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How Instagram Users Shop for Tech Products

With CES 2017 firing on all cylinders, Instagram did some research on how its users discover, learn about and buy tech products.

The Facebook-owned photo- and video-sharing network said in an Instagram for Business blog post that 66 percent of respondents to its survey indicated interest in shopping via their smartphones—1.7 times higher than the general U.S. population.

Among that group, 69 percent said they use their smartphones to purchase products more frequently than they did in the past.

Nearly one-half of respondents who bought electronics did so online, and one-quarter of that group did so via their smartphones.

Instagram also found that:

  • 56 percent of users who follow tech-related accounts are male, versus 44 percent female.
  • The largest age group in this category is 25 through 34.
  • “Tech-hungry Instagrammers” are active seven days per week and every day of the month, and the peak time for them is 8 a.m. to 10 a.m. PT.
  • “Tech-savvy Instagrammers” have twice as many followers as average Instagram users and follow 2.6 times more accounts.

Instagram also highlighted the video ad below from LG Mobile, promoting its LG G5, and SungYoung Park, senior manager of the electronics manufacturer, said in the blog post:

Instagram enabled us to communicate our “Life Is Good When You Play More” message to a very responsive, visually engaged audience. By balancing well-targeted content and ad execution, we’ve been able to enhance the LG G5 campaign’s overall reach—achieving positive reactions from customers across the globe.

Readers: How do your tech-shopping experiences match up with Instagram’s findings?

Image courtesy of Shutterstock.

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