Ten years ago when Katie Leimkeuhler was graduating from college, there was no such thing as a social media strategist position. Fast forward to the present day and this journalist turned social media maven makes a living helping businesses grow through social media management.
Katie’s sharing her social media expertise as the new guest instructor of our online learning course Social Media Video Strategy.
Name: Katie Leimkuehler
Company: Leimkuehler Media
Title: CEO / Social Media Strategist & Trainer
Company: University of Denver
Years with Company: 3
Hometown/where are you from? Cleveland, Ohio
Present hometown/where do you live and work? Cleveland, Ohio
College: Miami University of Ohio
Major: Journalism and Creative Writing
College: Roosevelt University
Major: MFA in Fiction Writing
My first job was as a journalist at The Chicago Tribune. I was a writer and reporter for local suburban news. I heard about the job through a family friend.
I train [and] coach people on how to use social media to grow their brand and business. I also help companies develop their social media strategies through analyzing their industry and goals, and finally, implementing it through social media management.
Almost every job I’ve had didn’t even exist when I was in college, so it’s definitely a surprise to me where I’ve ended up, but it’s better than I could have imagined. I love creating my own path as an entrepreneur, and I love helping people achieve their marketing goals. Nothing gives me more joy in life than helping other people promote their passions.
As a journalist, I used Twitter to get story leads—it was my first real taste of social media from a business perspective—and I was hooked. After that, I learned everything I could about the field, and now I get to teach people how to build their brands online, which is very rewarding.
I absolutely love helping people solve problems. I love coaching people on social media and empowering them to do it themselves.
I am constantly reading new blog posts and podcasts on a regular basis; especially since everything in the social media field changes so quickly, it’s important to know what is changing. I also follow a lot of top influencers on Twitter to make sure I’m on top of what’s happening and [I] opt-in for Google alerts as well.
I’m always working on developing my speaking skills, so when I’m giving presentations and trainings I can have the highest impact possible.
That you can post on Facebook once in a while and call it a day. Most people think just posting something on social media will get results. They forget about the “social” part—engaging with other people. If you don’t interact with your fans or followers, they probably won’t be around for very long.
Teach yourself. That’s what I did. Take courses and classes on your own, attend events, masterminds and meet people doing what you want to do. There is no quicker way to get to where you want to go than by asking ten individuals who have the job you want how they got there.
There is also no guidebook for this industry since it’s still evolving, but that also means there is the opportunity to be creative and find your way in—maybe through a door you haven’t even looked at yet.
I chose to become an instructor because I believe in empowering other people to solve their own problems with the right tools. Creating videos on social media can really help people leverage their brand and create a solid online presence.
Come in with ideas, but have an open mind on the types of video marketing approaches you can take and get creative.
I am reading The One Thing, which is fantastic. It’s all about focusing on getting the things done that matter most.
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