Back to Top

Experience a Race as the World’s Fastest Blind Sprinter

LONDON–When first viewing the new ad for the International Paralympic Committee, you might think your Wi-Fi is playing up or that the video hasn’t fully buffered. That’s because for the first 17 seconds of the 48 second spot, the screen is almost entirely black. But the darkness is deliberate and soon gives way to inspiring…

Reblogged 6 months ago from www.adweek.com

Comments

Write a comment

*

This site uses Akismet to reduce spam. Learn how your comment data is processed.