Lots of bloggers seem to do everything right, yet they don’t see much success.
They write well-structured posts, they pay attention to SEO, they know the ins and outs of their blogging software … but something’s lacking.
That missing “something” can often be personality. It’s the difference between a blog that readers come across and instantly forget … and a blog that makes a connection and an impact.
Does your blog need a bit of extra personalisation? Here’s how ten top bloggers make their blogs stand out:
Some blogging topics pretty much demand great photos. Travel is one of those (and others include food, craft and fashion blogging).
Caz and Craig post gorgeous, smiley photos of their family. Some of these are simple candid snapshots, like in 17 Tips for Flying With Kids to Keep You Calm and Happy, and others are a little more posed, like the photos in Getting Settled in the USA + Where to Next.
Blog: Smart Passive Income
As soon as you visit Pat’s blog, Smart Passive Income, you see a huge photo of him, plus his signature:
Blog: Shannon’s Kitchen
Salty language tends to polarise readers: some love it and find it a big part of a blog’s appeal; others will be put off and won’t return. Shannon swears – frequently and enthusiastically – on her blog (even in her tagline and navigation menu):
Blog: Blog Tyrant
As soon as you visit Blog Tyrant, you’ll see Ramsey’s red-shirted avatar: this illustration features in the banner image on the home page, and in the feature images for several of his posts:
It’s also on the front cover of his free report.
Blog: A Beautiful Mess
New readers may land on any post on your blog … and it can help to give them a quick glimpse into who you are and what you’re all about. Sisters Elsie and Emma do this stylishly with a bright, bold photo and handwritten names in their blog’s sidebar:
Blog: Chris Ducker
Chris Ducker uses the same (smiling) headshot on his About page, Twitter, Facebook and LinkedIn, creating a consistent brand across multiple platforms:
Blog: Jadah Sellner
When you visit Jadah’s site, your eyes are instantly drawn to her bright, colourful banner:
The colours of her clothes tie in with the colours of the newsletter sign up: it feels like everything fits together seamlessly. (The tagline above the banner picks up on the same deep pink colour, too.)
The first words of James’s homepage are a bold “I” statement: instantly, it’s clear what he’s all about and what he does, and – crucially –how he can help the reader.
Blog: Kelly Exeter
Taglines can be really tricky to get right, and some bloggers choose not to use them at all. A great tagline, though, is a huge asset: in just a few words, you can tell your ideal readers that your blog is exactly the right place for them.
Lots of blogs use a “Start Here” page, but having one is particularly important if – like Emilie – you’ve combined several different passions or strands into one blog. Emilie has different sections on the page to bring together her most popular posts in different categories.
How are you currently showing your personality on your blog? Did anything resonate with you as you looked at the above examples … and what will you try next?
The post How to Personalise Your Blog Like These 10 Top Bloggers appeared first on ProBlogger.
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