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A Facebook marketing 7 alapszabálya – Webkukkoló

További videók ITT: http://webkukkolo.hu/kozossegimarketing/fbi2015/facebook-marketing-videotar/ A Facebook marketing 7 alapszabálya: Szeretnéd megismerni a …

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Best Online Marketing Strategies – High Ticket Internet Marketing Sales Tactics Revealed

FREE Online Marketing Strategies book: http://www.danbrown.tv I think you’re on this page because you want the best online marketing strategies and tactics t…

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Facebook Tests Chat Sidebar for Smaller Screens?

Facebook appears to be testing a chat sidebar designed for users with smaller screens.

Reader Matteo Gamba of TransferWise shared the screenshot below with SocialTimes.

Readers: Have you seen anything similar?

Reblogged 5 years ago from www.adweek.com

5 Insightful Instagram Statistics That You Should Know

5 Insightful Instagram Statistics That You Should Know

What began as a simple photo-sharing app among friends has grown into a global community of consumers and brands. Instagram now has over 300 million members who share more than 70 million photos and videos each day.

Home to creativity in all its forms, Instagram is a place where you can find everything from images of faraway places to the newest looks from today’s hottest fashion brands. The community continues to grow and thrive, and as Instagram’s user base increases, so do the benefits for celebrities, athletes, and brands.

Here are a few Instagram statistics that will help optimize your engagement and make the app a greater part of your marketing strategy.

1. At 4.21%, Brand Engagement Rates Highest on Instagram

Last spring, Forrester analyzed more than 3 million user interactions with more than 2,500 brand posts on seven social networks. Unfortunately those brands achieved less than a 0.1 percent engagement rate on six out of the seven platforms, including Facebook and Twitter.

Instagram posts, however, generated a per-follower engagement rate of 4.21 percent. That means the app delivered brands 58 times more engagement per follower than Facebook and 120 times more engagement per follower than Twitter. Let’s look at a real life example of this difference.

This week, Red Bull posted a photo of Lindsey Vonn on both Facebook and Instagram. Currently, the brand’s 45 million Facebook fans had liked the photo just about 20,000 times, while its 2.2 million Instagram followers had liked the photo nearly 70,000 times.

She’s done it! @lindseyvonn has broken the World Cup victories record. Congrats. #LV63 #LiVeTheClimb

A photo posted by Red Bull (@redbull) on Jan 19, 2015 at 6:30am PST

This doesn’t mean that you should stop sharing branded content on other social networks, but it could influence the formats in which you share. For example, a May 2013 study found that engagement is strongest for text updates on Facebook. It’s all about diversifying your content and playing to each platform’s strengths.

2. 50% of Comments Are Posted in the First Six Hours

It shouldn’t come as a surprise that most comments on Instagram happen quickly. On average, posts by top brands receive 216 comments, with 50 percent of comments being posted in the first six hours and 75 percent posted in the first 48 hours.

However, the study also found that high-performing posts – posts with double the average engagement – see comment volume peak later, taking more than 13 hours to hit 50 percent of total comments. High performing content on Instagram has a longer shelf life than average posts, which is why it’s important to focus on quality.

Rather than continuously putting out fresh content for the sake of having something new available, devote time to creating high-quality, eye-catching content. Remember, Instagram users scroll through a single stream of images, even when they’re using discovery tools or searching specific topics. Your post should stand out even as it ages.

3. @mentions in Captions Receive 56% More Engagement

Whether it’s an affinity for brevity or something instilled in us by Twitter’s character limit, brands on Instagram are focused on keeping captions short. The average caption on Instagram is 138 characters long, including hashtags. According to Simply Measured, there’s also little correlation between text length and engagement rate, so don’t be afraid to use extra space if it’s needed to convey your message.

Instagram Captions

While text length doesn’t greatly impact engagement, what’s being said certainly does. On average, posts that include another user handle in the caption receive 56 percent more engagement than those that don’t. However, this isn’t license to spam streams with @mentions. The tactic has proven successful for those that incorporate the feature authentically and relevantly. Anyone abusing @mentions will be deactivated, so take a conscientious approach to addressing fellow members directly.

4. Adding a Location Results in 79% Higher Engagement

In addition to @mentions and hashtags, there’s one more thing that’s likely missing from your Instagram post: location.

Burberry Instagram Location

Instagram Photo Maps let you showcase where you’ve taken your photos and give users another way to discover your content. This feature is turned off by default, but here’s a good reason to turn it on: posts tagged with a location receive 79 percent higher engagement.

This isn’t really something that brands have adopted en masse yet. Of the 6,075 Instagram posts included in that study, only 307 had a location tagged. However, the stat shows that this additional element paid off for those that used it.

5. Open Backgrounds and Single Dominant Colors Return More Likes

Curalate Instagram Study

In order to determine which types of photos drive high-performing Instagram posts, Curalate examined more than 30 image features across more than 8 million Instagram images. Here are some of its most noteworthy findings:

  • High lightness generates 24 percent more likes than dark images.
  • A high amount of background space generates 29 percent more likes than those with minimal space.
  • Images featuring blue as the dominant color generate 24 percent more likes than images that are predominantly red.
  • A single dominant color generates 17 percent more likes than images with multiple dominant colors.
  • High levels of texture generate 79 percent more likes.

While the study lacks data on why these settings are preferred, Curalate theorizes that the absence of chaos helps viewers focus, while various ridges and shadows “grab eyeballs and cause a user to stop and take a harder look at a photo.” Of course there isn’t a set formula that promises success. We recommend setting up your own experiments to see which of these options return higher levels of engagement for your photos.

Now that you know more, talk to your social team about these Instagram statistics and how they’ll impact your strategy.

The post 5 Insightful Instagram Statistics That You Should Know appeared first on Sprout Social.

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How to Build Positive Social Communities

How to Build Positive Social Communities

The Internet is an ideal place to build social communities around your brand, but it’s easy for any online community to become mired in negativity. While you may think dealing with negative content and the occasional troll is simply the cost of doing business online, bad attitudes can have a detrimental effect on your community if left unchecked.

Not only does negative content discourage users from being active and engaged with their social feeds, but it can actually cause community members to be more negative themselves. A study shows that when content is evaluated negatively by fellow users, the original poster is more likely to negatively evaluate fellow community-members and post more negative content. On top of that, a psychological tendency to remember bad things more strongly than good ones can mean that individuals focus on the negative aspects of your community over the positive aspects, exacerbating any existing problems your community has.

The end result: negativity in your community can breed more negativity, which encourages community members to be less active and engaged with your brand. That in turn means that a new visitor is not likely to stick around long enough to become an engaged community member, and may also walk away with a poor impression of your brand. Instead of letting negative posts sink your community and your brand, work on building a positive environment, which will help keep your brand’s biggest fans interested and engaged.

But just how do you go about building a positive social community? Let’s talk about some guidelines for encouraging your community to be on its best behavior.

Establish Clear Community Rules

Consider the type of behavior that’s acceptable for your brand and the community you want to build around it. Then spell out these rules for your community members. Don’t take good behavior as assumed: you want to be clear and specific about is and isn’t acceptable. In addition to these behavior guidelines, you also want to outline punishments — perhaps starting at a warning and going up to banning — so your community knows what to expect.

But beyond helping your community know what’s expected of them, these rules outline what’s expected of you. If a community member breaks a rule that’s been clearly spelled out, then your reaction should be just as clearly spelled out. You won’t have to figure out how to punish each case individually and there’s less room for a community member to argue against that punishment — after all, it’s all written in the rules.

Keep in mind that those rules don’t need to be a constant looming presence in order to be effective for your community. Just make them easily available for all members, and perhaps give an occasional gentle reminder to the group at large if you notice the start of a trend toward bad behavior.

A lot of bad behavior can be stopped before it starts by having rules that everyone knows to follow. Still, be prepared to follow up on infractions with fair punishments to keep your community on the right trajectory.

Improve Your Community By Improving Your Community Members

In an interesting social experiment, gaming company Riot Games — which manages a community of 20 million players — has a dedicated Social Systems team, lead by a psychologist, that works to fight toxic players. Some of the lessons Riot has learned are definitely applicable to all social communities.

Riot aims to reform players participating in negative behavior when possible, and found that one warning — provided it offered clear information on the offense — was enough to improve behavior in 74 percent of cases. This implies that simply reaching out to a problematic individual may be enough to solve the problem, and many community managers would agree with this result. A negative community member could be lashing out because they’re having a bad day, don’t understand your community rules (or that they’re breaking them), or had a frustrating customer service issue that you can address. Regardless of the specific situation, talking to them one-on-one could well be enough to resolve it.

However, about 2 percent of Riot’s negative players didn’t improve regardless of punishment. These are the sorts of community members we might kindly refer to as “trolls” — individuals who seem intent on causing trouble no matter how much you try to help or work with them. Riot typically offers lenient punishments with many second chances, which allow individuals an opportunity to improve. In the case of this 2 percent, that only meant these problematic community members stayed in the game longer, creating more negative experiences for other players that rippled through the community as a whole. For these players, Riot attempts to dish out more severe punishments sooner to keep out individuals who show “extreme cases of toxicity.”

The social lesson here is simple: while you want to encourage your community members to get along and play by the rules, you shouldn’t spend all of your time trying to reform the most negative members of your community. Sometimes paying them attention will only encourage their negative behavior, especially if they don’t want to be reformed. Don’t be afraid to impose harsh penalties, like bans, in the appropriate situations to help make the community a more positive experience for everyone.

Listen to Your Community

By listening closely to your community, you’ll be able to identify and address issues before they’ve had the time to become big issues. Regardless of the exact situation or who’s in the wrong, customer complaints or frustrations will only grow worse if ignored, which can turn your community into a hotbed of negativity.

While you may be tempted to delete negative comments, unless they’re abusive or clearly violate your community rules, it can be better to keep them. Deleting comments or comment threads that are critical of your company or raise valid complaints can easily be seen as an attempt to hide something, which will only generate even more comments and complaints. Instead, try to respond quickly in order to resolve the issue before it gets any worse. By jumping in with a polite, helpful, and honest response, you’re putting a stop to the negative talk before it has a chance to snowball.

You’re also representing your brand with a positive sentiment, even in a negative conversation. Beyond resolving the situation at hand, building a reputation as responsive and helpful within your community can have a positive impact on your brand’s reputation and the tone your fans want to set.

Negativity isn’t a fact of life for online communities. With careful and attentive community management, we can encourage a positive atmosphere. This not only makes your group a more pleasant place to be, but also helps cultivate an audience that’s engaged and invested in your brand — something that any business would be happy to have.

The post How to Build Positive Social Communities appeared first on Sprout Social.

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Edgerank: A Guide to the Facebook Algorithm

facebook news feed algorithm image custom

Do you ever get the distinct feeling that not all of your brand’s Facebook followers are seeing your Page posts? Sometimes it can even feel like your business is only seeing engagement from the same core group of people.

Those feelings might be validated by actual data. Implemented in 2010, the Facebook news feed algorithm Edgerank was created to pick and choose what Facebook users see in their News Feed. This means that Facebook is choosing which of your followers see all of the updates that you create. The Edgerank algorithm has a rather complicated, controversial history, so we’ve put together this guide to break down what it is and how to take advantage of it.

Why Does The Facebook News Feed Need an Algorithm?

Whenever someone visits their News Feed, there are around 1,500 stories waiting to be seen from the friends, people, and Pages that they follow. Since the average person doesn’t have the time to read through 1,500 posts, Facebook’s algorithm prioritizes these stories to show users what they’re most likely to be interested in.

Facebook seeks to show you the information that you want to see without making you dig for it through a bunch of stories that, let’s just face it, you’re really not that interested in seeing.

The Beginning of Edgerank

In the spring of 2009, Facebook released the first iteration of a real-time News Feed. It was a completely unrestricted feed and would display every single story as it published. With this feed, Facebook started to see a large spike in the amount of Likes and comments from each user, which essentially created a cycle of sharing.

The increased engagement led to more content, which eventually resulted in too much noise for the user. The problem for Facebook became showing each user topical and interesting information without overwhelming them with posts. The answer came at the 2010 f8 conference with the announcement of the News Feed ranking algorithm Edgerank.

The Edgerank Formula

The video above includes a portion featuring Ari Steinberg, the first to introduce the idea of Edgerank at the 2010 f8 conference. His presentation included a slide with the actual formula on it:

Where:

 – The sum of each individual edge. An edge is a story that can show up in your News Feed, like a status update, comment, Like, tag, and so on.

u – The affinity score. This is the factor that weighs how close you are with the person doing the posting. If you frequently interact with the person posting, have several mutual friends, or are related, Facebook is more likely to give that content a higher weight.

w – The weight for this edge. Not all actions are considered equal in the eyes of Facebook’s algorithm. For example, a friend creating a status update would carry more weight than someone simply liking a status update.

d – The time decay factor. As a posts gets older, it’s more likely that it has already been seen or that it is no longer as relevant. Facebook remedies both of these problems by taking the age of the post into consideration.

Important Edgerank Updates

Facebook is constantly making adjustments to its News Feed algorithm to make sure it’s showing users what they want to see, so it can be tough to pinpoint exactly what makes up the formula in recent years. You can follow all of the News Feed adjustments on the Facebook blog under the News Feed FYI Series, but here are some of the most important updates along with the examples they used.

Aug. 23, 2013: Facebook Enforces Quality

Facebook developed an algorithm based on over 1,000 different factors to gauge the quality of the content a Page posts. After testing it out, Facebook saw an increase in News Feed engagement, so they made it part of the core algorithm.

Dec. 2, 2013: Facebook Breaking News

Facebook found that more and more people were turning to the platform for the latest news on current events, sports, and other interests, so Facebook started to reward links to quality news sites. This update also saw the addition of the Related Articles section.

facebook news related video example
Jan. 21, 2014: The Importance of Text Updates

Facebook found that the more text updates that someone saw from their friends, the more inclined that person was to write one of their own, so the company increased the distribution of those posts. Although the same didn’t hold true for brands, Facebook introduced a new format for brands to share links.

facebook text updates example

Feb. 24, 2014: Tagging for Additional Reach

Whenever one Page tagged another in an update, Facebook increased the chance that the audience of the tagged Page will see the update as well. This held especially true if Facebook deemed those audiences to be similar.

facebook tagged post example

Aug. 25, 2014: The Fall of Click-Bait

Facebook started to penalize posts that encouraged users to click links without providing much context about the content. Facebook used the post below as an example of click-bait:

facebook click bait example

Sept. 18, 2014: Taking Advantage of Trends

Facebook realized that some posts are only interesting at certain times, so it made two updates. One was to show posts about trending topics higher in the feed. The second change was to not only look at how much engagement a post got, but when the post got engagement. Here’s an example of a trending topic:

facebook trending topic

Nov. 14, 2014: Penalizing Promotional Posts

Based on results from a massive survey, Facebook found that users were getting annoyed with Pages that only seemed to promote their own products or services. Posts that solely pushed people to a product, asked people to enter promotions, or reused the exact same content from ads saw a huge decrease in their organic reach. Facebook gave this as an example bad post:

facebook algorithm example

Arguments For Edgerank

Advocates of quality content are all for the idea of Edgerank. Imagine that you only have enough time left in the day to check out one more status update. Would you rather spend that time reading a status update shamelessly promoting a product or service, or looking at what some of your friends and family are up to?

The fact of the matter is that early adopters of Facebook advertising were in a prime position, but it just wasn’t a sustainable model for the social network. Facebook is aiming to create a better experience, and for better or worse, that experience doesn’t include individuals being aggressively targeted by ads.

Arguments Against Edgerank

The average Facebook member is likely to care very little about Edgerank. In fact, every update Facebook has made to Edgerank has led to an increase in overall engagement, so it’s unlikely individuals will be rioting over each change. The biggest arguments against the algorithm have been from brands.

The biggest argument from brands fits this general idea: they are, and have been in the past, encouraged to spend their Facebook ad dollars promoting their Pages to increase their followings. This made sense in the past. Brands would pay Facebook to increase their their follower numbers, and every time they created an organic post their followers would see it.

But now that these Edgerank updates have seriously cut into the amount of organic reach a Page’s posts get, these advertisers feel like they’ve invested into their social followings for nothing. Even brands that never spent a dime creating a following dislike Edgerank because they find it difficult to reliably reach their audiences.

Can You Check Your Edgerank?

Don’t trust any site, short of Facebook itself, that says it will provide you with an accurate gauge of your Edgerank. The Facebook Edgerank algorithm is built up of thousands of different factors that nobody, except the developers at Facebook, have intimate access to. So instead of trying to figure out each post’s Edgerank score, use the tips below to try your best to increase it.

6 Ways to Increase Facebook Reach with Edgerank

So we’ve covered the formula that will put you and your brand in front of your customers; all you have to do now is put that knowledge to work. Looking at each individual factor of the Facebook news feed algorithm when creating a post can help you improve your results. Let’s break down some of the algorithm factors and discuss how improving them could lead to an increase in reach.

1. Increase Affinity Score

How can you increase the affinity score between you the person viewing your post? Build and nurture relationships with your Facebook followers. Create conversations around the things that you post and make sure to to follow up with the people who comment on your posts.

2. Gain Edge Weight

Increase the weight of the Edge with comments, Likes, and shares. Try creating a status that poses a hot or topical question, people will surely want to chime in with their own thoughts. So long as you make sure to create amazing original content, there’s a good chance that people will notice and reward it with their engagement.

3. Beat the Time Decay Factor

This doesn’t mean that you should post updates more often than you already do. It’s important to find the perfect balance of posting frequently enough to remain fresh and infrequently enough to not overwhelm your followers. Run some tests to see how often you can post content while still seeing good reach and engagement.

4. Take Advantage of Trends

The Sept. 18, 2014, update started rewarding the Pages and people who were posting about relevant and trending topics in a timely manner. Though it’s always a good idea to plan your posts in advance, don’t forget to take advantage of some of-the-moment marketing efforts.

5. Share Brand Adjacent Content

Don’t just post your own material! Try to sprinkle in links and mentions to other thought leaders in your field. This isn’t only good in terms of expanding your reach, but it’s also great for developing relationships with the leaders of your industry.

6. No Hard Sales

More often than not, Facebook Pages seem to fall into the poor habit of promoting their products or solutions to their audiences. The most recent algorithm update has made this a questionable tactic. Instead, try sharing content that your audience would find useful.

Using Sprout Social to Help Your Efforts

Social media tools like Sprout Social can help you take advantage of all of the tips above. With Sprout, you can:

  • Maintain engagement with your followers, increasing affinity score.
  • Schedule and post content at ideal times for engagement, increasing edge weight and reducing time decays.
  • Analyze and build on your most successful content, increasing potential edge weight on future posts.

sprout social free trial cta

The post Edgerank: A Guide to the Facebook Algorithm appeared first on Sprout Social.

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A Facebook parody for anyone who likes hearing their own opinion

Feed-fb

While Facebook arguments and Twitter fights are almost always immediately regretted by all parties involved, a social network of like-minded people would have its own downsides.

In this Above Average parody, a new social network called “Jynx” exists to show you exactly what you want to see, when you want to see it. Like something straight out of a Black Mirror episode, the video explores the concept of filter bubbles, all-to-real algorithms that keep users from seeing anything outside of their comfort zone.

Oh, yeah, it’s hilarious too.

More about Videos, Social Media, Parody, Watercooler, and Above Average

Reblogged 5 years ago from feeds.mashable.com

Facebook quietly rolled out a bare-bones app in emerging markets

Feed-fb

While 1.6 billion people around the world take the latest and greatest smartphones for granted, many in emerging markets remain tethered to older devices.

That’s likely why Facebook quietly rolled out Facebook Lite, a lightweight Android version of the full app, to eight countries last week. It isn’t nearly as sleek, but it’s not intended to be; on Google Play, Facebook plugs the app as being “efficient with data” and “designed for 3G networks and areas with limited network connectivity.”

See also: 20 Things Your Most Annoying Friends Do on Facebook

Case in point, Lite takes up less than 1 MB of space on phones, a fraction of the 27 MB the full app uses. Facebook rolled out the app in Bangladesh, Nepal, Nigeria, South Africa, Sudan, Sri Lanka, Vietnam and Zimbabwe. Read more…

More about Facebook, Smartphone, Facebook Lite, Developing Countries, and Social Media

Reblogged 5 years ago from feeds.mashable.com

The 6 Step Online Marketing Strategy Every Small Business Should Follow in 2015

This is a guest contribution from Jawad Khan.

2013 was the year when people started taking content marketing seriously. The momentum grew in 2014 and thousands of corporations, small businesses and startups invested heavily in content creation. 2015 will see this trend grow even further. Thousands of new blogs and millions of new blog posts will be created over the next 12 months.

Perhaps the biggest revelation is the way local bricks and mortar businesses have taken up content marketing. From search results to social media, the internet is getting more and more local. Many local businesses have realized that content is the cheapest way to build trust and attract customers from online channels. And the way people are turning towards Google for suggestions about their local outlets, means that more local businesses will start investing in different online marketing activities.

But with increased competition, content creation alone is not be enough to win you customers, especially if you own a local bricks and mortar business. You need to come up with a comprehensive promotional strategy to make your business stand out.

To simplify this for you, I’ve divided this strategy into six key activities. In 2015, you need to stay focused on these six areas to get ahead of your competitors and boost sales.

1. Content Marketing

Content marketing is the foundation of this strategy. Creating high-quality, actionable, and useful content is not an option anymore, it’s a necessity. If you want to be perceived as a company with in-depth knowledge and expertise of your industry, you need to create high quality content that addresses the problems and questions of your target customers.

This includes creating content for your own blog, guest blogging on other established blogs in your niche or a niche that complements your industry. Target the blogs where you can engage your potential customers.

Take your content right where your audience is. Get active on forums and discussions websites like Quora, LinkedIn groups, Twitter and any other platforms where you can talk directly to your customers. Share your content on social networks, create engaging and educational email courses, and write eBooks and Whitepapers on industry issues.

Make sure everything you know about your industry is out there in the form of your content.

2. Reputation Management

You’ve created a great blog with high-quality content. You have also been featured on high-traffic blogs in your niche. You have traffic flowing in to your website from different sources.

But when a customer decides to visit your outlet or buy from you online, what does he do first? He looks for reviews about your company.

Generating positive reviews and maintaining a strong online reputation is crucial, especially for local bricks and mortar businesses.

Research shows that dissatisfied customers are twice as likely to write an online review as compared to satisfied customers. So even if you have lots of happy clients, your reputation can be tarnished by just a few unhappy customers, because they speak out more often.

To counter this, make sure you have lots of happy client reviews on the web. Your reputation is at stake here and, with it, thousands of dollars in potential sales.

I personally recommend automating this reputation management process with Reputation Loop, a smart online reputation management tool.

It maximizes positive reviews from satisfied customers using a series of follow up emails and updates, and minimizes negative reviews by proactively approaching dissatisfied clients for feedback. So before they can write negative reviews about your company on a public forum, they’re given an outlet to express their anger and dissatisfaction.

In short, the online reputation of your business is the gatekeeper for all other forms of marketing. So take it seriously.

3. Influencer Outreach and Networking

Every niche or industry has certain influencers who command respect and enjoy a large following. They’re perceived as the ultimate industry experts and their opinion holds a lot of weight. Your target, as a local business, should be to get in the good books of these influencers. Even a few words of endorsement from influential figures in your industry can skyrocket your reputation, credibility and sales figures.

There are different ways of getting in their radar. For local bricks and mortar businesses, the best thing is to associate with the influencers in real world. But to do that, you’d first need to engage with them in the online world.

You can start by following their Twitter account and joining their blog’s mailing list. Tweet the different posts from their blog (don’t forget to tag them), comment on their posts and respond to their Tweets. Do this for a while so they start recognizing you. You can then invite them to your outlet or offer them something complementary (even if that means sending a gift through a courier service).

You need to invest time and energy in building your network and engaging the influential figures in your industry. These relationships can pay back dividends

4. Email List Building

If you’re not building an email list, you’re not building your business (even for a bricks and mortar business). In this age of competition, where companies are approaching customers through multiple channels, you need to engage your customers regularly even when they’re not buying from you. Keep reminding them about your presence and stay in touch with them through informative emails, exclusive offers and discounts.

Make sure your website and blog are optimized for email conversions. Place email opt-ins on multiple prominent locations of your website. Use pop-ups and free giveaways to seduce your visitors.

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I’ve personally found great results with SumoMe List Builder. Even its free version has lots of great options for maximizing email conversions. You can use it as a pop-up, activate delayed appearance and many other useful features to get the attention of your readers and increase opt-ins.

5. Offer Ecommerce and Online Shopping

 

If you’re currently not offering online shopping options on your website, seriously consider doing so. The global ecommerce growth, thanks to smartphones and tablets, is reaching unprecedented heights. Just recently, the Chinese ecommerce giants Alibaba made more than $9 billion sales in one day. Even local customers are much more likely to buy from your online store as compared to previous years.

 

Thankfully, adding ecommerce features to your website or setting up an online store is not difficult these days. You can create a fully functional online store and add complete ecommerce features to your website with tools like Selz.  It’s an easy to use ecommerce and shopping cart solution that is equally effective for selling digital and physical products and services.

 

 

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Selz handles everything from product listing and store creation to payment collection and list building. You can embed a Selz store to your website by copy/pasting a simple html code or using their WordPress plugin.

There are other great ecommerce tools that you can choose as well. Here’s a useful comparison chart to help you.

6. Facebook Advertising

If there’s one paid advertising mode that I’d gladly recommend any day of the year it has to be Facebook advertising. It’s by far the most economical, targeted, and effective paid advertising mode especially for local small businesses. You can choose your target audience based on interests, age groups, location, Liked pages and many others criteria.

It’s most effective for boosting your list building activities. My personal formula is to create a landing page (use LeadPages or create a simple one on your blog), add a free giveaway on the page and use Facebook advertising to route traffic to the email list. It’s almost like switching a traffic button on.

But if you’re using it for the first time, start with a small budget. Test $20-30 ads with different configurations. Once you get the right combination, increase your budget gradually.

If trends from the previous years are anything to go by, 2015 will be a rocking year for small businesses that are prepared to take advantage of the different online marketing, advertising and promotional channels. The significance of content marketing will increase even more. But you’d have to combine smart reputation management techniques with it to ensure that visitors convert into customers. As I said at the start, if you stay focused on these six points, it’ll be hard for your competitors to catch you.

What are your thoughts? Which one will you be trying this year?

Jawad Khan is a content marketing consultant and a freelance blogger for hire. Follow him on his blog Writing My Destiny, Twitter, and Google+.

Originally at: Blog Tips at ProBlogger

Build a Better Blog in 31 Days

The 6 Step Online Marketing Strategy Every Small Business Should Follow in 2015

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Blogging and Privacy: How to Blog Authentically Without Losing Your Voice

Laura Tremaine’s blog is called Hollywood Housewife because she is just that – married to a movie producer and living in LA. A longtime blogger, she’s learned how to balance honest storytelling with keeping her husband, her family, and their life together somewhat incognito. Always only a Google search away from film fans, Laura has erred on the side of caution when it comes to sharing her tales, but manages never to lose the heart of them. She is a gifted writer with an interesting story to tell, and I have no doubt you’ll take away lots to think about if you’ve ever been concerned about laying out your life on the internet in blog form.

__________

Blog Beginnings

I started blogging as a creative outlet for my writing. I moved to Los Angeles from Oklahoma with the romantic notion that I was going to write novels and screenplays for a living. But I never got that far. I fell into television & movie production as a way to pay the bills, and that workload is really kind of intense. After I got married, I quit working in reality television and decided that I finally wanted to pursue that original dream. Blogging was just beginning to get huge, and the instant gratification of publishing on the internet was so alluring.

At first I just did it for myself and the handful of family and friends that read my first small blog. After a few stops and starts, I finally decided that I wanted to take the whole thing more seriously and grow an audience. I started over with the blog name Hollywood Housewife (because I am one) and have been plugging along with it ever since.

Privacy Needs

My husband Jeff Tremaine is a successful director/producer with a large fan base. The demographics that are attracted to his movies and tv shows aren’t necessarily the same people who want to read about my parenting journey. In the beginning, it was really important to me to keep the two things separate. There are a lot of google searches for his name and work, and I didn’t want people looking for a crude clip of a movie stumbling upon my list of favorite moisturizers. After we had children, I was especially concerned about our family’s privacy and how I could write my story without exploiting our two kids or too much of his personal life.

By now there has been some crossover – people who love him have found my Instagram, for example, which then leads them to the blog and everything else. It’s okay, though. You can see pretty quickly what I’m about, so that naturally weeds out those who aren’t interested in family, faith, & beauty content. And for the most part, almost everyone has been very respectful of the distance I keep between what I’m doing on the internet and what he’s doing on the big screen.

No-Go Zones

For search engine reasons, I don’t use my husband’s name and I have given him and our children little nicknames I use instead. The reasoning behind this makes sense, but sometimes I wish I’d picked something a little less silly. It’s tricky to write the more serious posts while referring to the most important people in my life as The Gorilla, Pigtail, and Pirate. You live and you learn, I guess, but that is one thing that I tell newer bloggers to think long and hard about.

I also don’t include too much about where we live, but I think everyone on the internet – blogger or not – should do that. And there are huge chunks of our life I leave out entirely. We’ve had very significant illnesses on both sides of our family, and even though it was on our hearts day and night, I didn’t write about any of it for years. It just didn’t feel right. I also never write about our personal relationships with people who are well known. I want my blog to be a peek into a true Hollywood household, but it’s not a site for name-dropping.

hhousewife

Balancing Authenticity and Privacy

If it were just me, my blog would be a LOT more tell-all. I have no patience for fake people, and I like to write honestly about things. But juggling these other factors in our life has been a good discipline, actually. I’ve rarely hit publish on a post and wished I could take it back. I’m very deliberate about what and how much I share, but it’s all truth. I think the authenticity comes from me sharing MY heart and MY taste, and less about being juicy. It’s easy for me to be honest about what *I’m* feeling or the products and things that *I* like, and I try to leave anyone else out of the equation. I figure that will get me in the least trouble.

I’m also fairly quick to say if I made a mistake, failed at something, or if I changed my mind on a topic. There is no picture perfect illusion on my blog. This goes a long way in deconstructing  whatever myth people might assume about our lifestyle.

Reader Relationships

I have some of the best readers on the planet. I’m always underestimating them and they’re constantly surprising me. Like if I think I’m posting something sorta wackadoo and they’re not going to understand what I mean – they do! They’re almost always along for the ride and I love this about them. Somewhere along the way we’ve sliced through the blogger wall, and I always feel like I’m a real person writing to real people. It’s easy to get confused about that.

I interact with my readers daily on Facebook and Instagram  I love twitter, but my readers aren’t over there so much. My favorite way to interact with my readers has been through my monthly Secret Posts  These go to subscribers’ emails and the content is more personal than what I put out on the blog. Lately I’ve been asking readers to respond to the Secret Posts, and people are blowing me away with their thoughtful interaction.

And Her Husband?

He loves the blog. It’s the only one he reads – ha! Because his career is such a circus, he has always encouraged me to have my own thing and to pursue it as much as I wanted. He keeps the kids when I go on blogging trips and conferences, and he’s often my sounding board when I’m about to publish a sensitive post.

He is way less concerned about our general privacy than I am. Or maybe he just trusts the way I’ve handled it so far. He has never asked me to delete or change something I’ve posted.

More Privacy = More Struggle

We’ve had a few weird things happen, like people finding me and trying to get a direct line to him. I’ve received more than one script in the mail that someone wishes I’d pass along. (Those go directly in the trash, we can’t directly accept anything like that for legal reasons.) It’s also annoying that sometimes I can’t write about a major thing in our life until after it’s already happened. Last year he made the movie Bad Grandpa and I basically couldn’t write about any part of it for over a year, even though it was a huge part of our daily lives.

That’s not a real struggle, though, is it? While I sometimes have to be creative or find a workaround when writing about our friends and family, the bottom line is that you’ll never regret being too careful about what you put online.

The Takeaway

Even though blogging and social media continue to change rapidly, I feel really lucky to be able to tell my story in real time on the internet. There are people who put way too much of themselves out for the world to see, and there are people who are terrified to put even the littlest bit on display. But for most of us – no matter what level of privacy we either must or choose to maintain – there is a happy medium. Be creative! I know one blogger who writes about some of her current mental health struggles as if it was something that happened a long time ago. That makes her feel safer about sharing. Another blogger I know spills out a lot of harsh detail about a certain situation and she has ended up a thought leader on a topic very few are willing to discuss publicly. A lot of obstacles can be worked around, be it a job or a family situation, or anything else you’ve convinced yourself requires silence. If you want to tell your story, do it. There’s no shortage of people who want to hear it. [Tweet that!]

_______________________

So how about you – what’s the balance you strike between authenticity and privacy? It’s one I’ve definitely juggled.

Stacey is the Managing Editor of ProBlogger.net: a writer, blogger, and full-time word nerd balancing it all with being a stay-at-home mum. She writes about simple living, good food, and travelling the world with kids at Veggie Mama. Chat with her on Twitter @veggie_mama (cat pictures welcome!).

Originally at: Blog Tips at ProBlogger

Build a Better Blog in 31 Days

Blogging and Privacy: How to Blog Authentically Without Losing Your Voice

Reblogged 5 years ago from feedproxy.google.com

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