When you meet someone for the first time IRL, there are certain norms that accompany the “getting to know you” phase. While it might not be as grand as a Broadway musical number, it typically includes an introduction and a conversation where you share information about yourself.
And meeting new subscribers who join your email list should be no different; sending a welcome email to those who sign up to your email list gives you a chance to introduce yourself and build trust with your subscribers.
Last Friday, Olivia and I hosted a Google Hangout version of Quick Tips to discuss what it takes to craft an engaging welcome message. In case you missed it or simply want to watch it again, check out the recording below:
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The post Quick Tips Video: Engaging Subscribers with a Welcome Email appeared first on Email Marketing Tips.Reblogged 1 year ago from blog.aweber.com