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MAdTech: The marketers’ view

As media, advertising and technology become increasingly interwined, contributor Peter Minnium takes a look at how marketers and agencies are responding to this mad, mad, MAdTech world.

Please visit Marketing Land for the full article.

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Marketing Day: MAdTech, URL indexing & PPC tips for Super Bowl LI

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

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Updated for 2017 — Enterprise SEO Platforms: A Marketer’s Guide

The “Enterprise SEO Platforms: A Marketer’s Guide,” from our sister-site MarTech Today, examines the market for enterprise SEO software platforms and the considerations involved in implementing this software into your business. If you are considering licensing an SEO software tool, this…

Please visit Search Engine Land for the full article.

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Fred Korematsu Google doodle honors Japanese internment camp survivor & civil rights activist

Born in Oakland, California, Korematsu was imprisoned at the Central Utah War Relocation Center at Topaz, Utah in 1942.

The post Fred Korematsu Google doodle honors Japanese internment camp survivor & civil rights activist appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

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Let’s make 2017 the year of honest reviews!

Reviews can be an important part of a local SEO strategy, but columnist Greg Gifford warns that overdoing it can make your business look shady.

The post Let’s make 2017 the year of honest reviews! appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

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Branch unveils AMP Deepviews, so content in uninstalled apps can be previewed from search results

The new solution shows app-based content in Google as fast-loading and preferred AMP pages, if the app has not been installed.

The post Branch unveils AMP Deepviews, so content in uninstalled apps can be previewed from search results appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

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A Brief History of Productivity: How Getting Stuff Done Became an Industry


Anyone who’s ever been a teenager is likely familiar with the question, “Why aren’t you doing something productive?” If only I knew, as an angsty 15-year-old, what I know after conducting the research for this article. If only I could respond to my parents with the brilliant retort, “You know, the idea of productivity actually dates back to before the 1800s.” If only I could ask, “Do you mean ‘productive’ in an economic or modern context?”

Back then, I would have been sent to my room for “acting smart.” But today, I’m a nerdy adult who is curious to know where today’s widespread fascination with productivity comes from. There are endless tools and apps that help us get more done — but where did they begin? 

If you ask me, productivity has become a booming business. And it’s not just my not-so-humble opinion — numbers and history support it. Let’s step back in time, and find out how we got here, and how getting stuff done became an industry.

What Is Productivity?

The Economic Context defines productivity as “the quality, state, or fact of being able to generate, create, enhance, or bring forth goods and services.” In an economic context, the meaning is similar — it’s essentially a measure of the output of goods and services available for monetary exchange.

How we tend to view productivity today is a bit different. While it remains a measure of getting stuff done, it seems like it’s gone a bit off the rails. It’s not just a measure of output anymore — it’s the idea of squeezing every bit of output that we can from a single day. It’s about getting more done in shrinking amounts of time.

It’s a fundamental concept that seems to exist at every level, including a federal one — the Brookings Institution reports that even the U.S. government, for its part, “is doing more with less” by trying to implement more programs with a decreasing number of experts on the payroll.

The Modern Context

And it’s not just the government. Many employers — and employees — are trying to emulate this approach. For example, CBRE Americas CEO Jim Wilson told Forbes, “Our clients are focused on doing more and producing more with less. Everybody’s focused on what they can do to boost productivity within the context of the workplace.”

It makes sense that someone would view that widespread perspective as an opportunity. There was an unmet need for tools and resources that would solve the omnipresent never-enough-hours-in-the-day problem. And so it was monetized to the point where, today, we have things like $25 notebooks — the Bullet Journal, to be precise — and countless apps that promise to help us accomplish something at any time of day.

But how did we get here? How did the idea of getting stuff done become an industry?

A Brief History of Productivity


Productivity and Agriculture

In his article “The Wealth Of Nations Part 2 — The History Of Productivity,” investment strategist Bill Greiner does an excellent job of examining this concept on a purely economic level. In its earliest days, productivity was largely limited to agriculture — that is, the production and consumption of food. Throughout the world around that time, rural populations vastly outnumbered those in urban areas, suggesting that fewer people were dedicated to non-agricultural industry.

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Source: United Nations Department of International Economic and Social Affairs

On top of that, prior to the 1800s, food preservation was, at most, archaic. After all, refrigeration wasn’t really available until 1834, which meant that crops had to be consumed fast, before they spoiled. There was little room for surplus, and the focus was mainly on survival. The idea of “getting stuff done” didn’t really exist yet, suppressing the idea of productivity.

The Birth of the To-Do List

It was shortly before the 19th century that to-do lists began to surface, as well. In 1791, Benjamin Franklin recorded what was one of the earliest-known forms of it, mostly with the intention of contributing something of value to society each day — the list opened with the question, “What good shall I do this day?”

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Source: Daily Dot

The items on Franklin’s list seemed to indicate a shift in focus from survival to completing daily tasks — things like “dine,” “overlook my accounts,” and “work.” It was almost a precursor to the U.S. Industrial Revolution, which is estimated to have begun within the first two decades of the nineteenth century. The New York Stock & Exchange Board was officially established in 1817, for example, signaling big changes to the idea of trade — society was drifting away from the singular goal of survival, to broader aspirations of monetization, convenience, and scale.

1790 – 1914

The Industrial Revolution actually began in Great Britain in the mid-1700s, and began to show signs of existence in the U.S. in 1794, with the invention of the cotton gin — which mechanically removed the seeds from cotton plants. It increased the rate of production so much that cotton eventually became a leading U.S. export and “vastly increased the wealth of this country,” writes Joseph Wickham Roe.

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Source: Gregory Clark

It was one of the first steps in a societal step toward automation — to require less human labor, which often slowed down production and resulted in smaller output. Notice in the table below that, beginning in 1880, machinery added the greatest value to the U.S. economy. So from the invention of the cotton gin to the 1913 unveiling of Ford’s inaugural assembly line (note that “automotive” was added to the table below in 1920), there was a common goal among the many advances of the Industrial Revolution: To produce more in — you guessed it — less time.

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Source: Joel Mokyr

1914 – 1970s

Pre-War Production

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Source: Joel Mokyr

Advances in technology — and the resulting higher rate of production — meant more employment was becoming available in industrial sectors, reducing the agricultural workforce. But people may have also become busier, leading to the invention and sale of consumable scheduling tools, like paper day planners.

According to the Boston Globe, the rising popularity of daily diaries coincided with industrial progression, with one of the earliest known to-do lists available for purchase — the Wanamaker Diary — debuting in the 1900s. Created by department store owner John Wanamaker, the planner’s pages were interspersed with print ads for the store’s catalogue, achieving two newly commercial goals: Helping an increasingly busier population plan its days, as well as advertising the goods that would help to make life easier.

Wanamaker_Diary_TP2 (1).jpg
Source: Boston Globe

World War I

But there was a disruption to productivity in the 1900s, when the U.S. entered World War I, from April 1917 to the war’s end in November 1918. Between 1918 and at least 1920 both industrial production and the labor force shrank, setting the tone for several years of economic instability. The stock market grew quickly after the war, only to crash in 1929 and lead to the 10-year Great Depression. Suddenly, the focus was on survival again, especially with the U.S. entrance into World War II in 1941.

Source: William D. O’Neil

But look closely at the above chart. After 1939, the U.S. GDP actually grew. That’s because there was a revitalized need for production, mostly of war materials. On top of that, the World War II era saw the introduction of women into the workforce in large numbers — in some nations, women comprised 80% of the total addition to the workforce during the war.

World War II and the Evolving Workforce

The growing presence of women in the workforce had major implications for the way productivity is thought of today. Starting no later than 1948 — three years after World War II’s end — the number of women in the workforce only continued to grow, according to the U.S. Department of Labor.

That suggests larger numbers of women were stepping away from full-time domestic roles, but many still had certain demands at home — by 1975, for example, mothers of children under 18 made up nearly half of the workforce. That created a newly unmet need for convenience — a way to fulfill these demands at work and at home.

Once again, a growing percentage of the population was strapped for time, but had increasing responsibilities. That created a new opportunity for certain industries to present new solutions to what was a nearly 200-year-old problem, but had been reframed for a modern context. And it began with food production.

1970s – 1990s

The 1970s and the Food Industry

With more people — men and women — spending less time at home, there was a greater need for convenience. More time was spent commuting and working, and less time was spent preparing meals, for example.

The food industry, therefore, was one of the first to respond in kind. It recognized that the time available to everyone for certain household chores was beginning to diminish, and began to offer solutions that helped people — say it with us — accomplish more in fewer hours.

Those solutions actually began with packaged foods like cake mixes and canned goods that dated back to the 1950s, when TV dinners also hit the market — 17 years later, microwave ovens became available for about $500 each.

But the 1970s saw an uptick in fast food consumption, with Americans spending roughly $6 billion on it at the start of the decade. As Eric Schlosser writes in Fast Food Nation, “A nation’s diet can be more revealing than its art or literature.” This growing availability and consumption of prepared food revealed that we were becoming obsessed with maximizing our time — and with, in a word, productivity.

The Growth of Time-Saving Technology

Technology became a bigger part of the picture, too. With the invention of the personal computer in the 1970s and the World Wide Web in the 1980s, productivity solutions were becoming more digital. Microsoft, founded in 1975, was one of the first to offer them, with a suite of programs released in the late 1990s to help people stay organized, and integrate their to-do lists with an increasingly online presence.

Screen Shot 2017-01-13 at 9.58.58 AM.png
Source: Wayback Machine

It was preceded by a 1992 version of a smartphone called Simon, which included portable scheduling features. That introduced the idea of being able to remotely book meetings and manage a calendar, saving time that would have been spent on such tasks after returning to one’s desk. It paved the way for calendar-ready PDAs, or personal digital assistants, which became available in the late 1990s.

By then, the idea of productivity was no longer on the brink of becoming an industry — it was an industry. It would simply become a bigger one in the decades to follow.

The Early 2000s

The Modern To-Do List

Once digital productivity tools became available in the 1990s, the release of new and improved technologies came at a remarkable rate — especially when compared to the pace of developments in preceding centuries.

In addition to Microsoft, Google is credited as becoming a leader in this space. By the end of 2000, it won two Webby Awards and was cited by PC Magazine for its “uncanny knack for returning extremely relevant results.” It was yet another form of time-saving technology, by helping people find the information they were seeking in a way that was more seamless than, say, using a library card catalog.

In April 2006, Google Calendar was unveiled, becoming one of the first technologies that allowed users to share their schedules with others, helping to mitigate the time-consuming exchanges often required of setting up meetings. It wasn’t long before Google also released Google Apps for Your Domain that summer, providing businesses with an all-in-one solution — email, voicemail, calendars, and web development tools, among others.

Screen Shot 2017-01-13 at 6.35.20 AM.png
Source: Wayback Machine

During the first 10 years of the century, Apple was experiencing a brand revitalization. The first iPod was released in 2001, followed by the MacBook Pro in 2006 and the iPhone in January 2007 — all of which would have huge implications for the widespread idea of productivity.

2008 – Present

Search Engines That Talk — and Listen

When the iPhone 4S was released in 2011, it came equipped with Siri, “an intelligent assistant that helps you get things done just by asking.” Google had already implemented voice search technology in 2008, but it didn’t garner quite as much public attention — most likely because it required a separate app download. Siri, conversely, was already installed in the Apple mobile hardware, and users only had to push the iPhone’s home button and ask a question conversationally.

But both offered further time-saving solutions. To hear weather and sports scores, for examples, users no longer had to open a separate app, wait for a televised report, or type in searches. All they had to do was ask.

By 2014, voice search had become commonplace, with multiple brands — including Microsoft and Amazon — offering their own technologies. Here’s how its major pillars look today:


The Latest Generation of Personal Digital Assistants

With the 2014 debut of Amazon Echo, voice activation wasn’t just about searching anymore. It was about full-blown artificial intelligence that could integrate with our day-to-day lives. It was starting to converge with the Internet of Things — the technology that allowed things in the home, for example, to be controlled digitally and remotely — and continued to replace manual, human steps with intelligent machine operation. We were busier than ever, with some reporting 18-hour workdays and, therefore, diminishing time to get anything done outside of our employment.

Here was the latest solution, at least for those who could afford the technology. Users didn’t have to manually look things up, turn on the news, or write down to-do and shopping lists. They could ask a machine to do it with a command as simple as, “Alexa, order more dog food.”

Of course, competition would eventually enter the picture and Amazon would no longer stand alone in the personal assistant technology space. It made sense that Google — who had long since established itself as a leader in the productivity industry — would enter the market with Google Home, released in 2016, and offering much of the same convenience as the Echo.

Of course, neither one has the same exact capabilities as the other — yet. But let’s pause here, and reflect on how far we’ve come.

Where We Are Now…and Beyond

We started this journey in the 1700s with Benjamin Franklin’s to-do list. Now, here we are, over two centuries later, with intelligent machines making those lists and managing our lives for us.

Have a look at the total assets of some leaders in this space (as of the writing of this post, in USD):

Over time — hundreds of years, in fact — technology has made things more convenient for us. But as the above list shows, it’s also earned a lot of money for a lot of people. And those figures leave little doubt that, today, productivity is an industry, and a booming one at that.

How do you view productivity today, and what’s your approach to it? Let us know in the comments.

Productivity Guide

free productivity tips

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Community Discussion: Do You Use a Schedule?

Perhaps you’re using a schedule right now? We can’t be everywhere online 24/7 (and really, who would want to be?) but our work benefits from being available for the people wherever they are in the world.

I am a huge fan of scheduling, without it I wouldn’t have the work-life balance that I do.

I schedule not only my work days, my blog content and my social media, but often my non-work time too (Friday afternoon is Happy Hour and it must not be disturbed!). I actually feel like I have more flexibility and freedom when I schedule. I wouldn’t be caught dead without CoSchedule and other platforms’ scheduling functions!

You can read more about what I do and how I handle the ProBlogger content here: 3 Ways Scheduling Will Make You a Better Blogger, and there are more tips here: 5 Ways to Make Your Blogging Life Easier

You might also like to check out Darren’s super low-tech editorial schedule, a posting schedule that encourages engagement, and 9 ways you can create a usable blogging schedule.

And don’t forget – too much automation can actually be a bad thing: Could Marketing Automation Be Hurting Your Blog-Reader Relationships?

Do you schedule? Just your content or your hours too? What kinds of tools do you use? Have you tried scheduling and hated it?

The post Community Discussion: Do You Use a Schedule? appeared first on ProBlogger.


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A System for Easily Publishing Consistently Great Content – A Pamela Wilson Series

This five-part series is a guest contribution from Pamela Wilson of Big Brand System.

Content marketing works — you know that. It’s one big reason you read ProBlogger! You like the content here and you want to learn more about how to create it yourself.

It’s all well and good to talk about how to write content effectively, of course.

But at some point, you’ve got to actually do it. Regularly.

Content marketing works best when it’s done consistently over time.

One single piece of well-written content won’t turn your business around. It’s the act of creating and publishing useful content over time that creates business results. Prospects and customers begin to trust you when you show up and are helpful week after week. You become like a wise friend who’s always there to lend a hand.

Which, of course, can seem like an incredibly daunting task and an overwhelming commitment. But it doesn’t have to be.

In this post, I’m going to make the case for creating less content, but better content. And I’ll begin to share my system for publishing high-quality content consistently. It’s a system I’ve used for years, and it made content creation faster, easier, and more fun.

This is the first of a five post series! It’s has been customized for ProBlogger readers and is an excerpt from my new book, Master Content Marketing: A Simple Way to Cure the Blank Page Blues and Attract a Profitable Audience.

Why Creating Your Content Over Several Days is a Genius Move

Some people reading this post will be part of a team that creates content, and that team may include an editor. Lucky you.

Most of us, though, create our content without the benefit of input from an editor or other team members. For most of us, content creation is a solo act.

That’s how it is for me with my content on Big Brand System. I write it myself without any feedback from an editor. And early on, I discovered a way to create that content that allowed my “inner editor” to come to the forefront and improve the articles I was writing.

It all starts by spreading the content creation process out over several days. Doing this gives you a chance to:

  • Think about your content even when you’re not actively writing it. You’ll find yourself coming up with a new idea or a different angle when you’re working on something unrelated, or even when you’re doing something during your off time: watching a television show; washing dishes; taking a walk.
  • See your content with fresh eyes. Creative “blindness” happens when you’ve been staring at the same project for too long. It doesn’t allow you to see what a piece needs, or notice the errors you’ve made. Spreading out your content creation process allows you to develop “fresh eyes” again — eyes that can see mistakes. After you’ve stepped away and done something else, you’ll return to your article and notice what’s missing or what needs to be changed.
  • Create content in a stress-free manner. Looming deadlines can be incredibly stressful, and that stress doesn’t allow us to do our best work. By starting on the content creation process well in advance and doing it one small step at a time, you give yourself a stress-free environment in which to create. This will support your work and help your ideas to flourish.

The process I’ll outline here can be adapted to whatever publishing schedule you use. You may find it interesting to know that even though on Copyblogger we publish a new piece of content four to five days a week, no single author writes more than once a week.

So when I recommend one strong piece of content per week (as I will below), this advice can apply even to sites that publish more frequently than that.

Why You Should Focus on Creating Less Content — But Better Content

It’s true — there’s a lot of content on the web already. More is added each day. You may wonder how yours will ever get found and consumed.

How can you make your content stand out from the rest?

The answer is to focus on creating content that gets noticed because it’s written with the highest standards of quality.

There’s already plenty of badly-written, clumsy content out there.

But high-quality content that’s written thoughtfully and presented in a way that makes it easy to read and consume? It’s rare. Quality content stands out.

Great content — well-planned, masterfully written, easy-to-read content — always rises to the top.

High-quality content works, too. It gets read and acted on. It gets passed around and bookmarked. It gets reader comments and people actually remember it — sometimes for years to come.

If you are working alone and you’re creating several pieces of content each week, consider putting all that effort into creating one ultra-high-quality piece of content that’s published on the same day each week. The rest of the week can be spent promoting that piece of content and driving people to read it. And once your content is published, you can re-start the system and begin creating the high-quality content you’ll publish the next week.

Introducing the 4-Day Content Creation System

When I first started my Big Brand System website, I was running my marketing and design business full time, plus I had two children in high school who were still living at home, and I was keeping a household running. I didn’t have a lot of time to spare for content creation, and I certainly didn’t have a five-hour (or more) block free to use to create content every week.

At the same time, I knew that publishing content on a consistent basis was the most effective way to get both people and search engines to notice my site. It was how I’d build the audience I wanted to develop for my business.

So I made a commitment to publish one new piece of content once a week. I knew this was a sustainable schedule that I could stick to consistently. And I suspected that fresh content once a week would be enough.

It was. Over the years, my audience grew, slowly but surely. When I first drew back the curtains on my website, there weren’t many people out there watching. But that changed quickly as I began consistently publishing helpful, useful, easy-to-read content.

Because I didn’t have big chunks of time available to write content, I developed a system that entailed spreading the content creation process over a period of days rather than creating content from start to finish in one sitting.

It turns out, this adaptive behavior was a highly efficient way to create quality content week after week.

In this series, I’m going to present my system for creating content over a period of four days:

Day 1: Build Your Article Backbone.

Day 2: Fill in the Details.

Day 3: Polish and Prepare to Publish.

Day 4: Publish, Promote, and Propagate.

Out of sheer necessity, I developed my strange system for getting content created.

And, as often happens when inventions are born from necessity, I hit on something that worked even better than sitting down and trying to write an epic piece of content in one single session.

In May 2012, a little over two years after I started my online business, I wrote about my weird little content creation system in what has turned into one of the more popular posts on Copyblogger: A Simple Plan for Writing One Powerful Piece of Online Content per Week.

The positive response that post received is one of the reasons I wrote my book, Master Content Marketing. It gave me the confidence to think that maybe I could actually teach people how to write content — even though I had just learned myself.

I’m going to share it with you here with some additional details that will help you put it into practice. It all starts with deciding which day you want to publish, and working backward from there.

What Day Should You Publish Your Weekly Post?

This system starts with finding a consistent day every week when you’ll publish your content. A few considerations for choosing your publishing day:

Think about a convenient day for your reader, not for you. It’s tempting to say, “I want to publish on ___day, because that day works best with my schedule. But it’s not about you, is it? You’re publishing content because you want to reach an audience. Think about what will work best for them, and work your schedule around that. Read on for more about this.

If your content is time-sensitive, publish it on the day it will be most useful. Let’s say your website features information about the latest happenings for antiques lovers in your region. You talk about sales, events, workshops, and new stores that have opened up in your area. You know that your readers do most of their antiquing on the weekend. When are they making their weekend plans? Probably on Thursday — or Friday morning at the latest.

Publish your content on the day it’s most likely to be useful to your readers. Think about how they’ll apply the information you’re sharing and when during the week they most need it.

Look for a traffic pattern in your site analytics. If your publishing schedule has been willy-nilly or non-existent, take a look at your site analytics. Is there a consistent spike in visits to your site on a specific day of the week? If so, make the most of existing traffic patterns by publishing a new piece of content that day.

In the end, you may find that none of the guidance above helps you choose a publishing day. In that case, it’s time to make an educated guess. Think about your audience first, and choose a day you expect will work for them. Plan to review your traffic after a few months to see if it spikes on the day you publish (that’s a good sign). You can even do a short audience survey to ask your readers what day they prefer to see new content from you and then look for a pattern in their answers.

With your publishing day chosen, work backward three business days. If you’re publishing on Friday, you’ll start your four-day process on Tuesday. If you’re publishing on Tuesday, you’ll start your four-day process on Thursday of the week before (take the weekend off!).

In the rest of this series, we’ll talk about what to do on each of your three publishing days. For now, choose the day you want to publish. In the next article, we’ll talk about what to do on Day 1.

Pamela Wilson is a 30-year marketing veteran and is the author of Master Content Marketing: A Simple Strategy to Cure the Blank Page Blues and Attract a Profitable Audience. Find more from Pamela at Big Brand System.

*Dislosure: This post contains affiliate links.

The post A System for Easily Publishing Consistently Great Content – A Pamela Wilson Series appeared first on ProBlogger.


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#SproutChat Recap: Company Culture Content

More and more brands are incorporating company culture into their social strategies. This is a great tactic for humanizing your brand while simultaneously making your employees feel valued. However, it can be challenging for social media marketers to document multiple team perspectives to provide a wholistic story.

This week at #SproutChat, we discussed incorporating company culture in a business’ social content strategy. Our community weighed in on everything from getting coworkers to submit content to tagging and expectations for employee advocacy.

Humanize Your Brand

Content focused on company culture isn’t going to help you reach your sales goals. But highlighting the exceptional parts of your work environment will only attract better talent and help fuel your company’s long term success.

Ensure Consistent Employee UGC

As your organization’s social media manager, you should be gathering content from company events and broader initiatives. However, an easier way to ensure variety is to ask for user-generated-content from your own employees. Ensure consistent content by setting up a protocol that doesn’t include too many specifications or barriers to participation.

Always Ask Permission

Always get consent from employees if you’re going to tag their personal social profiles. Employees should have their privacy respected, even at company functions. An alternate route is to forego tagging and just use first names.

Employees Should Opt-In to Advocacy

Fostering a culture of employee advocacy is a fantastic way to showcase company culture. One of the biggest benefits of an advocacy program is organic exposure via social. That being said, keep the initial efforts of your program optional and lighthearted. If employees are required to say great things about their employer, there’s no doubt the tone of those messages will quickly turn sour.

Take Note

You don’t need to be a Fortune 500 Company to curate and publish great company content. Take note from these SMB companies that understand the value in incorporating company culture into their social strategies.

Happy Motivation Monday from the Risas Dental & Braces team! Let's make it a great week!

A photo posted by Risas Dental & Braces (@risasdental) on May 16, 2016 at 11:09am PDT

At Risas Dental, the team huddles before treating patients.

Goodmanson Construction showcases their service, but also their employees in a year-end wrap up video.

Join us next week on Wednesday, February 1 at 2 p.m. CST  to discuss managing social media on the go. Until then, discuss industry topics with your peers in our community on Facebook.

This post #SproutChat Recap: Company Culture Content originally appeared on Sprout Social.

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