As marketers, we all face the same challenge: how do we stay on top of the news and trends that matter to our industry?
Our inboxes are overflowing. Our Twitter feeds never stop scrolling. Our bookmarks folder is stuffed to capacity. And yet, more than ever, our clients and coworkers depend on us to bring order to the chaos.
The more informed we are, the more invaluable and influential we become — always ready with the statistic that makes the deck, the perfect quote from an industry insider, or a genius idea for a new partnership.
The good news? You don’t have to possess some kind of superpower to stay on top of it all. A well-organized system can help you rise to the challenge, and it’s a system anyone can implement with a little help from IFTTT: a handy tool that empowers you to make connections between services and devices you already use (and can help you discover new ones).
These services are called Channels (think: Facebook, Evernote, Gmail, etc.) and users can connect them with simple and powerful “if this, then that” statements called Recipes. Recipes can save you time, automate your life, and, yes, keep you informed and up-to-date on everything you need to know.
To help you get started, we pulled together 35 Recipes organized along five themes. Pick and choose the ones that matter most to you to create a custom system that’ll keep you informed and influential, automatically.
Unfortunately, the number of browser tabs you have open doesn’t correlate to how well you understand your industry. In fact, it can make it hard to actually get work done. Then, instead of finding and reading everything you saw in various places during the day, you’re stuck finishing the tasks you should have done at work.
Find your focus with these Recipes: they’ll help you quickly save interesting articles and content you come across during your day, and send them all to the service of your choice. All the news you need, in one place, ready when you are.
If that’s still too many steps, there are also Recipes that’ll curate a “Read later” list for you based on the topics and mediums you choose. No clicking required: just log in at the end of the day to see what’s been collected.
Think of these as a way to go beyond the Google alert and stay on top of the sources and topics that matter most to your industry.
Pro tip: Hit “Advanced settings” to put in whatever subreddit you’d like to monitor.
You may roll your eyes when you hear about “The Dress” or “Chewbacca mom,” but the fact is that these online sensations become cultural touchpoints.
Today’s viral moment is tomorrow’s brand strategy, marketing idea, sponsorship, or even just a dinner conversation with an important client. These Recipes will help you set up alerts so that breaking news and trends come straight to you as they gain momentum.
Pro tip: Technology not your thing? Hit “Advanced settings” to change which section of the newspaper you want alerts from.
And of course, because nothing on the internet counts until it’s a GIF, there’s a Recipe for staying on top of those, too:
Chances are, you’re not the only one who could benefit from a steady stream of curated info. Connect different services to communication tools, such as Slack, to keep your coworkers and collaborators as in-the-know as you are. Setting up Recipes like these is a simple way to show your value as a knowledge worker and make yourself indispensable to your team.
Half the battle is finding the right sources. With so much noise out there, how do you keep track of who’s talking about your industry in a meaningful way? Especially when so much of the chatter happens in real time, on social media. These Recipes can help you create groups you can easily monitor and siphon off relevant searches into other services where you can organize and interpret them at your leisure.
Pro tip: You can email up to five email accounts with a Recipe like this.
Pro tip: Hit “advanced settings” to change the search term.
Now that you’re on top of everything, you can start to build a reputation as an informed thought leader. Curate a steady stream of articles and insights that you’ve given the stamp of approval across your social media. It’ll help you build your online influence.
(This is a great solution if you don’t want everything you tweet added to your LinkedIn profile.)
Interested in exploring more Recipes? IFTTT’s collection for marketers is the perfect next step. Learn how to seamlessly cross-post, organize files, manage tasks and campaigns, and much more.
What are your best tips and tricks for staying on top of industry trends? Share them in the comments.Reblogged 11 months ago from blog.hubspot.com