Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google quality drop, Google search tags & a doodle appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Reblogged 22 hours ago from feeds.searchengineland.com
A fascinating guided tour of the complex, fast-moving, and influential world of algorithms—what they are, why they’re such powerful predictors of human behavior, and where they’re headed next.
Algorithms exert an extraordinary level of influence on our everyday lives – from dating websites and financial trading floors, through to online retailing and internet searches – Google’s search algorithm is now a more closely guarded commercial secret than the recipe for Coca-Cola. Algorithms follow a series of instructions to solve a problem and will include a strategy to produce the best outcome possible from the options and permutations available. Used by scientists for many years and applied in a very specialized way they are now increasingly employed to process the vast amounts of data being generated, in investment banks, in the movie industry where they are used to predict success or failure at the box office and by social scientists and policy makers.
What if everything in life could be reduced to a simple formula? What if numbers were able to tell us which partners we were best matched with – not just in terms of attractiveness, but for a long-term committed marriage? Or if they could say which films would be the biggest hits at the box office, and what changes could be made to those films to make them even more successful? Or even who is likely to commit certain crimes, and when? This may sound like the world of science fiction, but in fact it is just the tip of the iceberg in a world that is increasingly ruled by complex algorithms and neural networks.
In The Formula, Luke Dormehl takes readers inside the world of numbers, asking how we came to believe in the all-conquering power of algorithms; introducing the mathematicians, artificial intelligence experts and Silicon Valley entrepreneurs who are shaping this brave new world, and ultimately asking how we survive in an era where numbers can sometimes seem to create as many problems as they solve.Reblogged 1 day ago from www.amazon.com
César Hidalgo is an Associate Professor at MIT who’s studying the human collective learning process. He travels all over the world to advise organizations and give speeches.
Hidalgo recorded his life over a period of three months when he visited seven cities in five countries, providing an alternative kind of reality TV. Read more…
Reblogged 1 day ago from feeds.mashable.com
Google has changed how exact match keywords are triggered. See what the updates are and what type of performance we have seen early on.
Read more at PPCHero.comReblogged 1 day ago from feedproxy.google.com
Ranking well in the major search engines means added visibility for your blog. Visibility should eventually turn into conversions, so you are making money by learning SEO. The rules change often. The major search engines, led by Google, generate somewhere in the neighbourhood of 90% of all web traffic on the Internet. New viewers are much more likely to find your blog through Google than through any other medium, including friendly word of mouth. Obviously, ranking well is of vital importance!
Learning the nuances of how SEO helps the search engines rank pages can be incredibly helpful for SEO noobs. Once you learn the basic rules of why other blogs are winning, you can modify your strategies to win as well! Here are the ways that SEO can help your blog rank well.
The major search engines are always looking to provide the most relevant results to its audience. To this end, Google created an unofficial ‘trust’ system, that takes into account a site’s trust, authority and expertise. The purpose is to give greater visibility and rankings to sites that are widely acknowledged as leaders or authorities in their chosen fields. While it has to be said that no one can say with certainty the metrics used to determine ‘authority’ it is thought to be based on aspects such as your social presence and quality of links that your site receives. It is Google’s way of recommending a site, or piece of content, that it determines would best answer a search query.
Part of SEO is learning how to organise your blog around relevant keywords so that the search engines associate your entire blog with an overall theme. Blogs that skip around from dog food to beach living to auto parts will find it difficult to rank for any of those subjects.
In Australia we have a saying: “jack of all trades, master of none.” The same applies to your blog. The blog that picks one subject and talks about every nuance of it will gain more visibility by becoming an authority on the subject. Creating a theme (the macro theme) is your first discipline when learning SEO.
Within a macro theme, the search engines are looking to drill down even more. In order to provide even better results for their audiences, the search engines will place special relevance on blogs that answer a specific query. What are people asking about? Local topics and specific questions. As you write your blogs, you should look to answer specific questions in each of your pieces. This is what people are looking for, and if the search engines match your topic to a popular question, you will gain a great deal of visibility and may even achieve a Featured Answer position.
You signal the topic of your blogs to the search engines through keywords. Keywords are words that are the focus of your blog. For instance, if you are blogging about cat food, you are likely to use the terms “chicken” or “flavouring” more than “ignition” or “light fixture.”
Google has been around long enough to have accumulated masses of data regarding search terms and the predictive nature of searchers. Their algorithms can accurately predict relevant keywords associated with previous searches, making it easier for searchers to find relevant content that answers their query. It is imperative that you include accurate keywords relevant to your content, as the search engines will be looking for those keywords and phrases when determining the relevancy of your blog. Matching your keywords to the search engine’s assumptions of what your blog should contain is great SEO technique and boosts the visibility of your blog post.
While the search engines are checking for keywords and other technical aspects of your writing, you should also check what real human traffic is doing. Search engines have the ability to track how long a visitor stays on your page with a metric known as the bounce rate. A high bounce rate means a visitor has left the page quickly, while a low bounce rate means the opposite. While the question of whether the bounce rate affects your rankings has long been dispelled (it doesn’t!), you can still use it to your advantage.
Bounce rate is not an accurate metric in the first instance, as many sites don’t utilise Google Analytics, leaving Google unable to track bounce rate information across the board. In other instances, a high bounce rate may be good for one page and bad for another. For example, if a contact page has a high bounce rate, then it may simply be that it is fulfilling its purpose; visitors complete the contact form before leaving.
What you can use bounce rate for is to monitor the quality of your site. Bounce rate can be an indicator of quality, but not as a weighting factor. A high bounce rate doesn’t equate to low rankings, but you can monitor pages on your site for a high bounce rate. That high rate may be due to low quality pages that you can improve to lower the bounce rate and improve your overall ranking.
Search engine optimisation is a complex discipline that people have written entire books about. There are entire blogs dedicated to the subject and the nuances of the process are only becoming more complicated as time goes on. However, the basics of SEO will never change.
Your main job is this: Create content that people want to see, and market it to them honestly! Do this, and SEO will work in your favour to make your blog rank well!
Jim Stewart, CEO of StewArt Media, is a recognised digital marketing expert. Jim is ProBlogger’s SEO expert and will share his vast SEO knowledge to equip you with the systems and skills to optimise and monetise your blog using tried and tested techniques. What Jim doesn’t know about SEO and blogging isn’t worth knowing.
Reblogged 1 day ago from feedproxy.google.com
Today tickets go on sale for ProBlogger Evolve – two events in Australia for bloggers.
Yes you read that correctly – after 7 previous years of one event per year – we’re trying something new by running two events in two cities over two weekends.
We’re calling it ProBlogger Evolve because we think the way blogs are monetised really does need to evolve. The time we spend together will really focus in on some of the emerging models people are using to monetise blogs.
Brisbane – at Brisbane Rydges Southbank Hotel on 29-30 July
Melbourne – at Melbourne Rydges CBD Hotel on 5-6 August
This year we’re trying a new format.
Day 1 Conference – in both cities the first day will be a single day conference to examine monetisation strategies through the lens of 4 key pillars of blogging – those of Content, Engagement, Traffic and Conversion. These days will be everyone in a single track for a full day.
Day 2 Mastermind – the second day is mastermind day and will be more intimate (we’re limiting it to 32 attendees) and a chance to dive deep into the business model(s) best suited to you and to spend time brainstorming, planning, asking questions about your blog and business.
Day 1 will be pitched at a level that is accessible for everyone but day 2 will be at a higher level for those who want to not only learn some of the great topics we’ll cover on day 1 but who want to talk through how to apply it to their business.
So there will be two ticket types:
Update: the Melbourne Conference + Mastermind ticket is now sold out and the Brisbane Mastermind ticket has only a few spots left. We will set up a waitlist in case more tickets become available for these masterminds but suggest you pick up the Day 1 ticket in the mean time.
Last week in San Diego I did a little Facebook live to announce to our Facebook community who is keynoting the event this year.
So this year Pat Flynn is returning to our event for the second time. Pat came out in 2014 an has been one of our most highly rated speakers ever.
Pat will be our closing keynote at the Day 1 Conference in both cities (as well as involved on that day with Q&A) but will be heavily involved in the mastermind days too – so those taking that opportunity will all have an opportunity to sit around a table with him in a small group to ask questions, brainstorm on your blog together and learn from his years of experience.
We’re still putting the rest of our lineup for this year’s events together but wanted to let you know what we’re planning and also today are making Earlybird Tickets available.
These earlybird tickets give you $100 off both ticket types. This will be available for two days only (10pm AEDT on 30 March).
The Earlybird Ticket Prices are:
There are limited numbers of tickets available in both cities and extremely limited numbers of tickets (and a high interest from what we can tell) in the mastermind tickets – so to avoid disappointment we suggest securing your tickets as soon as possible.
Get full details of what’s included in tickets and what we’re planning in terms of the agenda on our events page which is where you can also now pick up your tickets.
If you’re in the USA an want to get to a ProBlogger event you’re in luck.
This year I’m cohosting an event called the Success Incubator in Dallas Texas on 24-25 October and you can also pick up an Earlybird ticket to that event until 31 March.
The post Grab Your Earlybird Tickets to ProBlogger Evolve Conference and Mastermind Today appeared first on ProBlogger.
Reblogged 1 day ago from feedproxy.google.com
At HubSpot, we’re big believers in the power of inbound. Time and again, the inbound approach proves its effectiveness in helping businesses grow while providing real value to customers.
We also believe in delighting our customers and giving them the tools they need to stand out in a crowd. Literally.
That’s why we’re thrilled to officially announce a program that’s been in development for some time, the HubSpot Guerrilla Marketing program.
Guerrilla marketing is a creative and cost-effective approach to reaching your audience. On-location activations help brands grow brand awareness through shareable moments and word of mouth — by making a bold, clever statement.
Our new program will offer end-to-end guerrilla marketing services, including:
Be sure to tune in to HubSpot’s Facebook Live at 11:30 am EST, where we’ll be showcasing some of our beta customer guerrilla marketing campaigns, discussing the program rollout and meeting the members of our new team.
The HubSpot Guerrilla Marketing program will be led by HubSpot newcomer, Lisa Rajako, a creative agency veteran often recognized for her previous Cannes Lions award-winning work on for a global CPG brand across Europe. And her work with industrial-grade, exploding ketchup packets for the release of horror film, Saw XXVI? The stuff of marketing legend.
UPDATE: Due to numerous foreseen and some unforeseen circumstances, the HubSpot Guerrilla Marketing program has ended. We’d like to thank our customers, fans and followers for the enthusiasm shown for the program, and we hope to re-introduce the program at a later date under new direction.
You can learn more about the reasoning behind this decision in this Medium post from Guerrilla Marketing Program director Lisa Rajako.
Reblogged 1 day ago from blog.hubspot.com
“The Google algorithm was a significant development. I’ve had thank-you emails from people whose lives have been saved by information on a medical website or who have found the love of their life on a dating website.” quote by Tim Berners-Lee
Motivation and inspiration are what gets us out of bed every morning. To give you that drive and touch of magic that you need in your life, why not add some wise words to your home or office today. With the finest thoughts of the greatest minds laser engraved into premium quality beechwood, the words that move you will decorate beautifully your home for years. Perfect for remembering what life is all about. A suitable gift for colleagues, friends and family. Also, it is a fantastic decoration item for shelves and tables. It can also be used as a wall hanging, to decor the plain walls; your choice of texts on these beautiful brown-hue wooden plaques. They carry a beautiful minimalist, antique style, that would not outdate so soon.
*Please note that the display sample may not always be a true representation of the final wood product due to the very nature of the wood. Product image colours may vary due to the nature of the wood used and monitor display settings.
Facebook undermines Snapchat, dives into politics and fundraising; LinkedIn launches trending topics; YouTube defends itself against big advertisers; best times to publish on LinkedIn; Facebook ad benchmarks for 18 industries; much more! Read the full article at MarketingProfsReblogged 2 days ago from www.marketingprofs.com