Back to Top

Why martech data should drive ad tech

Customer data, the engine that drives your ad campaigns, is often divorced from the ad tech stack. Columnist Chuck Moran discusses how integrating martech and ad tech stacks can enhance programs, optimize delivery and maximize ROI on media spend.

Please visit Marketing Land for the full article.

Reblogged 7 months ago from feeds.marketingland.com

Comments

Write a comment

*