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Ask ANYTHING you want about CRO with Brian Massey and Joanna Wiebe!

Conversion Rate Optimization (CRO) is a must these days, so if you don’t have a CRO program for your PPC account – time to jump on the bandwagon!

We’ve gathered …

Read more at PPCHero.com

Reblogged 4 years ago from feedproxy.google.com

Google Launches Major Push To Get Local Businesses Online, Improve Data

New site offers tools, content and solicits business owners to update information.

The post Google Launches Major Push To Get Local Businesses Online, Improve Data appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Reblogged 4 years ago from feeds.searchengineland.com

SearchCap: Google Mobile Friendly Ranking, Subdomain Change Of Address & Google Local Push

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google Mobile Friendly Ranking, Subdomain Change Of Address & Google Local Push appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Reblogged 4 years ago from feeds.searchengineland.com

Google’s New Program Aims to Get Local Businesses Online

The tech giant’s newest initiative looks to assist local businesses in completing their listings on Google Search and Maps.

Reblogged 4 years ago from searchenginewatch.com

Building Customer Loyalty: 3 Tips To Get Customers To Stay

Imagine for a second that the check engine light in your car comes on. It’s time for a tune-up. After a brief Google search, you discover a service station nearby that’s offering a deal for first-time customers — and they have free coffee. Score! You’ve landed on what seems to be a gold mine.

Consumers these days know how to find exactly what they’re looking for online. And why shouldn’t they? With a world of information at your fingertips, hunting down the perfect pizza joint, hair salon or coffee shop is easier than ever.

Now that consumers have so many options, it can be difficult for business owners to maintain the loyalty of their customers.

What’s a brand to do?

Since customers are the lifeblood of your business, keeping them around is critical for growth. So how do you build a steady customer base when consumers aren’t always willing to commit?

You build customer loyalty, of course!

Let’s take a look at some of the ways your small business can enlist its own army of enthusiasts:

infographic-buildcustomerloyal

Takeaway

Whether you’re a small business or a large corporation, one thing holds true: success is driven by your customers. These tips offer a simple, albeit powerful, solution for growing and retaining a loyal fanbase.

What brands are you loyal to? Share with us in the comments section below!

Reblogged 4 years ago from blog.aweber.com

Yahoo Asking Firefox Users To Make Yahoo Search Their Default Search Engine

After Yahoo lost some Firefox users to Google, Yahoo begins notifying these users to switch back to Yahoo Search as their default search provider in Firefox.

The post Yahoo Asking Firefox Users To Make Yahoo Search Their Default Search Engine appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Reblogged 4 years ago from feeds.searchengineland.com

Keynote-level Presentations. Solutions. Networking. Join Us Next Week at MarTech

Join the pioneering community at the intersection of marketing and technology. MarTech: The Marketing Tech Conference starts next Tuesday, March 31. Secure your spot at the largest vendor-independent event for marketing technologists, and the only USA edition of MarTech this year. Attend for:…

Please visit Search Engine Land for the full article.

Reblogged 4 years ago from feeds.searchengineland.com

5 Reasons You Should Outsource Your Content


How to Nurture Your Leads With Narrative [Infographic]

Want to accelerate the process of turning leads into customers? Consider using a strategically timed story. Read the full article at MarketingProfs

Reblogged 4 years ago from www.marketingprofs.com

How Copywriting Can Build Your Brand Authority

When you’re recognized as a brand authority, you become the go-to business in your industry, you can be more selective with clients, and you can charge higher rates that reflect your expertise. Read the full article at MarketingProfs

Reblogged 4 years ago from www.marketingprofs.com