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7 Video metrics you need to know to measure success

If you’re looking to ramp up your video marketing strategy, it’s important to know how to measure its performance. And that all starts with knowing the right video metrics to track.

Some metrics don’t actually affect your bottom line, and the most important key performance indicators (KPIs) can vary from video to video. So in this article, we’re going to walk you through some of the most important video content KPIs as well as when to track them and what they mean for your video marketing’s overall success.

Ready to dive in?

What are video content KPIs and why is it important to measure them?

KPIs, or key performance indicators, are quantifiable measurements of performance.

Many types of marketing strategies have their own KPIs that need to be monitored and tracked to see if the strategy is succeeding or needs to be adjusted. You can’t simply launch a new strategy or campaign then just let it live its life. Every campaign needs testing, tracking and adapting to meet its full potential, and that’s where your KPIs come in.

When you select the most important KPIs for your content or marketing campaign or strategy, you’re able to hone in on exactly what needs to be adjusted in order to improve performance.

In video marketing, you’ll be monitoring things like the number of views, watch time, comments, clicks, and more. The specific KPIs will depend on the type of video you’re creating and where it falls in your marketing funnel.

Let’s learn more about what each video metric and KPI means.

Top 7 video metrics to measure

Whether you’re launching a new video campaign or you’re publishing a new video to your YouTube channel, there are certain KPIs that you should monitor in order to measure your video’s overall success.

We’ll walk you through each of the top seven video metrics to keep an eye on and what they mean.

1. View count

Your view count is the total number of people who have viewed your video. It’s important to keep in mind that these are measured differently across different platforms.

Here’s how the major platforms measure a view:

  • YouTube: Someone intentionally watches your video for 30 seconds
  • Facebook: Someone views your video for 3 seconds (same for Live videos)
  • Instagram: Video views count after 3 seconds; Live video views count the second someone joins the broadcast
  • Twitter: Someone watches your video for 2 seconds with at least 50% of the video player on their screen
  • LinkedIn: They have the same policy as Twitter: 2 seconds with at least half the video in view
  • TikTok: A video view counts as soon as your video starts playing in someone’s feed

View count can be considered more of a vanity metric, as the number of views don’t really affect your bottom line if no other action is taken. However, this still shows us that we need to make those first 3-30 seconds hyper-engaging in order to reel a viewer in.

For example, in the Sprout Social YouTube Videos Report, views is the first video metric measured, followed by estimated minutes watched, view duration and engagement. If you have Premium Analytics, you can sort the YouTube Video Reports, as well as the Post Performance Report, by specific metrics available in the reports.

Screenshot of Sprout Social's YouTube Videos Reports showing video views and engagement.

2. Engagement

Just like you measure on every other platform, your video engagement includes the comments and likes that your video content generates.

It’s a good idea to see how many people are actually taking action on your video, but more than that, you want to pay attention to the types of comments you’re getting.

Taking feedback into consideration can help improve your next campaign, or at the very least, give you some understanding on what your audience would be looking for from you.

3. Play rate

Your play rate is going to be a must-measure metric for landing pages with embedded videos. This KPI tells you how many people actually clicked play to start watching your video. This is a lot different from scrolling down a feed with auto-play on. This metric requires action.

You calculate play rate by dividing the number of people who clicked play by the total number of visitors who access the video landing page.

There are a few things you can do to increase your overall play rate. Consider:

  • Designing an attention-grabbing thumbnail
  • Including a human face in your thumbnail
  • Testing the location of the video on your landing page

4. Watch time

Watch time is the total amount of time that people have watched your video. It’s added cumulatively and also includes replays.

This KPI helps you understand if your video content is resonating with your audience. A longer watch time means people are enjoying the video, while a shorter one means you may have missed the mark.

You can find your average watch time by dividing the total watch time of your video by the total number of video plays, including replays.

5. Social shares

One of your main goals for video content should be social shares. This widens your audience exponentially, increasing brand awareness and potentially bringing in new leads.

Keep in mind that you’re going to generate more social shares on videos at the top of your marketing funnel than you will on videos at the bottom. Don’t be disheartened when you see this discrepancy. If you’re aiming for social shares and brand awareness, you’ll want to create more cheeky, entertaining or educational video content.

6. Clicks and click-through rates

If you’re running a video ad campaign with a call-to-action button, the number of clicks and click-through rate are going to be one of the main KPIs that you need to measure.

The goal with campaigns like these is to get as many people as possible to click from your video to your landing page to learn more about your business, product or service.

Test various CTAs to see which works best and make sure your video content is enticing enough to get people clicking.

You can measure your click-through rate by dividing the number of clicks that your ad receives by the number of times your ad is seen.

7. Conversions

The last major KPI you need to keep an eye on is conversions. In a video ad, conversions measure how well your video persuaded viewers to convert into a lead or a customer.

It’s easiest to measure this when you’re running actual video ad campaigns, but when it comes to measuring conversions based on your educational videos or organic video content, it gets a bit stickier. At this point, you have to rely on tracking and UTM tags to see where your clicks and conversions are coming from.

However, measuring conversions should be a part of every marketing strategy your team deploys. When time and resources are being spent on a campaign, it’s important to measure how it affects the bottom line, and whether it was profitable or not.

How to improve your video metrics

When launching a new video campaign or video content, we always have the highest hopes. But it’s easy to get disappointed when those numbers aren’t as exciting as we’d hoped.

It’s important to know strategies on how to really ramp up your performance metrics and ensure a successful campaign.

Here are a few tips to improve your video content so you’re happy with what you see when you open up those analytics.

  • Design eye-catching video thumbnails: Thumbnails are a viewer’s first impression of your video before they decide to watch it or not. Make sure it’s bright and pops off the screen. This is especially important on a video host like YouTube, when viewers are met with a list of competing videos. You want to make sure yours stands out.
  • Write compelling copy: Your video is the main event, but your accompanying copy also needs to do some heavy lifting. While your video draws people in, make sure your copy is compelling enough to get them to take further action.
  • Add captions to your video: Not everyone will be scrolling through their social media feeds at a time when they can listen to the audio, so captions are a must. This is also helpful for accessibility and ensuring that anyone can watch and enjoy your video content.
  • A/B test important video campaigns: Don’t rely on a one-and-done marketing strategy. A/B test everything. Find out what resonates best with your audience so you can replicate that in your future campaigns for even better results.
  • Share videos in optimal sizes: Social media platforms have different specs for photos, videos, GIFs, you name it. Make sure you adjust your video content so you’re sharing the best size for each platform.

Start measuring your video metrics

Ready to start measuring your video campaigns now that you know the right KPIs to look for? Now that you know how to calculate some important metrics and how to improve your video content, you should nail that next campaign. If you’re interested in learning even more about measuring video performance, grab our social media video metrics cheat sheet.

The post 7 Video metrics you need to know to measure success appeared first on Sprout Social.

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Season’s greetings: Retailers can expect 18% more social messages during the holidays

With limitations and safety precautions in place that affect where we go, who we see and what we do in person, the digital transformation of retail has accelerated in a way race car drivers would envy.

In 2020, overall US online spending increased 32% year over year, and social commerce boomed, with sales rising nearly 39%. Powered by ecommerce, 2020 holiday retail sales were bright, growing over 8% compared to 2019.

During the upcoming 2021 holiday season, experts predict that retailers can expect a 7% increase in sales and some consumers will warm up to in-person shopping again—but other challenges remain. Global supply chain restraints, labor shortages and lopsided product supply and demand will draw out the shopping season. To keep the holiday spirit alive, retailers need a festive, foolproof social media strategy to deliver the best customer experience.

Just like any die-hard holiday enthusiast out there, marketers should begin planning long before the busy season. Sprout Social’s data science team analyzed more than 340 million messages across Twitter, Facebook and Instagram to find out how retailers fared through the previous holiday shopping season and what brands can expect for 2021.

A look back at social trends from the 2020 holiday season

Compared to an average of 2,706 messages received per month by retailers from January through October 2020, retailers received an average of 3,202 messages per month in November through December 2020. This represents an 18% increase in average messages received per month during the 2020 holiday season compared to the rest of the year.

[Chart] Average social messages retailers received per month in 2020

The sheer volume of social messages received during November and December is a good reminder for retailers of all sizes to remain present and active on all of their social platforms but pay close attention to Instagram.

There was a strong consumer shift to Instagram during the 2020 holiday season—retailers experienced a 44% spike in average messages received compared to non-holiday months.

As businesses prepare their teams for the surge in messages received, they also need to have a plan for maintaining rapid social responsiveness and a consistent publishing cadence. In November and December, retailers sent 24% more outgoing Instagram messages and 32% more Twitter messages per month compared to the non-holiday months. Retailers’ outbound organic messages on Facebook dropped slightly during holiday months, most likely due to shifting focus on paid ads for seasonal promotions.

Gearing up for the projected 2021 holiday season

The 2020 holiday season posted strong numbers, and in 2021 experts predict total holiday retail sales will reach up to $1.3 trillion. Looking closer at ecommerce, online holiday sales are forecasted to grow by 11-15%, which underscores the importance of giving shoppers a superior omnichannel experience.

Given that we’re in a similar position—still in a pandemic and seeing strong preferences for digital shopping—we predict consumers will flock to social again this year.

To no one’s surprise, retailers can expect an influx of messages during the 2021 holiday season—so get your social (and social customer care) teams ready now. Sprout Social’s data science team projects retailers can expect on average 18% more social messages per month this holiday season compared to the non-holiday months in 2021.

Average social messages retailers received per month (Year over year comparison)

Growth expected across retailers of all sizes for holiday 2021

Breaking down the numbers by business size reveals a projected increase in messages received for all retailers this holiday shopping season.

Small business retailers expected to receive 15% more social messages during the 2021 holiday months. Mid market retailers expected to receive 12% more social messages during the 2021 holiday months. Enterprise retailers expected to receive 23% more social messages during the 2021 holiday months.

Regardless of size, every retailer can take advantage of the increased visibility this holiday by leveling up their social strategy.

In addition to using social to amplify your brand story and appeal to consumers seeking to support local businesses, small businesses should focus on driving one-to-one engagement with customers. Whether that’s through timely customer support, responding to comments or sending promo codes to their DMs, interacting with customers can help small businesses cultivate loyalty and encourage repeat purchases.

In the mid-market segment, social marketers can deepen their connection with customers by creating educational, entertaining and inspirational content around the holidays. To stand out from the crowd, consider collaborating with influencers and creators to fuel creative social campaigns that let your products shine.

Enterprise businesses, especially those dependent on global supply chains, need to provide proactive customer care during the holiday shopping season. Plan content that answers FAQs, listen to conversations around your brand and keep lines of communication open between social and the rest of the business.

As your business grows and matures, make sure your social team is prepared to handle the increased volume of messages by following social customer care best practices. Some businesses may even consider reassigning a few customer service reps to help manage inquiries from social media—or at least have a system in place for social media marketers to redirect messages to the experts.

Once everyone’s gifts are unwrapped and returns season begins, retailers can use social listening to learn from their holiday experience and apply those insights towards their 2022 social strategy. With listening, retailers can glean information that can inform product development and even improve the customer experience year-round.

Growth expected across all social channels, especially Instagram

Retailers should expect to see a spike in messages received across all platforms during the holidays, but Instagram is expected to see the greatest end-of-year spike. Matching last year’s trend, retailers can expect 44% more messages on Instagram.

Average Instagram messages received by retailers during the 2021 holiday months is projected to increase by 44%

However, this doesn’t mean retailers can afford to ignore their other social platforms. Beyond Instagram, businesses should expect to see a 14% increase in average Twitter messages and a 4% increase in average Facebook messages received over the 2021 holiday season.

To maximize your reach and drive engagement during the holidays, social marketers should consider a combination of paid and organic social strategies. Paid ads on Facebook, for example, give retailers the ability to build custom audiences and target consumers who have previously interacted with your business in the past. Retailers can also run an Instagram Stories campaign to promote specific offers or tease special announcements, two creative ways for businesses to keep customers glued to a brand’s social feed.

As retailers gear up for the 2021 holiday season, it’s important to lead with the consumer and tailor campaigns around where your audiences spend most of their time online.

Social commerce continues to command attention

Social commerce sales are expected to increase by more than 35% in 2021. Retailers that want to remain competitive and profitable can’t afford to ignore social and it’s incredible value during the holiday season.

According to Salesforce, social referrals to ecommerce sites will increase by 30% during the holidays this year. On Instagram alone, link clicks increased by 5% in November and December 2020, but looking closer, consumer electronics retailers received a 17% increase in IG link clicks during the holiday months—the most of all retail categories. Between deals on doorbuster days and a greater need for home entertainment, work-from-home tools and remote learning, it’s understandable that electronics were a category leader last year.

Instagram link clicks rose 5% during the 2020 holiday months vs. non-holiday

Since 2020, Instagram has doubled down on its social commerce offerings. Instagram “Drops” give brands in all retail categories an opportunity to unveil curated holiday catalogs and exclusive shoppable content. The platform also phased out the swipe up feature for links in Stories and introduced clickable link buttons, which may increase opportunities to attribute holiday revenue to social.

There’s also a new kid on the social commerce block: TikTok. According to the platform, TikTok users are 1.7x more likely to purchase products discovered through the app. As TikTok expands its own social commerce options and the creator economy continues to boom, the 2021 holiday season is a great time to get in on the action.

‘Tis the season to bring your social “A” game

Social is not only a place for brands to get in the holiday spirit, but also to drive holiday sales. Make sure to add UTMs and tracking tags to all holiday social content so you can show the direct impact on your business.

Beyond sales, how marketers approach social engagement and customer care across various platforms is crucial. The holidays are stressful, and providing shoppers with the best experience possible goes a long way in building customer loyalty and affinity that lasts beyond the holiday season.

Brands need a customer care plan in place that gives social teams the support they need to avoid burnout during the busy season.

Social marketers are most likely managing the brunt of the inbound social messages—so equip them with tools, resources, additional team members and clear workflows to scale smoothly. Not only will this keep your social team in good spirits, but customers will also appreciate more personalized care and quicker response times.

Don’t lose sight of providing social customer care after the holiday season. Download this checklist to provide exceptional customer service on Instagram all year round.

About the data

All referenced data on social messages received and projected is based on 23,598 public social profiles (12,771 Facebook; 5,045 Twitter; 5,782 Instagram) of active accounts between January 1, 2020 and September 30, 2021. More than 340 million messages sent and received during that time were analyzed for the purposes of this report. The 2021 holiday message volume was estimated via segmented year-over-year and year-to-date ratio projections.

The messages analyzed included Facebook posts and Tweets directed to a brand via tagging or @message, posts and business reviews on public Facebook pages, comments on brand-created Facebook and Instagram content, and retweets with comments.

For questions about the data, please contact [email protected]

The post Season’s greetings: Retailers can expect 18% more social messages during the holidays appeared first on Sprout Social.

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Tips to Add Originality to your Blog

The post Tips to Add Originality to your Blog appeared first on ProBlogger.

Tips to Add Originality to your Blog

Photo by Mohamed Nohassi on Unsplash

Recently, we’ve been looking at a variety of ways that bloggers let their blogs degenerate. Today I want to talk about something that has the potential to kill a blog very quickly – the lack of original content or ideas.

This is a mistake that many bloggers fall into to numerous degrees. At one extreme we see bloggers simply scraping and republishing the feeds of others and slapping ads on them (splogs) – however there are a lot more subtle ways of falling into this trap that are easy to fall into.

I chatted to one blogger recently who told me that he’d just realized that without knowing it his blog had become of devoid of originality. Here’s a paragraph from an email that he wrote me (shared with permission but with a request of anonymity – edited slightly to keep the blog and niche not identifiable):

“My blog used to contain daily posts of me sharing my ideas about my niche. I would research topics and the news and their share my own views on the developments happening. But slowly over time I let things slip. It started slowly with me writing a few posts taking quotes from others in my niche and then adding a few thoughts of my own. These posts were actually good and I don’t regret them – but after a while I got lazy and began to add less of my own thoughts and more and more of the thoughts of others. Now I look at my blog and on any given week my readers are lucky to hear any of my own views on our niche. They might as well simply subscribe to the 10 blogs that I quote, they’d get as much value if they did.”

Wow, what an honest and powerful self critique. This blogger has gone on to reinvent their blog. While they still point readers to what others are writing in their niche they do it in a sidebar section on the blog and have started writing 2-3 original opinion pieces on their industry per week as the main focus of their blog.


The problem with having no originality on a blog is a little tricky because I know how many bloggers fall into the ‘trap’ of simply reposting the ideas of others on their blogs. To complicate things further, different types of blogs can get away with it more than others (for example some of the biggest blogs going around like Engadget and Gizmodo are largely reporting stories that break elsewhere).

However – in general, if you want people to find your blog and keep coming back to it for more you need to have something unique and original on your blog in terms of content. This is particularly true for new blogs (perhaps some of the big ones get away with it because they were early to their niches) who face hundreds and even thousands of competitors in many niches.

If you don’t have something unique to say then it’s unlikely that people will choose your blog to use as their source of information on your topic.


As with all of the ‘solutions’ to the problems that we’re tackling this week – today’s is pretty obvious, but somewhat difficult to actually do. The solution is to strive to produce unique and original content for your blog. This ‘uniqueness’ can happen in a number of ways including:

The topics you cover

Finding new and interesting aspects of your niche or industry that others are not covering can set you apart from the rest.

The stance you take

One way of being unique on a story that everyone is covering is to take a different stance/opinion on it.

The voice that you write in

Lastly it’s sometimes good to actually write the post in a different style or voice. For example if everyone else is looking at a story from a serious analytical angle – write about it in a humorous way. If everyone is taking one side of an argument play devils advocate and explore the flip side of the coin.

Tips for Bloggers Attempting to Add Originality to their Blog:

In a previous post titled ‘how to add to blogging conversations‘ I give the following 11 pointers on how to add value to conversations that are happening in the blogosphere without simply replicating what everyone else is saying (I’ve included just the headings of each point below – check out the post for more details on each one):

  1. what did they say well?
  2. what did they miss?
  3. answer questions
  4. what are others saying?
  5. how does it apply to you?
  6. look forward
  7. look backward
  8. extend ideas
  9. take the ‘opposite’ tac
  10. ask what if?
  11. play devil’s advocate

Another quick tip on adding originality to your blog – share an opinion. Blogs that go beyond pointing out breaking news and that share opinions on their topic tend to generate discussion, get the attention of other bloggers and build readership. People want to know what you think and feel about your topic – so tell them.

Further Reading


This post was first published on June 26, 2008 and updated October 21, 2021

The post Tips to Add Originality to your Blog appeared first on ProBlogger.


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Finally (finally!) Instagram lets you post videos and photos from desktop

At long last, it’s happening.

Instagram is finally going to let you post photos and videos under one minute in length using the app’s desktop version, the company announced Tuesday.

Users have been requesting this feature for a while now, and in July, a Facebook spokesperson confirmed that they were testing the abilities of IG desktop. The desktop web feed creation will be launched globally Oct. 21.

Previously, the desktop version of Instagram allowed people to scroll through their feeds, check DMs, and reply to them. Other than that, the web browser didn’t provide many other functions.

Along with the desktop feed creation, Instagram is rolling out a wealth of new features to the app. Last week, we reported that Instagram will now let creators test and practice their Live content.

Also announced Tuesday, Instagram is expanding on collaboration features (co-authoring posts will now be possible), new fundraiser prompts, and additional lyric options for reels. The latter will let Instagrammers turn reels into a more immersive performance with dynamic lyrics, with special effects and 3D fonts — yes, getting more like TikTok by the day.

The desktop feature will likely be the most welcome feature, though. Creating will be that much easier.

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All your burning questions about the oracle pug Noodle and Bones Day, answered

Welcome to Small Talk, a series where we catch up with the internet’s favorite Extremely Online individuals offline.

Overnight Noodle, Jonathan Graziano’s 13-year-old pug, has become the internet’s oracle.

Most mornings Graziano makes a TikTok on his account @jongraz where he plays the game “no bones” with Noodle. Graziano checks if it is a bones day by setting Noodle in a sitting position. If Noodle can hold himself up, it’s a bones day. If Noodle succumbs to gravity and collapses into his pillow, it’s a no bones day.

Bones days and no bones days have become a sign of what the day will bring. Bones days are a good omen, while no bones days give you permission to relax.


I think we all saw this one coming 🦴🔮 ##nobones ##bones ##pug ##noodletok

♬ original sound – Jonathan

In order to understand the ins and outs of Noodle, bones days, and no bones days we got Graziano on the phone to ask all your burning questions.

Mashable: When did you start checking if it was a bones day or no bones day?

Jonathan Graziano: That’s just like a little thing that we’ve done ever since I adopted Noodle.

I adopted him when he was seven and a half years old. And we learned very quickly that any time of day, but especially in the mornings, if he doesn’t want to get up he won’t. He will literally surrender himself to dead weight and the gravity.

I think Noodle has a superpower and I think it is to manipulate his density at will. We call it “no bones,” but he really just like won’t put any effort into getting up and that’s my clue to just leave him alone.

He will literally surrender himself to dead weight and the gravity.

We’ve been doing this for six years and I’ve been sharing it on Instagram every now and then. It’s always so fun because people can relate to it. It’s a thing a lot of dogs do in different capacities to communicate with us that they’re just not doing it today and I think it’s really struck a chord with people because, like, who’s got it in them? Who can even anymore?

When you lift Noodle up to check if is a bones day, do you have a feeling before of it will be a bones day or a no bones day?

Honestly, there are some days where I feel like I have a good idea, but I have to say on those days I am mostly wrong.

Usually in the mornings I can tell based on the way that he’ll interact with me when I’m trying to initially scoop him up and give him some belly rubs. Sometimes I will feel him try to chime in and be like, “no I can do it,” but even on those days sometimes I’m wrong. And then the days where I think he’s going to be total mush he’s like, “No man, I’ve got this.” So he’s constantly keeping me on my toes.

Where did the idea of bones days and no bones days come from?

One of my best girlfriends from college, whenever she didn’t want to do something and her boyfriend was around she would just go home and flop on the couch. And she’d say she had no bones. Then it would be on her boyfriend to either leave her there or to to pick her up and get her out the door. And it was this really funny thing that she did and it just kind of caught on with some of our friends. We’d be like “Oh my god, I hope Nikki has bones, I hope we see her tonight.”

Years, years, years later I adopted Noodle and he just did the thing. Usually he would just be lying down on the couch or something and I’d sit him up. My intention is always just to put him in a seated position and be like, “OK, dude, you’ve got this.” A lot of times he’s like, “Joke’s on you I don’t,” and just flops back on his pillow. He just goes right back to sleep. And I have to check in on him in another hour.

How did you create the associations of a bones day and a no bones day?

I didn’t. I had absolutely nothing to do with that.

So I had the idea of bones days and no bones days, but then I started posting videos in TikTok and they started getting a lot of traction and becoming something a lot bigger. I swear to god people just started commenting saying like “Oh my god it is a bones day I am going to have a great day today,” or to the no bones day, “Oh my gosh I really needed a bones day, I can’t get married on a no bones day.” People started commenting that this was more accurate than their horoscope and than their local weatherman. Literally the internet made this a thing. The internet decided that this pug was the oracle.

Literally the internet made this a thing. The internet decided that this pug was the oracle.

I’ve always been scared of this dog in reverence, like you see so much further than I do. But now people are literally referring to him as the Oracle, so we can all agree that Noodlehead has surpassed me in every way.

Why do you think people have latched on to the idea?

I think something about this was necessary with the amount of people who are responding and the amount of positivity surrounding this. I can speak for myself, almost every day I’m like I’m hanging on by a thread. Why am I getting out of bed in the morning? So, to have this sweet little pug helps people a lot.

I can’t tell how many times I’ll a wake up to a glass of water at four in morning and I’ll check Twitter and I’ll be like, oh I ruined my day before it even started. So then for people to wake up and to check and see whether this pug has bones or not, it’s very silly, but it seems to tap into a real need for people nowadays.

I love what it’s become. People have been so nice and they’ve been so kind and they’ve really picked up on this message of how incredible senior dogs are. And how they’re older and you know you might not be going on walks around the block anymore, but let me tell you when we when we go on a walk and we make it to the fifth house down that is a celebration. That is a great day. There’s so much love and joy in taking care of an old dog and especially when it’s stubborn and silly as Noodle and I just hope that people become a little more open to to adopting older dogs after seeing some of these videos.

Is it overwhelming to see those messages of people saying for example that they can’t get married on a no bones day?

Yes, I’m not gonna lie to you. l feel a lot of pressure, because it really has turned into something that I was not expecting. I had 100,000 followers on TikTok on Oct. 2. It is Oct. 19 I’m about to hit 2.2 million.

I think TikTok is a fabulous place. I think everyone on TikTok is a genius and it’s been emotional. I love the response and I love getting messages from people like, “Every morning my third grade class gets together and we watch these videos.”

This woman yesterday, there is no way to prove it, but I’m assuming she’s not lying because of all the content she’s posted. But she posted a video saying she took her son to the drugstore to get gummy worms. She was thinking of buying a lottery ticket and wasn’t going to, but it was a bones day, so she bought one and she won $500,000. The fact that she did that because of this silly little thing, it’s literally life changing.

In that same vein there has been a lot of people messaging me saying they really need a bones day because like their son is graduating, which I love. But it is also important to me that people understand that Noodle just does what he does. In a way, everyday is a bones day.

Are there any days when it’s Noodle is having a bones day, but it is a no bones day for you?

Oh, yeah. I mean I live on the fifth floor of my apartment building and every single I carry Noodle up and down the stairs. So by the end of every day, it’s a no bones day for me.

What I love about having a dog and an older dog as stubborn as Noodle is that no matter what is going on in my life, he goes on a walk, he gets breakfast, and his routine doesn’t change. That’s something that keeps me very grounded.

There are a lot of days where Noodle is just like totally calling the shots and I have to surrender myself to it.

Do you think that Noodle knows he’s famous?

No, I don’t think he has any idea. But I think he knows that he deserves attention. But I don’t think it’s any idea that he’s famous.

Actually, he might know after these past couple of weeks.

Have you been getting stopped a lot?

Recently, I haven’t been able to take him down the street without at least two or three people coming up to me. It’s such a thrill to get to share this silly, little dog with people. Noodle is the joy of my life and to get to share with people is amazing. He’s friendly. He screams at people when he wants them to say hi.

OK, one final question, my coworkers in Australia wanted to know how the timezones work for bones and no bones days, is it retroactive?

This is what I’m thinking because there will be days where I am just unable to post videos. What I am thinking of doing and trying to establish that if you’ve seen a bones video on your FYP, that’s the one that you roll with for the day. If you’re unsure of whether or not it’s a bones or no bones go to my page and it’s the most recent video whatever that one is is what you go with.

I’m almost thinking instead of days we make them mirco eras. Like you’re in a bones micro era, so for for the next three days it’s all bones. Just to make it a little longer.

For the people in Australia if you get a bones video on your For You Page, go with that regardless of the date because that’s when the cosmic tip doctors gave it to you. If you don’t get one, go to my page and whichever the most recent one is, that is the one you roll with.

Any final thoughts?

It is insanity to me. A friend of mine sent me an article from a newscast in Sweden about Noodle. I am honestly just like you, I have the account, but I’m also just kind of sitting here staring just going what the shit is going on.

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Facebook to change its name next week, report says

Facebook, the social media company that’s been a massive part of our lives for the last decade or so, might not be called Facebook anymore. The change may happen as soon as next week.

The news comes from The Verge, which quotes a source with direct knowledge of the matter. According to the report, CEO Mark Zuckerberg will talk about the name change at Facebook’s Connect conference, scheduled for Oct. 28, but the announcement could happen sooner than that.

There are very few details about what the new name may be, or whether it’s going to be a complete rebrand of Facebook, the service, or perhaps a rebranding of the company while the product stays the same (think Google’s Alphabet moment). According to the report, the name change is secret to all but few employees, and it could have something to do with Facebook’s recent focus on the metaverse and the company’s VR service, Horizon.

Facebook has all but conquered the social media world, and if the company wants to expand, it has to look beyond its current core properties: Facebook, Instagram, and WhatsApp.

Given Zuckerberg’s focus on virtual and augmented reality in recent years — he did literally say in July that Facebook “will effectively transition from people seeing us as primarily being a social media company to being a metaverse company” — it’s likely that the name change will have something to do with that. And given the amount of (not undeserved) bad press and lawsuits Facebook has seen in recent years, the company might feel it’s time for a fresh start.

I’ve reached out to Facebook and a spokesperson told me the company doesn’t comment on “rumour or speculation.”

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Nude art is getting censored on social media for a tourism board. So they went to OnlyFans.

OnlyFans, purveyor of sexually explicit content, has found an unlikely candidate: the Vienna Tourist Board.

Vienna, Austria’s capital city, is known amongst other things for a rich history of art, measured by its many museums and infamous artistic revolt. But the tourist board found obstacles in its path to promote the city’s art, particularly the works that feature nudity.

Turning to OnlyFans as a solution, Vienna has featured its “18+ content” on the site from artists known for “provocative” portraits, some nude, like Egon Schiele, Richard Gerstl, and Amedeo Modigliani, saying it is providing “these artworks the freedom they deserve”.

The campaign repeats the slogan, “Vienna laid bare”. Quite literally.

The board released a tongue-in-cheek teaser for their OnlyFans account: “Want to see Venus — and her Mound of Venus?” That’s one way to draw people in.

People can subscribe to the account for $3 for 31 days (a discounted rate is now in place). The regular price is $4.99 per month. Subscribers can also obtain a free Vienna City Card or a ticket to one of the city’s museums.

In a statement on their website, the board explained the perils of censorship for the promotion of their art, saying that major social media sites have prohibited or curtailed the presence of nude works.

“Vienna and its art institutions are among the casualties of this new wave of prudishness — with nude statues and famous artworks blacklisted under social media guidelines, and repeat offenders even finding their accounts temporarily suspended,” the statement reads.

OnlyFans itself nearly stooped to banning sexually explicit content earlier this year, but quickly reversed this decision after widespread protest.

Now, the site is being considered a more open-minded alternative for both people and institutions, like Vienna’s Tourist Board. This also raises the question of what is allowed on other platforms like TikTok, Facebook, and Instagram. The policies for censorship and points of regulation aren’t exactly consistent when it comes to the most widely-used apps.

According to Instagram’s Community Guidelines, “Nudity in photos of paintings and sculptures is OK”, along with photos of “post-mastectomy scarring and women actively breastfeeding.” Instagram gave way to photographs of holding breasts after campaigning by Nyome Nicholas-Williams last year, in order to fight discriminatory censorship practices.

And yet, Instagram has periodically censored art and artists. In 2019, a painting by Peter Paul Rubens, a Flemish artist who created numerous biblical and mythological nudes in the 16th and 17th centuries, was removed off the platform. This year the Leopold Museum, located in Vienna, was stopped from promoting a short video featuring a nude painting by Koloman Mosser. Other instance of artistic censorship are rife: for instance, in 2018, the Natural History Museum’s photograph of the Venus of Willendorf figurine was removed by Facebook, who own Instagram. The 30,000-year-old statue was deemed “pornographic”.

SEE ALSO: Instagram changes breast holding policy after #IWantToSeeNyome campaign

Over on TikTok, Vienna’s Albertina Museum was banned for its posts of nude artwork by Nobuyoshi Araki, a Japanese artist.

In other words, history is repeating itself. The artists featured on Vienna Tourist Board’s OnlyFans account were subjected to censorship centuries ago. And they’re still facing it today.

“…it hardly comes as any surprise to learn that some of their artworks fell foul of the censors over 100 years ago. And the battle against censorship still rages on: with the rise of social media, bans like these are back in headlines once again,” the Vienna Tourist Board write on their website.

With OnlyFans, Vienna’s many museums have fostered a channel of communication and promotion, fighting seemingly arbitrary censorship in other spaces of the internet. Their “NSFW” content belongs in an unrestricted home.

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Trump announces ironically named social media platform TRUTH Social

Donald Trump is launching a new social media platform, and because the “very stable genius” is a wealthy former U.S. president, I guess we have to hear about it. I’m just as thrilled about this as you.

Hilariously named “TRUTH Social,” Trump’s new vanity project plans to launch its invite-only beta in November, with a wider U.S. rollout intended for early 2022. It’s the first project by the Trump Media & Technology Group, which also announced its merger with Digital World Acquisition Corp. and its upcoming public listing.

Judging from the screenshots on its Apple App Store page, it looks like TRUTH Social is a straight-up ripoff of Trump’s first love: Twitter.

TRUTH Social basically looks like Twitter with red buttons.

TRUTH Social basically looks like Twitter with red buttons.
Credit: TRUTH Social

“I am excited to send out my first TRUTH on TRUTH Social very soon,” Trump said in an unintentionally comedic press release, also unilaterally dubbing himself “your favourite American President.” “TMTG was founded with a mission to give a voice to all. I’m excited to soon begin sharing my thoughts on TRUTH Social and to fight back against Big Tech.”

It seems that only Apple users will be able to suckle from Trump’s new teat, though. TRUTH Social is currently only available for pre-order on the Apple App Store, with no indication of if or when it might hit Android — which makes sense considering Trump is currently trying to sue Google.

Unfortunately, Trump Media & Technology Group isn’t just copy-pasting Twitter and calling it a day. The company also intends to launch a subscription video on demand service called “TMTG+,” featuring “‘non-woke’ entertainment programming” as if the Hallmark Channel’s entire back catalogue doesn’t already exist.

Since losing his second run at the White House and being booted off a plethora of social media platforms for violations including inciting violence, Trump has been making flailing attempts at amplifying his incoherent ramblings via other means. Thus far he has had limited success, with his blog “From the Desk of Donald J. Trump” shutting down just one month after its launch.

Trump is now attempting to sue Twitter, Facebook, and Google for allegedly violating his First Amendment rights — a lawsuit that demonstrates a frankly impressive misunderstanding of the law, government, and private business.

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How to Get More Sales on Etsy During the Holiday Season

Holiday shoppers who are trying to find that perfect gift for their loved ones — something unique and thoughtful — turn to Etsy. Make sure you sell the most you can on your Etsy store this season!

Customers are spending more on Etsy

Shoppers spent $3.3 billion on Etsy from October to December 2020, a number that is likely to be even bigger in 2021. People are showing that they want unique gifts that they can buy online from small businesses like yours.

So what are you waiting for? Get a piece of that action. We’ve got tips on how to increase your Etsy store sales this season. 

There are three ways to make more from your Etsy store:

  • Boost sales with email marketing
  • Sell more on average to each customer
  • Find new leads to convert to buyers
Get more sales with your Etsy customers

You actually need to come up with a strategy on how to sell more on Etsy. But good news: Now is the perfect time to start. Holiday shopping is already ramping up and a few additional marketing tactics can make the difference.

Boost sales with email marketing

Do you get a lot of repeat customer business? If so, that’s great. If you don’t, you may want to think about why you don’t?

Repeat customers are more likely to trust your product quality and style — it’s time to get those customers to buy again. But how can you target customers who have already purchased from your Etsy store? Etsy doesn’t make it easy to reach out to people who previously bought from you.

The answer is easy – it’s email marketing.

Benefits of an Etsy email marketing strategy

  • You have control over when and how you communicate with your customers
  • Email can be used to create a long-term relationship, that can develop into a life-long, loyal customer
  • With so many great choices on Etsy, you can keep your audience focused on your products
Benefits of an Etsy email marketing strategy

Steps to start your email list

Setting up an email marketing strategy is super easy — and with it, you can retarget the people who already took the step to spend on your store.

Step 1: Don’t skip the opt-in!

Etsy rules state that you must allow customers to opt into your email list. Sending emails to get your customers excited and engaged about your new products is great, but it’s very important to get permission first!

To do this, set up direct Etsy integration with an email service provider, like AWeber. This way, an opt-in email is automatically triggered after a purchase, building your contacts list. This keeps sellers in compliance with Etsy’s privacy rules that don’t allow you to contact customers unless they opt-in first.

confirmed opt-in email

Got questions about following Etsy’s rules? You can always contact AWeber’s support team 24/7 and we’ll help you out.

Step 2: Create your welcome message

Automate a welcome email as soon as your customers sign up and point them to the first value offer (like a landing page with a DIY project). 

Then, have an “about the creator” email scheduled to automatically go out a day or two after that. This kind of immediate (but not obnoxious) contact will help build a connection with your new leads.

That’s it. Just two simple steps to start collecting customer email addresses who purchase from you. 

Now it’s time to start cultivating that relationship and to increase your sales.

Check out this awesome welcome email from They spell what they can expect from their emails, plus they incentive them to make a quick future purchase by providing a 10% off code.

Welcome email from
Email example from ReallyGoodEmails

Intriguing and valuable emails will help you connect with customers 

Once previous customers opt in, keep them engaged with you and your brand. If you only send out emails telling them to purchase, you will increase the odds that they unsubscribe. Most people don’t want their inboxes filled to the brim with sales emails (although there’s definitely a time and place for them). 

Use email to help build an even deeper connection with your target audience of past customers. 

Here are some ideas for fun and intriguing emails you can be send to your customers:


A newsletter is a great way to keep your customers excited about you and the awesome crafts you have to sell. A newsletter can be fun, engaging, and educational. It’s an opportunity to show your personality and showcase your awesome products. 

Try including some of these ideas in your newsletter:

About the creator (you)

Talk about yourself. What are your interests and hobbies?

Brand story/message (the “why” behind your brand)

Why did you start your Etsy store? Not only are people buying your products, they’re buying your brand. You are that brand — talk about how you got to where you are.

How-to/DIY tutorial

Show your audience how to make one of your cool crafts. This will help keep them engaged and invested.

Latest creation highlights

Are you working on an awesome new product? Talk about it in your newsletter. Get people excited about it. You can show a short video, GIF, or images of your process.

Thank you (after a purchase)

This is just basic email marketing. Show you appreciate their business. 

Plus, you could use this as an opportunity to offer them a discount on a future purchase. A great way to encourage future sales.

VIP coupon codes only available through email

Increase your sales on Etsy by sending an email with a special coupon code. Who doesn’t love getting special little perks. 

  • Bonus Tip: Make it sound exclusive – “because you are apart of our VIP club, you’re receiving this 10% coupon code to use on any future purchase” 

Sale emails that announce special discounts

Enough said – time to sell your products.

  • Bonus Tip: want to keep more of your sales? Send your customers to an ecommerce landing page with your products. That way you don’t have to pay Etsy’s 5% transaction fee.

Setting up your own ecommerce landing page is just as easy as setting up your email. 

Create an ecommerce landing page – and make more money

Landing pages are proven to sell more than sending customers directly to your home page or Etsy site. It gives you a chance to build on your message.

For example, if you send out an email for a holiday release, your landing page can be holiday themed and filled with holiday products. If you write an email on “Gifts for Mom,” then the landing page could include your top selling items that people might purchase for her. Or, if you have a sale for certain products, the landing page could only contain sale products.

Plus, as we mentioned above, when you sell products directly on your landing page, you keep a larger percentage of each sale. And, you’ll have less competition, since other creators won’t be featured as options next to your products.

Steps to create an ecommerce landing page

Watch how Alycia easily sets up an ecommerce landing page in AWeber 

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Increase the amount each customer spends

If you are wondering how to get more sales on Etsy, start by increasing your average dollar amount a customer spends per purchase. You can actively encourage a larger deal with the prospects primed to buy. You’ve already won over these leads, so don’t miss this opportunity to persuade them to add a few more things to the cart!

Start with a rough idea of how much the average customer spends — your baseline. Then, set a goal to increase that average purchase deal size, say by $30. 

Try these tactics :

Package deals 

Boost sales by combining complementary items into larger packages. You can offer a small discount that is offset by more efficient packing and shipping. People like to purchase when they know they are getting a better price—even if that means paying more money total.


 If someone already purchased an item from you or has something in their cart, suggest products that work well with that item. You can provide product suggestions based on hot items, sales, low inventory, or prior activity.

Upsell offers 

When someone is looking at a specific item, always show the upgraded version as an option. This can include package deals or a larger product. Keep the more expensive option at the forefront of their mind, helping them reconsider a higher purchase.

Offer free shipping at a spent threshold

If your average deal size is $20, then you may offer a free shipping incentive after $35. If you know they typically spend around $60, then the deal threshold may be $70. This number should require them adding another larger product and not be something they can just use your smallest purchase to achieve.

Offering upsell, cross-sell and product suggestions are all much easier when you establish your own ecommerce landing page and email list. You won’t have as much control over these features on an Etsy site. 

Get new leads on Etsy

A healthy business needs a constant flow of fresh leads. New leads are how you continue to grow your audience, customers, and revenue.

Through email, you can cultivate new leads by building relationships and trust. Make it appealing to sign up for your emails by promising to send DIYs, tutorials, guides or other relevant content that your typical customer would find interesting.

Here two quick and easy ways to start increasing your new customers:

According to Etsy policy, you cannot have an external link directing buyers to purchase a product outside of Etsy. But you can have a link to an email sign up landing page.

Give your store visitors an option to sign up for your email list. An Etsy store link to your landing page should have a button for your email subscription sign-up. 

Be careful how you communicate the option to sign up for your email list on Etsy. I would keep it simple by saying – “Sign up for our email list to get future discounts and the latest product updates”.

Here’s a landing page template you could use to capture sign ups. Just drag in a new logo, image, change the text, and you’re ready to go.

Etsy email sign up landing page

Connect your social media posts to your Etsy store

The Etsy Community recommends you take advantage of social media while on your shop manager page. Encouraging your followers to subscribe to your newsletter, while setting expectations in terms of what they’ll receive from you, will give you a competitive advantage. 

Here are some quick tips on getting email sign-ups through social media: 

  1. Add a call-to-action to subscribe to your newsletter on your Facebook Page’s button.
  2. Post across several social media platforms in order to reach a wider audience. 
  3. Offer free shipping or a discount to people who sign up for your list.
  4. Tease future products on social media by asking people to subscribe to be the first to get the news. 
  5. Promote your opt-in resources (e.g. DYI content, free printables, sneak peeks) with social media ads. 

One of the most common objections people have is the amount of time it takes to share content on social media. If you are also low on time (aren’t we all?), try using a social media management tool. It’ll allow you to plan posts in advance, recycle your popular content, and analyze your social media’s performance. 

❝ It may be impressive to have lots of followers across your social media profiles, however, do they buy from you? If you’re not able to reach them directly (thanks to emailing) and convert them, then those are just vanity numbers.

Ovi Negrean, CEO & Co-Founder of SocialBee, social media management tool. 

Create a landing page to capture email addresses

Just like your ecommerce landing page, you should create a landing page to capture email addresses.

Use your emails to send your contacts to a dedicated landing page. 

Watch how Jay creates a landing page in 8 simple steps:

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Increase your sales with the right tools

Landing pages and automated emails are going to support a stronger Etsy sales strategy.

Get started for free with AWeber’s Landing Page Builder and email templates. This platform allows easy integration with Etsy and Canva to help you create the landing pages and emails perfect for your brand. These beautiful tools make it easier to reach your customers and convince them to purchase more for increased sales.

The post How to Get More Sales on Etsy During the Holiday Season appeared first on AWeber.

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16 Proven Sign Up Form Ideas to Grow Your Email List

Your sign up form is the first step to gaining new email subscribers, and it can make or break a visitor’s decision to receive your emails.

So it’s important that the copy and design of your form is effective and can produce real results.

But often, it’s challenging to know what to write on your form and how to design it for conversion.

Whether you’re creating your first or your fiftieth sign up form, there are a few best practices you should keep in mind if you want to attract more subscribers. We’ve collected some of our favorite email list sign up forms in this post and explained what makes them work.

What is a sign up form?

A sign up form is a tool that collects a subscriber’s information via input fields so you can communicate with them through email.

You can use a sign up form to collect subscribers for your email newsletter, registrants for your webinar or event, students in your online course, downloads of your ebook, checklist or guide, customers for your products or services, or lead generation.

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Which type of email sign up form should I use?

There are a variety of sign up form types to choose from, and each has its own unique purpose. Here are a few of the most popular sign up form types and how they work.

Inline Forms

Inline sign up forms are forms you embed within the body of a web page. You can place inline forms anywhere on your webpage ⏤ at the top or bottom of your webpage, in the sidebar, or anywhere within the content of your page. You can place them on all pages of your site or on specific pages.

GIF of an inline email sign up form

Pro tip: Use the AWeber for WordPress plugin to quickly and easily place your sign up forms on various pages of your website, and track the performance of your sign up forms.

Pop-up Forms

Pop-up forms are not embedded within the content of your web page. Instead, they appear or “pop up” at specific points during someone’s visit to your website.

These forms can pop-up or slide in from the side, top or bottom of your page. They can also blur out the surrounding page, or appear over the surrounding page without blurring it out.

Pop-up forms are a great way to increase subscriber sign ups because they grab your visitor’s attention, but they can also impact user experience. Fortunately, you can adjust the display settings of your pop-up forms so they are less disruptive to your website visitor’s experience.

GIF of a pop up email sign up form

Pro tip: Use the AWeber Sign Up Form Builder to create pop-up forms and customize the display settings. Or integrate a third-party service like OptinMonster, MailMunch, or HelloBar with AWeber.

There are four other types of pop-up sign up forms that you can use:

Time-delayed pop-up

A time-delayed pop-up form doesn’t appear right away. Instead, this type of sign up form allows your visitors to view the content of your webpage before appearing.

When deciding on the ideal delay time, look at your web analytics to determine the average time on your site or page, and set the delay just before that. You don’t want them leaving your site before you present the pop-up form.

You can also control how often someone sees your pop-up form. For example, it can appear every time someone visits your site, only once, or every certain number of days.

Scroll-delayed pop-up

A scrolled-delayed pop-up appears after someone scrolls to a specific point on your web page. This type of sign up form allows your visitors to consume some of the content on your page before presenting the pop-up form to them.

Because these appear after someone has scrolled down your web page, you can be confident that your visitor is more engaged in the content you’ve provided.

Exit-intent pop-up

An exit-intent pop-up form appears when someone is about to leave your site. This type of sign up form is effective at saving lost opportunities. If someone didn’t find what they were looking for on your website, you can present them with an enticing offer to encourage them to subscribe.

Two-step pop-up

A two-step pop-up form appears after someone has clicked a link or button on your web page. This type of sign up form typically sees high conversion rates because someone has intentionally clicked the button or link to receive the incentive you are offering.

Landing Page Forms

Unlike a website with lots of pages, buttons, and places someone can navigate to, a landing page is a single page with a single purpose: to capture subscriber sign ups.

Landing pages don’t typically have navigation bars, menus, or other links you can click on the page. The goal of your landing page is to keep site visitors on the page and encourage them to sign up. Your website visitor has two choices: subscribe or leave.

Landing pages are an effective tool to keep your visitors focused on one thing. You can use images, videos, text, and more to emphasize the value you will provide when they sign up. 

A landing page with email sign up form

Pro tip: Use the AWeber Landing Page Builder to create your own landing page.

Where to put your sign up form

Using different types of forms can help to improve each visitor’s experience with your site. While some may immediately interact with a pop-up form, others might respond better to a form that’s embedded on your site.

When deciding where to put your sign up form, a good rule of thumb is to find the most noticeable yet natural placements that don’t interrupt the experience someone has with your website.

By keeping your form contextual — relevant to the user’s experience and the content they’re consuming on your website, without feeling intrusive — you’ll be able to take advantage of the opportunities when people are most likely to convert.

Where to place inline forms

Generally speaking, you should have an inline form on every page of your website in your footer or sidebar. No matter where someone is on your website, they’ll have the opportunity to subscribe to your email list. Typically, the incentive you offer on this form should  appeal to all of your visitors — even if they have different interests.

For example, you could offer a 10% discount coupon in exchange for subscribing or your latest tips, tricks, and best practices about your area of expertise.

You should also consider having your main incentive highlighted prominently on your homepage, such as at the top of the page.

You can also add inline forms within the body of a web page. These placements work best when the offer is related to the content of the page — for example, promoting a 4-step guide to shooting DIY videos on a blog post about videos.

Related: 22 Brilliant Lead Magnets That’ll Inspire You to Grow Your Email List Right Now

Where to place pop-up forms

Because most of your traffic will first arrive on your homepage, consider adding a pop-up form to your homepage to capture as many of your website visitors as possible. This should promote your main incentive.

You can also place pop-up forms for your main incentive on other high-traffic pages. You can identify these pages of your website by using a website analytics tool like Google Analytics.

Additionally, similar to inline forms, you can also add pop-up forms that are related to the content of the pages your visitors are on.

How to write sign up form copy that gets results.

Your sign up form copy plays an essential role in highlighting the value you are offering your subscribers. To help you write copy that converts visitors into subscribers, follow these tips:

1. Use a clear, concise headline. 

There should be no question what subscribers will get by signing up. Make sure you use a headline to clearly and concisely convey what you’re offering and how it will help new subscribers.

In this example from Coconuts & Kettlebells, the headline clearly and concisely communicates  what the offer is: a free home workout program. The description highlights additional value points, including that it’s very comprehensive (72 pages!)  and that it will help you get fit and have fun from home.

Email sign up form example using clear and concise headline
  • Type of form: Pop-up
  • Type of business: Fitness blog and podcast
  • Goal of sign up form: New subscribers

2. Clearly communicate the value

Below your headline, expand upon the value you will provide your subscribers. Explain how your offer will solve a problem or answer a question they have. Make sure you clearly show the transformation that will occur if they subscribe. You can do with a sentence or two, or a bulleted list.

This landing page from Stepmom Magazine does a fantastic job articulating the value to the subscriber by including bullets of the types of content they’ll send subscribers.

Email sign up form example clearly communicating the value of what a subscriber will receive
  • Type of form: Landing page
  • Type of business: Lifestyle blog
  • Goal of sign up form: New subscribers

3. Set clear expectations.

Your sign up form should set clear expectations up front with your subscribers about what they should expect to receive from you now and in the future, and how often they should expect to receive it.

This not only reduces the risk of spam complaints or unsubscribes, but it also helps build trust with your subscribers.

Setting clear expectations as early as possible in the sign up process also helps you remain GDPR compliant.

This landing page from Cat’s Meow Village tells subscribers they can expect to receive fun, light-hearted emails every day for 21 days. As a subscriber, you know what to expect.

Email sign up form example setting clear expectations
  • Type of form: Landing page
  • Type of business: Crafting & Ecommerce
  • Goal of sign up form: New subscribers

4. Keep input form fields to a minimum.

Asking for too much information at the point of sign up can negatively impact your subscriber rates. Forms with fewer input fields are more likely to increase your conversion rates since visitors spend less time signing up.

In most cases, name and email address are all you really need.

But it also depends on your goal with your sign up form. If it’s to get a new subscriber, ask for name and email ⏤ that’s it! If your goal is lead generation, perhaps you can ask for more information to help qualify that lead. Think about your goal to determine how many form fields are right for you.

Asking for the subscriber’s name can allow you to personalize your emails. And keep in mind, you can always gather additional information from your subscribers later on.

Ann Handley uses a sign up form that’s quick and simple with two form fields to make the subscription process easy for visitors.

Simple email sign up form example
  • Type of form: Inline
  • Type of business: Personal brand
  • Goal of sign up form: New subscribers

5. Let subscribers choose their preferences.

Letting your subscribers choose their email preferences can help with your email engagement rates because it allows subscribers to customize the kind of content they receive in their inbox. When subscribers are able to personalize their experience, they’ll get more value and engage more.

The Intrepid Guide’s sign up form lets subscribers choose their topic preferences, which can give them a more personalized email experience.

email sign up form providing a preference choice
  • Type of form: Inline form
  • Type of business: Travel blog
  • Goal of sign up form: New subscribers

6. Use a clear call to action.

Use your call to action (or CTA) button to remind people of what they’re signing up for. A call-to-action button that simply says “Sign Up” isn’t just boring ⏤ it can be a total lost opportunity for attracting more subscribers.

When it comes to your CTA text, you have very few characters to work with – make them count!

First, the text on your CTA button should relate to the action your new subscriber is taking. For example, if you’re offering a free guide, your button could say, “Send me my free guide!”

Second, placing some urgency in your CTA can encourage visitors to take action. Think “Join now!” or “Yes, I want in!”

Third, using personal or possessive language on a CTA button can increase clicks. Phrases like “Send me updates!” or “Start my free trial” or “Download my free templates” help your soon-to-be subscribers connect with you.

Here’s an example of how Paul Kirtley uses possessive language and text that relates to the action a subscriber is taking on his CTA button.

Clear call to action on newsletter sign up form
  • Type of form: Exit-intent pop-up
  • Type of business: Travel blog
  • Goal of sign up form: New subscribers

7. Visually represent your incentive.

People love visuals – 90 percent of the information transmitted to our brains is visual. A great-looking, branded sign up form will do a better job communicating the value of your business and help you get more email subscribers.

Being able to envision the tangible benefits of signing up to your email list can often be that extra push over the edge in a person’s decision to subscribe. Not to mention sign up forms with images receive 94 percent more views than those without images.

A sign up form with a visual representation of your incentive, like this one from Spoon Graphics, is an effective way to entice visitors to subscribe.

Great visual example on email sign up form
  • Type of form: Pop-up
  • Type of business: Design blog
  • Goal of sign up form: New subscribers

8. Present an unfavorable alternative.

By positioning opting out as an unfavorable alternative, you can get visitors to think about the negative consequences of not subscribing and give visitors a compelling reason to join your email list. This copy can increase opt-in rates, because it positions subscribing as the better option.

This tactic works for pop-up forms or any type of form that can be dismissed. It doesn’t work for inline forms or landing pages.

This sign up form by Boast gives subscribers a discount just for signing up, like many retailers do. What makes this copy different is the alternative Boast gives to those who choose not to sign up.

Incentivizing an email sign up with 20% off first order
  • Type of form: Pop-up
  • Type of business: Apparel
  • Goal of sign up form: New purchases

If visitors don’t want to sign up, they can click “No thanks, I prefer paying full price.” at the bottom of the form. Who wants to pay full price? Not many people would like that alternative.

9. Write conversational copy.

Your website visitors don’t expect to see phrases like “Oh hey!” or “Hey you!” This copy attracts their attention, which you can use to hook them in and tell them what value they’ll get from being subscribed to your email list.

When you use conversational copy in your sign up form like Really Good Emails, it grabs the visitor’s attention and feels more personal.

An example of conversation copy on the newsletter sign up form
  • Type of form: Pop-up
  • Type of business: Email design
  • Goal of sign up form: New subscribers

10. Be creative, witty, or humorous.

Similar to using a conversational tone in your copy, being creative, witty, or humorous with your copy builds trust and allows your subscribers to relate to you more easily.

How Not to Sail uses creative and witty copy on his sign up form to delight visitors. Instead of using a button that just says “Sign Up,” this sign up form ties in the theme of his brand by using sailing terminology. The visitor will imagine themselves as a sailor climbing aboard a ship and sailing away.

A humorous example of an email sign up form
  • Type of form: Landing page
  • Type of business: Travel blog and podcast
  • Goal of sign up form: New subscribers

11. Use social proof.

Social proof is a strategy where you leverage herd mentality to convince people to take an action. If people see that everyone else is doing something, they’ll be more likely to do it themselves.

Social proof makes people feel good about signing up for your list. It gives them confidence that you’re not a spammer and that they’re making the right choice.

In the wise words of Peep Laja at Conversion XL, “No one wants to be the only idiot filling [out] your stupid sign up form.” So if you have the social proof, use it!

Nerd Fitness’s sign up form lets new visitors know that over 300,000 people are subscribed to their email list. Besides leveraging social proof, this also works because it builds trust. If visitors know that other people have signed up for their list (or read testimonials), they’re more likely to believe that they publish trustworthy and valuable content.

Example of how to use social proof on an email sign up form
  • Type of form: Inline form
  • Type of business: Fitness blog
  • Goal of sign up form: New subscribers

Design your form for maximum conversions.

Design can have a major impact on how people perceive your form. That’s because 90 percent of first impressions are based on visual or color cues alone.

In order to maximize your sign up form’s potential, here are a few things to consider:

12. Use a big CTA button.

The reality is that more than half of website visits come from mobile devices (source: Statista). So the chances your would-be subscriber is viewing your signup form on a mobile device are very high. Make it easy for them to easily enter their information and tap the button.

Mark Asquith’s sign up form has a big, bold button that reads “Download Now.” It’s easy to see, and, just as importantly, it’s easy to click or tap (including the checkbox).

An example of a large CTA button on the email sign up form
  • Type of form: Landing page
  • Type of business: Personal brand
  • Goal of sign up form: New subscribers

13. Create color contrast.

Using contrasting colors in your sign up form helps it stand out on your website. A bright color, like yellow, on a black and white website draws attention to the sign up form, which can increase the number of people who complete it.

Try using a bold color palette or font so that your form stands out from the rest of your content.

Teach Me To Talk uses a simple sign up form that easily spells out the incentive and value, while the color scheme attracts the attention of visitors.

Contrasting colors on an email sign up form
  • Type of form: Inline
  • Type of business: Education blog
  • Goal of sign up form: New subscribers

14. Use plenty of white space.

Give your copy room to breath by spacing out the copy, images, and form fields on your sign up form. This makes it easier for your subscribers to read and sign up, and helps your sign up form feel more professional, which can increase trust with your subscribers.

This sign up form by 1 Chic Retreat uses plenty of white space to give their copy room to breath.

An example of an email sign up form using plenty of white space
  • Type of form: Two-step pop-up
  • Type of business: Fashion blog
  • Goal of sign up form: New subscribers

15. Follow a hierarchy for font sizes and types

When writing headlines, subheads, and description text for your sign up form, it’s important to follow a typographic hierarchy for font sizes and types.

Typographic hierarchy is the process of “organizing and formatting your type choices in such a way that readers or users can clearly see what’s most important, which enables them to easily navigate the layout at a glance and quickly scan to find the information they’re looking for.”

When done correctly, typographic hierarchy makes a sign up form easier to read and understand, and can help a subscriber quickly and easily see the value in signing up.

When it comes to font size, your headline should be the largest text, followed by your subheads, and then your description text.

Stick with 1-2 font types (e.g., Arial, Helvetica, Verdana, etc.) on your sign up form. If you decide to use more than one font type, use a font type for your headline that stands out from the rest of your text.

This sign up form by FroKnowsPhoto uses good typographic hierarchy, with the headline being the largest font, followed by the subhead and description which are both a smaller font. He also uses various font styles (bold, italicized, all caps, etc.) to give visual interest to the text.

Email sign up form example using typographic hierarchy
  • Type of form: Slide-in form
  • Type of business: Photography blog
  • Goal of sign up form: New course students

16. Stick to 1-2 font colors.

Similar to font types, stick with 1-2 font colors on your sign up form, like the sign up form by the Daily Skimm. Too many font colors can be distracting and make it difficult for subscribers to easily read and understand.

Simple email sign up form example
  • Type of form: Inline
  • Type of business: News blog
  • Goal of sign up form: New subscribers

Testing and optimizing your sign up form

Congratulations, you’ve published your sign up form! Give yourself a pat on the back. But don’t get too comfortable ⏤ your work is not done. It’s important to continually improve and update your form by testing various parts of it.

How do you know if your headline explains your incentive well enough? Or that your CTA button text is yielding the most clicks possible?

You can do some A/B tests (or split tests) to compare two versions of your sign up form and find out which one performs best.

Additionally, over time, your sign up form can become less effective because people will have seen it multiple times. If it didn’t entice them to sign up the previous times they saw it, it most likely won’t now. So every once in a while, it’s important to test updates to your sign up form with a fresh look.

Split testing your sign up form is easy and can help you easily optimize various elements of your sign up form.

You can test anything on your sign up form, including:

  • Headline text
  • Image vs no image
  • Image vs video
  • Description text
  • CTA button text
  • CTA button color
  • Whether you ask for a subscriber’s name or not
  • Timing of your pop-up form
  • Placement of your sign up form

Pro tip: Use AWeber’s sign up form split testing to automatically perform an A/B test of your sign up forms.

Put these ideas into practice and watch your email lists boom.

Pin these sign up form ideas on Pinterest to save as inspiration for later!

With these 16 ideas for a creative, new email list sign up form, you can bring a breath of fresh air to your website and email list.


When AWeber was looking to freshen up our popular “What to Write in Your Emails” course, some subscribers told us they’d prefer more frequent emails, while others requested less frequent emails.

So we decided to let subscribers choose their own course email frequency. Subscribers simply selected their preferred email frequency on the course sign up form. Then, email automation delivered their course emails at their preferred time.

This simple change skyrocketed engagement. Open rates increase by 47 percent and click-through rates increase by 150 percent!

Want to see how we did it? Check out our step-by-step explanation.

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