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How to Make $10,000 a month in Internet Marketing – This 31-minute SEO training video teaches you on how to make $10000 a month in only a few weeks as an Internet Marketing Cons…

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Q&A with Instagram, Vine photographer Meghan Cignoli

Photographer Meghan Cignoli has shot short video ads on Instagram and Vine for major brands such as Dolce & Gabbana, Ciroc and Lowe’s — among many others. Complex Magazine named her one of 15 non-celebrities to follow on Vine.

We’re lucky enough to have Cignoli speaking at the Inside Social Marketing conference, Dec. 3-4 in New York, where she’ll discuss the rise of video in social marketing campaigns and how brands can capture attention in 6 or 15-second chances. Register for the conference by clicking here.

In advance of the conference, Cignoli sat down for a brief Q&A with Inside Facebook about the fast-growing field of social video marketing.

Inside Facebook: What are some of the challenges that come with shooting for a 6 or 15-second final product?

Meghan Cignoli: It is hard to tell a story in a short amount of time, so it really pushes the boundaries of your creativity.

IF: Are more brands starting to embrace social video marketing, through Instagram and Vine?

MC: Yes, I have worked with over 40 major brands to produce videos for Instagram and Vine. Its a great way to engage users in a mobile market and have fun with the brand. The Vine and Instagram communities are very responsive and intimate.

IF: What were your thoughts when Instagram announced video?

MC: I was a little nervous at first, because I didn’t know what that meant for the future of Vine. But, now I see that both are very different. and one really compliments the other. I really enjoy working on both platforms. The communities are different as well.

IF: What makes for an engaging campaign through social video?

MC: I really recommend taking a look at the General Electric account. They are the top followed corporate Vine account. they have done an incredible job at engaging people to create responsive videos, without making it a contest. and they work a lot with influencers. I think we can all learn a lot from GE’s approach. Working with influencers is helpful, but making the campaign fun and not focusing on hard selling and over the top branding is important.

IF: What are some mistakes that brands are still making in their Vine or Instagram posts?

MC: Mentioning their own name in the caption, when their name is already the name of the account. Needing their name and logo to be in the content of the video or main focus. Hacking, and uploading high res or commercials onto Vine and not using the platform for what it is. Not adhering to the perimeters of Vine.

IF: What do you see as the next step for social video marketing?

MC: Taking Vine and Instagram videos and sharing and repurposing them outside of their immediate platforms – sharing the videos on websites, using as commercials, on mobile apps, promoted twitter campaigns. display ads, etc.

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So You Wrote A Blog Post: How To Get The Most Juice From Twitter

Blogging is one of the best methods for businesses to increase their web traffic. A blog post a week will bump up search rankings, as it is fresh and (hopefully) well targeted content.

But if no one is reading your blog posts, what good are they? Here are some tips for using Twitter to promote your blog posts, to get the most bang for your buck.


New Career Opportunities Daily: The best jobs in media.

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This Week On Twitter: 25 Awesome Social Media Tools, Classic Vs Social Marketing, Twitter Stats

Need a little weekend reading?

We’ve compiled our top ten Twitter stories of the week, which includes 25 awesome social media tools your brand should be using, a look at the differences between classic and social media marketing, new stats showing how many U.S. users are on Twitter, the rise of the social media professional and an update from Twitter that introduces larger, richer photos into embedded tweets.


New Career Opportunities Daily: The best jobs in media.

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Social Media Resources: Infographics, Advertising, and Foursquare

Social Media ResourcesThis week on Sprout Insights we tackled guides for Facebook, Twitter, and to help you better reach your customers with the social media tools that make a difference.

Check out our articles below to find out more about each one and how they can help you with your social media goals. And check in every day to Sprout Insights for more how to guides and breaking social media news.

Check Out the Most Helpful Social Media Infographics of 2013 (So Far)

calendar buttons

We’re three-quarters of the way through 2013, and even in those nine months there has been a huge amount of change in the social media world. From total redesigns to striking marketing campaigns, to entirely new networks, it has been a busy year. As summer fades into fall, it’s a good time to take stock of how the year in social media has progressed.

Social media favors visual communications, so it’s no surprise that the infographic is still a powerful tool for sharing information. To that end, we’ve compiled some of the best and most useful infographics that capture the latest information about the world of social media. [ Read More… ]

Why Social Conversations About TV Ads Make Great Sales Opportunities


Find a person who watches TV without a second screen, and you’ll have found someone who’s behind the times. Recent reports indicate that tablet and smartphone users are significantly likely to use those devices while watching TV at least once a day. And even though many Americans use DVRs to speed through commercial breaks, a good number of them still take to the Internet to air their feelings about various ad campaigns.

There are a variety of tools available to brand marketers interested in capitalizing on social conversations centered on commercials. Many of them involve keyword or hashtag tracking, which are particularly useful following the launch of a major campaign. Consider, for example, that half the commercials in this year’s Superbowl featured hashtags. If an agency has taken the trouble to insert a hashtag into a commercial, it’s sure to follow-up and see how many times it’s mentioned online, and in what context.

But what about the conversations that discuss brand commercials without using hashtags? Surely participating in those chats is valuable to brands as well. According to industry expert John Ramirez, CEO of digital media and marketing firm IOKON Media, these untagged conversations are often worth more to brands due to the brilliant sales opportunities they pose. [ Read More… ]

5 Things Your Brand Can Do on Foursquare (That It Couldn’t Before)


Checking in to a favorite venue may not be worth everybody’s time, but many people see the benefits of what Foursquare has to offer, and they continue to pull out their smartphones to let the world know where they are. For both the customer and the business owner, Foursquare is always adding new functionalities and features to continually enrich the check-in experience.

Foursquare has recently made some smart updates to its product. It’s effectively crowdsourced a lot of information for locations to make the app indispensable, even if you don’t want to share where you’ve been. Here’s five new features that warrant a closer look. [ Read More… ]

[Image credits: Jenni C, Steve GarfieldPraveen]

The article Social Media Resources: Infographics, Advertising, and Foursquare appeared first on Sprout Insights by Sprout Social.

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Bullying: Abuse Goes Digital and Finally Meets Its Match


Sometimes I wonder where the Internet was when I needed it in 1973. Like many of my nerd and geek compatriots, I was the victim of schoolyard bullying. There was no social media or personal computers back then, so bullies relied on brute force. I must say: It was very effective.

I was reminded of those days by Instagram’s new #AwkwardYears campaign, which launched as part of October’s National Bullying Prevention Month: People take Instagram photos of themselves holding pictures of their former, bully-baiting selves. I could relate to that. As a child and teen, I was everything a bully desired: thin, small, weak and smart. If a bully was metal, I was their magnet. Read more…

More about Cyberbullying, Instagram, Social Media, and Social Good

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DISCUSS: How Often Do You Redesign Your Blog?

Over at Digital Photography School this week we launched a complete overhaul of our site design. It was a massive job that took over 6 months of planning and implementation to pull off – but we finally got there without too many hiccups.

New dps

We’ll post about the process and some of the features we’ve implemented in the coming weeks but I thought it might be an interesting discussion question to ask readers how often they’ve done redesigns on their blogs?

dPS started in over 7 years ago and in that time we’ve had 3 redesigns – so are averaging every 2nd year for a complete overhaul. Of course in between designs there have always been tweaks and evolutions – but because the site is so big now and not only had a blog but forums, many sales pages and numerous social media accounts to update each time we redesign it’s not a quick process to do an overhaul.

How often do you redesign your blog? Is it an annual event or are you doing it less frequency or perhaps constantly evolving it?

Originally at: Blog Tips at ProBlogger

DISCUSS: How Often Do You Redesign Your Blog?

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Motivating Customers With Your Facebook PPC

 I’m always shocked at how often companies assume the existence of a really motivated and patient customer.

They assume that customers coming to their Website from a mass media ad will diligently search through their drop navigation system, looking for the stuff that’s relevant to the ad — rather than, you know, placing a nice fat call-out directly on the home page. Or even directing people to a campaign-specific landing page.

Or they assume that advertising audience is going to pay minute attention to the entire ad so that they can bury the “why should I care information 15 seconds in or something.

But customers almost never do this. If they can’t find it on your site within a click or two, they’re gone. If the ad isn’t fabulously entertaining or doesn’t move the needle on the “who gives flip” meter, people will tune out.

And the same is doubly true for people on Facebook. This is an audience that has already chosen to immerse themselves in the distraction that is online community, gossip, and news. They’re not going to break away from that to diligently hunt down your interesting or relevant content.

Here’s what I mean:



Now, if you bothered to click through on this ad — and not many would bother, but if you did – then you’d find some interesting videos there, that you might even care to watch.

So why the heck didn’t Shell pick out some of the most interesting videos and advertise them directly, with a really cool video still shot to grab your eye and some compelling ad copy to get you intrigued enough to click to watch the actual video? They’d get a whole heck of a lot more engagement, right?

But they’re not doing that because they’re assuming a much more motivated audience than really exists. Or they assume that they’re little campaign carries a lot more relevance to the average Facebooker than it does.

This, of course, is a rather blatant example, but this same problem exists at lower levels for most Facebook ads. Take this Betabrand ad as an example:


A Facebook Suggested Post From Betabrand


If you’re not familiar with Betabrand, they’re the company that makes dress pant sweatpants — dress pants made from sweat pant fleece — and corporate pinstriped hoodies, and disco-ball pants and that kind of stuff.

In other words, what most people think of as really cool novelty items. So “bike to work pants” fits right in. Or does it?

The thing about bike to work pants is that, after you’ve biked to work, you then have to work all day in those same pants. So if they’re built like a typical novelty item, they’re not such a good idea, right?

So… why not advertise a user review of the pants, talking about how they’re great all around pants that also, just happen to be optimized for bicycling and bike safety.

Sure, consumers might click through just to see more about the bike to work pants. But many won’t bother because they’ve already assumed the pants are a novelty item, and not built that well and won’t look that great as regular pants.

And yet Betabrand just assumes the prospective customer is motivated enough to click through to the Website or their Fan Page and peruse the content to try to find out.

The fact is, though, that user-generated reviews are a great way to boost response in general, and preemptively addressing key buyer concerns is almost always guaranteed to boost ad response. So BetaBrand is missing out on two sure-fire methods of increasing their ad’s effectiveness.

But this post isn’t really about Shell or Betabrands or their advertising. It’s about you and your advertising. So ask yourself:

  • Am I assuming the audience is more motivated than it is?
  • Am I holding back on the “why you should care” info until it’s too late.
  • Am I assuming that I can explain the good stuff post-click?
  • Does my ad immediately pique interest and curiosity?
  • Could I leverage user-generated reviews in my ad?
  • What’s the major buyer concern for my product or service, and how might I preemptively address it in my ad?

If you want higher click-through and conversion rates from your Facebook Ads, don’t blame the audience for not caring or not engaging — blame the ads, and then commit to creating and testing better ones.


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Yahoo’s New “Not My Email” Option

As you may remember, Yahoo recently closed email accounts that had been inactive for 12 months and then released them to the public to be used again. At the time, Yahoo took several precautions to maintain user privacy, including sending 30 days of messages notifying the owner that their account would be closed and recycled, and bouncing messages back to senders to let them know that the account had been deactivated.

Along these lines, they’ve introduced a new “Not My Email” option in all email accounts. This will allow a new user to indicate that an email they received was intended for the previous account owner.

What Does This Mean For Your Messages?

It’s like someone moving into a new house and receiving mail addressed to the previous tenant. They didn’t ask for this mail, and they’re not interested in reading it. They want to make sure that the sender knows the old tenant moved out, so they send it back.

This is what happens when the new owner of a recycled Yahoo account selects the “Not My Email” option. And if you are the sender, your email newsletters will get bounced back to you.

It’s Time To Do Some Housekeeping

While very few of these emails may still be on your lists, it’s important to go in and clear old Yahoo addresses from your account. If you didn’t do this before because you’d been hoping to keep the new account owners as subscribers, there are a couple of reasons why this won’t work.

The emails bounced back by the “Not My Email” option will count as a “hard bounce,” and this means in your AWeber account we’ll automatically unsubscribe these addresses from your lists anyway. They also still have the option to report you for spam since they didn’t sign up to receive mail from you. And both bounced emails and spam reports can greatly impact your deliverability.

It’s best to clean up your account now, getting rid of any old Yahoo emails and re-engaging the ones you want to keep. To do so, just follow the steps outlined here.

While You’re At It

Why stop at just Yahoo emails? Search for all subscribers who haven’t opened your mail in a while and reach out to re-engage them. Then, clear any inactive ones from your lists.

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Benchmark 5: Reasons I Love Working at Benchmark

Every workplace has a culture around the office. By telling you what I like about my own, you may be able to try some things out at your place of business.Related Articles

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  3. Benchmark Email Customer Support Holiday Hours
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