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What is GS1 SmartSearch Schema markup and why should e-commerce sites use it?

Contributor Tony Edward explains the new, more advanced schema markup for products called GS1 SmartSearch and how it helps listings gain visibility in the search results.

The post What is GS1 SmartSearch Schema markup and why should e-commerce sites use it? appeared first on Search Engine Land.

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Reblogged 1 hour ago from feeds.searchengineland.com

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