Twitter filed its first public financial statement yesterday and it wasn’t good. In short, they’ve never made a profit. They lost $67 million in 2010 and $164 million in 2011, $79 million last year and this year they’re already down $69 million for the first six months. Ouch.
It’s not that they aren’t making money. They made $317 million last year but obviously they spent more than that – thus the lack of profit. What amazes me is how companies can continue to move forward with such huge losses. If I run out of money at the end of the month I can rob Peter to pay Paul for maybe another month or two, but after that there’s no catching up.
Twitter’s hope lies in advertising for the holiday season. Right now, 65% of their income is coming in on mobile ads. Since 75% of their users are accessing the site via mobile, there’s a lot of potential there – except for one thing. Twitter says 78% of their users are outside the US. That means they need to grow their international advertising business right now.
A big part of Twitter’s recent losses are a result of internal growth. They acquired Crashlytics and Bluefin and they’re poured a lot of manpower into their TV rating and hashtag programs. It feels like they’re doing everything right. Let me re-state that: they are doing everything right. They’ve changed when they needed to, stuck to their guns when they knew they were right. When conversations about TV naturally evolved into a driving force, they created a division to explore it and exploit it.
Along with the required IPO documents, Twitter included a brief note to potential investors explaining their position and passion:
The mission we serve as Twitter, Inc. is to give everyone the power to create and share ideas and information instantly without barriers. Our business and revenue will always follow that mission in ways that improve–and do not detract from–a free and global conversation.
Profitable or not, I believe in Twitter. Do you?
Join the Marketing Pilgrim Facebook CommunityReblogged 3 years ago from www.marketingpilgrim.com
I know, this isn’t the first time you’ve heard about it but that’s because the company has been slowly conditioning everyone to accept the inevitable. They thought, if you had months to get used to the idea, you wouldn’t freak out and do something awful. . . like stop using their app in retaliation.
Even yesterday’s blog post by Instagram was loaded with soothing, carefully chosen words:
Over the past three years we’ve watched with amazement as Instagram has grown to a global community of more than 150 million people capturing and sharing the world’s moments. Instagram is a place where people come to connect and be inspired, and our focus with every product we build is keeping it this way.
Translation: we realize that you made us and you can break us.
We have big ideas for the future, and part of making them happen is building Instagram into a sustainable business. In the next couple months, you may begin seeing an occasional ad in your Instagram feed if you’re in the United States. Seeing photos and videos from brands you don’t follow will be new, so we’ll start slow. We’ll focus on delivering a small number of beautiful, high-quality photos and videos from a handful of brands that are already great members of the Instagram community.
Translation: if we only put in a few ads at a time maybe you won’t notice.
Our aim is to make any advertisements you see feel as natural to Instagram as the photos and videos many of you already enjoy from your favorite brands. After all, our team doesn’t just build Instagram, we use it each and every day. We want these ads to be enjoyable and creative in much the same way you see engaging, high-quality ads when you flip through your favorite magazine.
Translation: if we can mask the fact that you’re actually looking at an ad, we’re going to do it.
We’ll also make sure you have control. If you see an ad you don’t like, you’ll be able to hide it and provide feedback about what didn’t feel right. We’re relying on your input to help us continually improve the Instagram experience.
Translation: advertisers may pay the bills but we’ll dump them in a New York minute if you’re unhappy.
As always, you own your own photos and videos. The introduction of advertising won’t change this.
Translation: we have no interest in your stuff. Really, you’re not that good.
Thanks for listening, and stay tuned for more details. We’re excited to continue building Instagram alongside this inspiring community.
Translation: everything we said here could change any minute.
Responses from users include:
Ads are coming – this is the cost of using a free service. Deal with it.Reblogged 3 years ago from www.marketingpilgrim.com
(Product Launch Series Part 2 of 4) In the previous lesson we started talking about product launches. Today we’re going to look at how to take the first steps in the product launch process… (Watch this video – it may take a couple minutes to load after clicking it…) Abbreviated Outline: Is it necessary to […]Reblogged 3 years ago from www.ericstips.com
(Product Launch Series Part 3 of 4) In the previous lesson we talked about creating a prelaunch campaign. Today we’re going to look at an important ingredient for any product launch… (Watch this video – it may take a couple minutes to load after clicking it…) Abbreviated Outline: “Facts Tell, Stories Sell!” Why do stories […]Reblogged 3 years ago from www.ericstips.com
Few companies in history have ever been as successful and as admired as Google, the company that has transformed the Internet and become an indispensable part of our lives. How has Google done it? Veteran technology reporter Steven Levy was granted unprecedented access to the company, and in this revelatory book he takes readers inside Google headquarters—the Googleplex—to show how Google works.
While they were still students at Stanford, Google cofounders Larry Page and Sergey Brin revolutionized Internet search. They followed this brilliant innovation with another, as two of Google’s earliest employees found a way to do what no one else had: make billions of dollars from Internet advertising. With this cash cow (until Google’s IPO nobody other than Google management had any idea how lucrative the company’s ad business was), Google was able to expand dramatically and take on other transformative projects: more efficient data centers, open-source cell phones, free Internet video (YouTube), cloud computing, digitizing books, and much more.
The key to Google’s success in all these businesses, Levy reveals, is its engineering mind-set and adoption of such Internet values as speed, openness, experimentation, and risk taking. After its unapologetically elitist approach to hiring, Google pampers its engineers—free food and dry cleaning, on-site doctors and masseuses—and gives them all the resources they need to succeed. Even today, with a workforce of more than 23,000, Larry Page signs off on every hire.
But has Google lost its innovative edge? It stumbled badly in China—Levy discloses what went wrong and how Brin disagreed with his peers on the China strategy—and now with its newest initiative, social networking, Google is chasing a successful competitor for the first time. Some employees are leaving the company for smaller, nimbler start-ups. Can the company that famously decided not to be evil still compete?
No other book has ever turned Google inside out as Levy does with In the Plex.
Black; Touch Screen; 7″ WUXGA (1920*1200), 400 nits, LED backlight IPS panel with Corning Fit Glass; Qualcomm Snapdragon S4 Pro 8064 1.5GHz, L2 2MB, Quad-Core; 2GB DDR3LM-1066; Adreno 320, 400MHz; 32GB Flash; No Optical Drive; Android 4.3 (Jelly Bean); 802.11ABGN; 1.2 Mega Pixel & 5.0 Mega Pixel Webcams; Bluetooth 4.0; 15Wh, 3950mAh, non-removable polymer battery (10 hours); Comes with Adapter & power plug, Manual, Warranty card, Cleaning Cloth; 1 Year North America Warranty view larger
Now thinner, lighter, and faster – Nexus 7 brings you the perfect mix of power and portability and features the world’s sharpest 7″ tablet screen.
Smart, thin and gorgeous
The clean, simple design features a slim body, a thin bezel and a soft-touch, matte back. So it sits comfortably in the palm of your hand while the bright, beautiful 7″ display brings your entertainment to life.
Lighter than ever, lasts longer
At just 0.64lbs (290g), the all-new Nexus 7 is light enough to take anywhere and fits easily in bags, backpacks, and even back-pockets. With up to 9 hours of HD video playback and 10 hours of web browsing or e-reading, there’s plenty of juice to get you through the day, and built-in wireless charging means you can charge, grab, and go.
The sharpest 7″ tablet screen ever
The world’s highest-resolution 7″ tablet puts over 2.3 million pixels in the palm of your hand. With 323 pixels packed into every inch, you can read text that’s sharper than the printed page, see images more vivid than the highest quality photo magazine, and watch videos come to life in vibrant 1080p HD.
Fast and smooth
Nexus 7 is made by ASUS and packs a serious punch. With a quad-core Qualcomm Snapdragon™ S4 Pro processor and 2GB of RAM, everything runs faster. Plus, high-performance rendering ensures 3D graphics are smooth and dynamic.
Sound that surrounds
Nexus 7 features stereo speakers and Surround Sound powered by Fraunhofer3 (the MP3 inventors) so you get rich and immersive audio. Hear it all more clearly with finely tuned volume boost technology that makes dialog and sound crisp and easier on the ears.
Best of Google
Nexus 7 comes loaded with your favorite Google apps – like Chrome, Gmail, YouTube, Hangouts and Google Now – so you can browse, watch, share and stay connected wherever you go. And because Google apps are designed for the cloud, everything is simple and works seamlessly across your phone, tablet and computer. Now you have all the stuff you need, when you need it.
Powered by Android
Nexus 7 is the first tablet to ship with Android 4.3, the latest version of the world’s most popular mobile operating system so it’s fast, fun and easy to make your own. Share your tablet with friends and family – each person has a separate customizable space, including personal homescreen, wallpaper, apps, storage, and more. You can also manage access to apps and content to create an experience that’s appropriate for each member of the family.
Ready to Play
Nexus 7 is great for gaming and with favorites like Prince of Persia, Asphalt 8, and Riptide GP 2, you can tilt, tap, and touch your way to the top. The brand new Play Games app also lets you track your achievements, play with (or against) friends and gamers around the world, and discover new exciting games. And with an ever-expanding number of tablet-optimized apps like Flipboard, Expedia, or The Fancy, you’ll find all the apps you love, and love the many new apps you’ll find.
Kick back with the world’s largest collection of eBooks, listen to millions of music tracks with All Access, and immerse yourself in thousands of movies and TV shows on Google Play.
view larger ASUS The Official Nexus 7 FHD Screen Protector Two screen protectors in one packages: 1x Matte Screen Protector, 1x Glossy Screen Protector. Includes 1x Squeegees and 1x Cleaning Cloth to help you apply the screen protector smoothly without bubbles Proprietary technology to resist bubbles, glare, fingerprints and guards against scratches
As the world’s top three consumer notebook brand and maker of the world’s best-selling motherboards, ASUS prides itself by making products that always “START with PEOPLE.” With a persistent approach to innovation, ASUS goes beyond satisfying current consumer needs to surpass expectations and spark the imaginations of people everywhere. ASUS designs and manufactures a diverse range of products as part of our relentless search for incredible, including motherboards, graphics cards, displays, desktop and all-in-one PCs, notebooks, netbooks, networking devices, servers, smartphones and tablets. Driven by innovation and committed to quality, ASUS won 4,168 awards in 2012 and recently received the recognition for the 2013 PC Magazine Reader’s Choice Award.
1. Actual battery life varies with usage. Operation lifetime subjects to product model, normal usage conditions, and configurations
2. Actual formatted capacity will be less
3. Fraunhofer Cingo™ mobile audio technology. Learn more: www.fraunhofer-cingo.com
©2013 ASUS Computer International. All Rights Reserved. ASUS is a registered trademark of ASUSTeK Computer. All specifications and terms are subject to change without notice. Please check with your supplier for exact offers on selected models. Products may not be available in all markets. Product may not be exactly as shown in photos. Actual colors may differ from their appearance due to variation of monitor restrictions and color processing. All trademarks are registered to their respective companies. ASUS shall not be liable for technical or editorial errors or omissions contained herein.
Cast Netflix and more to your TV from your smartphone, tablet, or laptop
Sit Back, Watch Together
Chromecast is the easy way to enjoy online video and anything from the web on your TV. Plug it into any HDTV and control it with your existing smartphone, tablet, or laptop. Send your favorites from Netflix, YouTube, Hulu Plus, Google Play Movies & TV, Google Play Music, and Chrome to your TV with the press of a button. No more huddling around small screens and tiny speakers. Chromecast automatically updates to work with a growing number of apps.
With Chromecast, you can easily enjoy your favorite online content on your HDTV—movies, TV shows, videos, music, photos, websites, and more from Netflix, YouTube, Hulu Plus, Google Play Movies & TV, Google Play Music, and Chrome. Learn how.
Cast YouTube to you TV
Control in the Palm of Your Hand
Chromecast works with devices you already own, including Android tablets and smartphones, iPhones, iPads, and Chrome for Mac and Windows. Browse for what to watch, control playback, and adjust volume using your smartphone, tablet, or laptop. You won’t have to learn anything new.
Plug in and Play
Get Started in 3 Easy Steps
Plug Chromecast into any HDTV, connect it to WiFi, then send videos and more from your smartphone, tablet or laptop to your TV.
It’s for Everyone in Your House
Friends and family can use your Chromecast with their smartphone, tablet, or laptop without any additional setup.
* Subscriptions may be required to use with certain content providers
* Power cord required (not shown)
Android 2.3 and higher iOS 6 and higher Windows 7 and higher Mac OS 10.7 and higher Chrome OS (Chromebook Pixel, additional Chromebooks coming soon).
What apps can I cast from on my smartphone or tablet?
Casting is currently supported from Netflix, Hulu Plus, YouTube, Google Play Movies & TV and Google Play Music. All other apps, including Amazon Instant Video, and HBO Go, are not currently supported.
What video formats work with casting a tab from Chrome?
Almost every video you can view in your Chrome browser should work, including Flash videos. Video formats that require other plugins, such as Silverlight and Quicktime, may not work.
Does tab casting work with Amazon Prime Streaming / Amazon Instant Video?
Tab projection for Amazon Prime Streaming and Amazon Instant Video will not work when using Silverlight plugin for streaming.
Can I plug my Chromecast into an audio/video receiver?
Yes, you may plug in your Chromecast into an audio/video receiver with an HDMI input.
What is the compatibility with Kindle, Windows Phone and Microsoft Surface?
Kindle, Windows Phone and Microsoft Surface RT are currently not supported. Kindle can cast from Netflix but does not currently support YouTube or Google Play. Microsoft Surface Pro should work in non-metro mode. Chromecast is compatible with WiFi-enabled Android 2.3+ smartphones and tablets; iOS 6.0+ iPhones, iPads, and iPods; Chrome for Mac and Chrome for Windows; and Chromebook Pixel.
Can I stream photos and videos stored on my computer to my TV?
You can stream content that is shown within Chrome for Mac and Chrome for Windows.
Can I cast a tab from Chrome on smartphones and tablets to my TV?
Currently Chromecast does not support casting a Chrome tab from smartphones or tablets.
Can I bring Chromecast with me to another country?
Chromecast is only supported in the United States.
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