With CES 2017 firing on all cylinders, Instagram did some research on how its users discover, learn about and buy tech products.
The Facebook-owned photo- and video-sharing network said in an Instagram for Business blog post that 66 percent of respondents to its survey indicated interest in shopping via their smartphones—1.7 times higher than the general U.S. population.
Among that group, 69 percent said they use their smartphones to purchase products more frequently than they did in the past.
Nearly one-half of respondents who bought electronics did so online, and one-quarter of that group did so via their smartphones.
Instagram also found that:
Instagram enabled us to communicate our “Life Is Good When You Play More” message to a very responsive, visually engaged audience. By balancing well-targeted content and ad execution, we’ve been able to enhance the LG G5 campaign’s overall reach—achieving positive reactions from customers across the globe.
Readers: How do your tech-shopping experiences match up with Instagram’s findings?
Image courtesy of Shutterstock.Reblogged 9 months ago from www.adweek.com