it–Instagram is really the only “one at a time” scrolling social media platform–so ads get users full attention.
Easier said than done–right? Well let us help you by getting the correct image sizes for Instagram ads. The three Instagram image ad sizes include:
Instagram landscape images are typically wider and do not take up the traditional full square of the Instagram post. The Chicago School of Media Theory explains landscape art is typically viewed as a representation of mountains, prairies or inland scenery, which focuses on the spectator.
You didn’t realize you were going to get an art history lesson–did you? But landscape images have a unique purpose to show the entire scene. This is ideal for brands who want to go all out to provide breathtaking glimpses into their world.
Much like the landscape format, an Instagram square image focuses on width, but takes up more space of the overall post layout. The square doesn’t use all the space provided per post and typically is used for portrait-style images.
You don’t have to limit your scenic images to landscape, but make sure the square format doesn’t crop your images awkwardly.
Possibly the most popular photo size organically is the vertical image. This is due to the fact it’s what your image is preset to when you snap an image on the app or upload one. However, the specs are not much different besides the overall ratio and resolution.
Pro Tip: Remember when creating ads in the ad creation feature, it’s possible to select Crop Image. This helps you ensure your ad comes out exactly how you planned.
Did you know a quarter of all Instagram ads are single videos? The popularity of video isn’t just surging on Instagram either. But to make sure you’re on top of your video strategy, you must ensure you’re using the correct sizes and specs.
Video is where things can get a little tricky, but again–don’t fret–we’re here to help your brand! Check out the various single video ad sizes below:
Just like the landscape image, Instagram’s landscape videos are for the same scenic purpose. This style of video allows users to showcase a more cinematic approach to video–mostly viewed on mobile–for its followers.
Not much changes when you select the Instagram square video format. Pay attention to how your ad and call to action appear on a mobile device–not to crop anything important in the actual video.
As you’re likely gathering, organic and paid formats are similar. And for vertical video ads, make sure to pay attention to the resolution and aspect ratio changes.
You didn’t think we would forget Instagram Stories here would you? We’d never! More than half of brands have posted an Instagram Story? Not only that, but the addition of Stories drove the time spent on Instagram by users up nearly 28 minutes.
There’s real power to using Instagram Stories in your social media advertising strategy. Make sure you have the right Instagram Story ad sizes below:
Instagram Stories have a lot of features that make single image ads ideal for your marketing campaign. With GIFs, stickers and marker tools, you can easily direct users to clicking or swiping to find more information.
Pro Tip: Additionally, advertisers may want to limit overlay text on images as Facebook’s Ad Manager could reject your image. Consider this for all image formats as well.
According to Social Media Week, roughly 70% of Instagram Stories videos are watched without sound. It’s really important to make sure your videos drive the right message, all within the correct specs.
One of the newest features for Instagram advertising is carousel ads. Sound familiar? That’s because Facebook has carousel ads, which now is featured on Instagram too.
This type of ad format allows brands to showcase multiple images or videos in one single ad. It’s truly the best bang for your Instagram ad buck. See the full specs details below:
If you’re like anyone else on Instagram, you flip through content at blinding speeds. Why not try to keep users around for awhile with more than one piece of visual content?
Something many users forget is that you can use up to 10 videos for a single ad! Make sure your brand has the right balance of content as not to overwhelm your audience on a single post.
Pro Tip: When you create Instagram carousel video ads, there must be a thumbnail image. The ratio for this image is recommended to match the 1:1 video aspect ratio. Additionally, thumbnail images cannot have more than 20% text taking up the image.
To find more information, check out the Facebook Help Center and Instagram Business Help Center. Want to know more visual specs? Check out our complete guide to all the social media image sizes and our complete social media video specs guide as well!
This post Complete List of Instagram Ad Sizes & Specs for 2018 originally appeared on Sprout Social.
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