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Youtube brings products to YouTube for action ads

YouTube is continuing to make more ads more shoppable.

Please visit Search Engine Land for the full article.

Reblogged 1 year ago from feeds.searchengineland.com

Here’s how to use the new Microsoft Ads Audience Network Planner

You can expand your reach beyond your Audience Ads campaigns by uncovering more data with the new audience planner.

Please visit Search Engine Land for the full article.

Reblogged 1 year ago from feeds.searchengineland.com

Everything you need to know about how to get verified on Facebook

As a brand or business, building credibility with your online audience should be part of your overall marketing strategy. Besides building our a thorough content strategy, how can you prove that you are who you say you are? That’s where Facebook verification enters the picture, with a blue checkmark giving a clear distinction between an authentic Page and a Page created by fans or imposters.

Getting verified on Facebook is a must for Pages and profiles that are well-known and highly searched that may also be highly susceptible to being replicated or parodied. This includes public figures, brands and companies to name a few.

In this post, you’ll discover some essential steps on how to get verified on Facebook as well as a few additional details to give you a thorough understanding of how Facebook verification works. Let’s get started.

What does being verified mean?

Before we get into the process of Facebook verification, you’ll want to know what it means to get verified on Facebook in the first place and why it is so important.

As we briefly touched on earlier, businesses and public figures may often see people creating Pages and profiles similar to theirs – whether it’s to imitate them or to build a fan community. Even if there’s no malicious intent behind those Pages and profiles, there’s still a huge risk of other Facebook users mistaking them for the real thing.

A Facebook verification checkmark provides credibility to official pages and puts a clear distinction between the real Pages and the Pages run by fans or imposters.

In addition, Facebook prioritizes verified profiles and Pages in its search results. So Facebook verification ensures that your Page prominently shows up at the top of relevant searches, which could further improve your reach. See how the official verified Page for Workday gets top priority when you search for the company name on Facebook.

Facebook search result showing verified page for Workday

Blue vs. gray checkmarks: What’s the difference?

While we’re familiar with the blue Facebook verification mark, you might have noticed some gray checkmarks as well. What do these mean and what’s the difference between the two? Let’s take a look:

Blue checkmark

The blue checkmark or verification badge on Facebook is for people or Pages that are of public interest. Think large companies, popular brands and celebrities.

Examples of verified Facebook pages with blue checkmarks for Bill Gates and Business Insider

Gray checkmark

The gray checkmark or verification badge on Facebook is for Pages that are still authentic but don’t meet the public interest qualification. For example, a local outlet of a nationwide retail chain could have a gray checkmark. This is ideal for small and local businesses and organizations as well as businesses with multiple outlets in different cities.

But Facebook made an update that removed the gray verification badge in October 2019. This meant that small and local business owners would need to go through extra steps to have their Pages verified on Facebook.

Who can get verified on Facebook?

Although in theory, anyone can get verified on Facebook, they have to meet strict verification criteria in order to get approved. Besides following the company’s terms of service, your account should be:

  • Authentic – It should represent a real person, entity or business.
  • Complete – It should be active and have all the necessary details such as an “About” section and a profile photo. In addition, it should have at least one post.
  • Notable – The person, entity or business it represents should be well-known and get plenty of searches. Facebook is more likely to approve your application if multiple news sources and publications feature the account.
  • Unique – It should be the unique presence of the person, entity or business it represents. Facebook only verifies one account per business or person, with the exception of language-specific accounts. And note that it doesn’t verify accounts for general interests. For example, it won’t verify a Page dedicated to healthy food but it will verify a page representing a registered publication that’s dedicated to healthy food.

The above requirements are only the bare minimum and don’t necessarily guarantee that you’ll get verified. To improve your chances of getting verified, make sure that your account looks highly credible. This means regularly publishing highly informative and engaging posts instead of sticking to the minimum requirement of one post, for instance.

Note that in addition to the above, Facebook may also have other requirements to verify Pages and profiles belonging to law enforcement agencies, politicians, elected officials and city governments. Be sure to be logged into your Facebook account to see all of Facebook’s verification criteria for these types of Pages as well as the contact.

How to get verified on Facebook

After ensuring that you meet the Facebook verification criteria, you can start the application process. Let’s find out the step-by-step process of how to get verified on Facebook:

Step 1: Open the contact form

Open the contact form to submit a verification request.

Step 2: Choose your verification type

Choose the verification type – whether you want to get a Page or profile verified. Note that although you can get your profile verified on Facebook, the approval criteria may be a little more complex. For example, you’ll need a significant amount of followers to prove that you’re worthy of the coveted blue verification badge.

Field to choose Facebook verification type

Step 3: Select which Page or profile to verify

Then select the Page you want to verify if you need Facebook page verification. In case of profile verification, you’ll need to provide your profile URL instead. For this example, we’ll choose to verify a Page.

Option to select the Page to verify on Facebook

Step 4: Select the category for the Page or profile

Select the relevant category for your Page or profile. Note that Facebook only provides a few category options. If none of the given options are relevant to your Page, then select “Other.”

Page category dropdown menu for Facebook verification

Step 5: Add your country

Select the country from which the company, entity or individual originates.

Step 6: Attach appropriate personal or business identification information

This is where the process differs if you are applying for verification for a person or a business.

If the account you want to verify represents a person, Facebook requires a valid photo ID showing the name and date of birth of the individual. You can provide a photo of your driver’s license, passport or national identification card.

For accounts representing businesses, organizations and other entities, you’ll need to provide one of the following documents bearing an official seal or watermark:

  • Phone or utility bill of the organization
  • Certificate of formation
  • Articles of incorporation
  • Tax/tax exemption documents of the organization
field to upload photo as identity proof for Facebook verification status

Step 7: Explain why you want verification

After that, Facebook will ask you to provide a reason why your Page or profile should get verified. For this section, try to provide some information about why you need a verification badge to make your account stand out.

Perhaps it’s of public interest, so you’ll want to share links that can prove your account’s notability. For instance, you could link to features or mentions on reputable news publications.

Or perhaps you want to get verified on Facebook because your account is at risk of losing credibility due to imposters. If you’ve already seen imposter accounts popping up, you could include links to prove your claim.

fields to justify why your Facebook Page should get verified

You could also include links to your other accounts to show your massive social media presence or add more comments if you wish.

Step 8: Submit the form

After filling out all the details in the contact form, click on the “Send” button at the bottom of the page. This completes the application process.

How long does it take to get verified?

The time taken to get verified on Facebook differs from account to account. Although Facebook doesn’t specify the typical timeframe, you could get a response as soon as 48 hours or wait up to 45 days. It may take longer to verify accounts representing businesses as the Facebook team will have to manually review your documents to confirm their authenticity.

What happens if Facebook rejects my application?

Keep in mind that meeting the basic verification criteria doesn’t guarantee that you’ll get verified. Facebook might still reject your application without specifying a reason. When this happens, you’ll have the option to reapply for verification after 30 days. But make sure you put in additional effort to improve your chances of getting verified this time round.

Here are the possible next steps in case Facebook rejects your application:

  • Reach out to Facebook support and try to get more information about why your application was rejected. In case you can get this info, you’ll know exactly what you need to do to get verified the next time you apply.
  • Create more high-quality content and maintain a regular posting schedule while ramping up your Facebook marketing efforts.
  • If you have brand accounts on other social networks, make sure you boost your presence there as well. This will also help you improve your chances of getting verified on those platforms.

Improve your credibility with Facebook verification

Considering all the steps involved in getting verified on Facebook, you might wonder whether it’s worth all the effort. But keep in mind that a blue verification badge could make all the difference for your Page or profile credibility. It could even improve your visibility in relevant Facebook searches.

So make the most of the tips given above to get verified on Facebook. And if you want to see more success on the platform, don’t forget to brush up your skills on how to use the Facebook Business Manager.

 

This post Everything you need to know about how to get verified on Facebook originally appeared on Sprout Social.

Reblogged 1 year ago from feedproxy.google.com

7 steps to a successful social media video marketing strategy

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. According to the same report, Zenith predicts that the average person will spend 100 minutes a day in 2021 watching videos. To put that in perspective, that’s 25 whole days. Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media.

Luckily for us, there are many ways that video can be used in social media marketing. We’re not limited to TV-style ads or perfectly polished educational videos. With the introduction of Live streaming videos, an interest in brand authenticity and accessible editing apps, it’s easier than ever to dip your toes into the video marketing world.
Follow our 7-step guide to creating a successful social media video marketing strategy.

  1. Set goals for video marketing
  2. Decide on your platform(s)
  3. Select your video types
  4. Plan content production
  5. Know what post-production entails
  6. Schedule & promote the videos
  7. Understand & analyze metrics

1. Set goals for video marketing

At the beginning of any new social media undertaking, there’s a need to set goals. What do you want your videos to accomplish? Where in the marketing funnel will these videos fall?

If you’re just starting out, we recommend creating only a few goals so you don’t become overwhelmed. An example of a video marketing goal would be creating brand awareness. As we’ll discuss later on, this becomes specifically tied to the type of video you’ll produce and inform your future videos.

For some brands, videos are used heavily for advertising. They may start on a product page on the website and then branch out to land in a social ad. Others create videos only for social media ads. This is especially useful for direct-to-consumer brands like Lo & Sons, where product videos are necessary to help the consumer picture themselves with the bag. In the below product video, it highlights one feature on a bag that addresses a common issue people face when traveling. It’s relatable and short. The video can not only be used in Facebook as a feed post but can also be promoted as a social ad.

The O.G. 2 – TSA Friendly

No more airport meltdowns! One of the biggest design updates that's included in The O.G. 2 is that the laptop compartment is now separated from the main interior compartment and directly accessible without having to fumble through the rest of your stuff that's packed away on the inside. Learn more here: http://bit.ly/2nD6ZED

Posted by Lo & Sons on Thursday, September 26, 2019

There are five stages of a marketing funnel and videos can fall easily into each stage, as long as you develop your video content strategy to intentionally target these stages. As you reflect on what your goals are for video marketing, consider where they’ll also fall in the funnel.

Graphic depicting the various stages of a social media marketing funnel

Setting your goals and identifying the funnel stage will help you create highly effective calls to action in your video content.

2. Decide on your platforms

Every major social media platform and beyond has its own form of video. Older platforms like Facebook offer several types of videos while newer ones like Snapchat and TikTok rely heavily on one format.

If you’ve never used video on any platform, begin with the ones where you already have audiences established. According to Statista and data collected in February 2019, audiences on Instagram, Facebook and Snapchat spend around half of their time on the network watching videos. Choosing any of these three to begin your video marketing would be a good first step.

video watching by network

Another consideration for choosing the right platform for you is understanding what each one offers and what video dimensions can be displayed. This is important because if you’d like to repurpose your videos, it’s best to choose platforms that complement each other.

Facebook Instagram Twitter LinkedIn YouTube Pinterest
Landscape feed X X X X X
Portrait feed X
Livestream X X X X X
Stories X X

Finally, if you’re looking into recurring series, such as product how-to guides, take a look at networks like YouTube and Facebook where you can categorize them into playlists. Instagram recently added a series option for IGTV, too.This isn’t to say that you can’t use portrait-oriented videos on YouTube. It only means that since YouTube prefers landscape, anything portrait-oriented will have large rectangular blocks on both sides. Social media video specs are constantly being updated. It’s best to keep an eye on the most ideal dimensions for your preferred networks.

Bon Appetit’s social media content includes a heavy dose of video, customized for different platforms like Instagram and YouTube. Not only are the orientations different but the topics and series also vary between platforms. This diversity of content ensures that the audience will find original content no matter which Bon Appetit social media page they’re on.

3. Select your video types

There are many types of videos out there, and we don’t mean where the videos will be placed–social media video can be used for many different purposes to support your overall content strategy. Determining the type of video that works best for your brand is an important step in your marketing strategy. Not all videos are made the same and that’s okay–what is most important is that they are supporting your key goals.

Here are a few different types of videos and their benefits. There are plenty of other social media video ideas out there that you can try out.

  • Educational: These are informative and can create brand awareness for new customers. They often take a less casual and more polished tone and establish the brand as an expert. If created for current customers, then the videos could be focused on guides and tips for getting the most out of your product.
  • Behind-the-scenes: These give a look into company operations and employees. They sometimes serve to entertain the audience or give a virtual peek behind the curtain.
  • Interviews: With guest speakers, interviews are a great way of introducing your audience to a new influencer and vice versa. Handing the virtual mic over to a guest can be fun and provide a little more authenticity to your brand.
  • Entertaining: These include jokes, cute puppies and even pranks. They serve solely to entertain the audience but can be a great way of emphasizing your brand voice and building a sense of community among your audience.
  • Testimonials: In marketing, these videos look like customer highlights and help to create social proof for your brand. Videos that showcase how a customer uses your product or service and their satisfaction with it operate on a connection level: ideally, a potential customer will see themselves in that video and be persuaded to purchase.
video qualities that drive decision making

According to one study, 48% of consumers want the video to reflect the specific product or service that they own or are interested in. If you’re spinning wheels on which type to focus on, go with this one first.

Once you’ve determined which types of videos to tackle, it’s time to move onto planning the actual video.

4. Plan the content production

A good content production plan will save you time and money in the long run. Whether you plan it with a flowchart or old-fashioned pen and paper, you need to know how videos will be created and filmed.

You have options for content production and post-production. Hiring an agency or production company will alleviate a lot of the stress in steps 4 and 5. They’ll handle all fo the planning and approvals, you just need to give the guidance.

But if you’re planning on doing this all in-house, you’ll need to think about all the steps for a video. This includes but is not limited to:

  • Identifying needed equipment and props
  • Writing a script
  • Editing the script
  • Storyboarding the video
  • Planning the shoot for optimal filming. Filming won’t be linear for the most part.
  • Gathering the right people who are featured
  • Identifying the place(s) you’ll film and taking natural daylight into consideration for timing.
  • Knowing where to send the footage to be edited
  • Determining who will do the approval sign-offs for each step. For example, you want to make sure that the script sounds good and is in line with your voice. This might require two people to review it.
  • Checking that the music you’re using is licensed for you

As you run through the content plan, you’ll find some ways that you need to tweak it or things you missed earlier, especially if this is one of your first efforts putting together a comprehensive video content plan. After a solid plan is executed, it’s time to move on to post-production.

5. Know what post-production entails

You want to allow plenty of time for post-production, especially if your videos will be used for ads or are have heavier editing needs. Post-production does not mean just cutting scenes and putting them back together to music. It also includes additions like closed captions, text overlays, call-to-action screens and more. The more you film and the more polished you want it, the more time you’ll need.

Epic Gardening Q&A!

Posted by Epic Gardening on Tuesday, May 26, 2020

How to Use Eggshells, Banana Peels, and Coffee Grounds in the Garden

In gardening, there are many over-complications of what should be a simple practice, and using kitchen scraps is a prime culprit! Today we look at three popular sources of kitchen waste – coffee grounds, eggshells, and banana peels, and discuss the best way to use them in your garden.LEARN MOREEpic Gardening is much more than a YouTube channel. I have a website with 300+ gardening tutorials as well as a podcast where I release daily gardening tips in five minutes or less. There's also a Facebook group with thousands of other gardeners sharing their tips.→ Full Article: https://www.epicgardening.com/composting-with-coffee-grounds/→ Buy Birdies Raised Beds: https://shop.epicgardening.com→ Website: http://www.epicgardening.com/blog→ Podcast: https://apple.co/2nkftuk→ FB Group: https://www.facebook.com/groups/epicgardening/DONATEIf you like my videos, articles, or podcast episodes, please consider supporting on Patreon. For rewards, I'll answer gardening questions and make videos!→ https://www.patreon.com/epicgardeningSOCIAL MEDIA→ Steemit: https://steemit.com/@halcyondaze→ Instagram: https://www.instagram.com/epicgardening/→ Pinterest: https://www.pinterest.com/epicgardening→ Facebook: http://www.facebook.com/epicgardening→ Twitter: http://www.twitter.com/epicgardening

Posted by Epic Gardening on Thursday, May 7, 2020

Some videos will only need a light post production. In the above examples, Epic Gardening used both Live video and a pre-filmed, uploaded video. The Facebook Live video is published immediately after it ends. You’ll be able to edit the caption and title but not much else.

For uploaded videos, they’ll go through the post-production process. On YouTube, for example, you’ll be able to add tags, multiple language closed captions, detailed captions and more.

Know what you’re getting yourself into before you start: formal, polished videos on YouTube require a lot more work than a basic livestream. Since YouTube is a video platform, you’ll need to optimize your words and visuals to solidly stand out.

6. Schedule & promote the videos

Now that you have the completed video, it’s time to schedule and promote it. Some management platforms like Sprout offer publishing options for videos.

compose youtube post in sprout

Sprout’s YouTube publishing options include details like tags, category, playlist and privacy settings.

Don’t think of videos on social media as one-and-done. One fully produced video could be uploaded to several networks over a month-long time period, depending on your social schedule. On Twitter, you could promote it many times. For livestreams, you’ll need to promote often to ensure lots of people will join in at the right time.

One film recording session could produce multiple videos. Different clips could be used for promotion or spliced together to create new videos. Think big when you’re promoting videos.

7. Understand & analyze metrics

The last step in any strategy is the most important of them all: analyzing it. You won’t know how a video performs unless you take a look at the statistics associated with it. What are the view counts? The watch times? The shares and likes and comments? Each network provides different sets of metrics so it’s important for you to know what they are before you start in on production.

Sprout facebook video report example

Each platform has native analytics that will tell you how each video performed, sometimes even down to how many people watched the first three seconds of your video. The metrics you use to analyze success should match the goals you set in the beginning. If you wanted brand awareness for a video, your call-to-action might be to include a website link for viewers to learn more about the product. The matching metric would be link clicks.

It’s also important to keep in mind that even older videos will be watched. With the right combination of keywords and an evergreen topic, a three-year-old video might still be relevant to your users today.

And there you have it! A full 7-step guide to creating your video marketing strategy. We hope this helps inspire your brand to plan your next set of videos or to go deeper into learning about social media videos.

This post 7 steps to a successful social media video marketing strategy originally appeared on Sprout Social.

Reblogged 1 year ago from feedproxy.google.com

The new Facebook features every marketer should know about

Social media is constantly changing, and so is the way that users interact with it. As a marketer, it’s essential to keep up with the ever-changing ways that social platforms enable you to reach your audience.

On Facebook, new features roll out frequently, adding more functionality for users and creators on the platform. In the past year, it’s made numerous updates to features while keeping marketers in mind. These updates are making it easier than ever for marketers to use Facebook to run successful campaigns, engage with the audience, and analyze the outcomes of their efforts.

What’s New on Facebook

If you’re a regular user of the platform, then you may have noticed some aesthetic changes, as well as a few usability upgrades to the platform. There are also a few hidden Facebook features that can come in handy if you know where to look. Overall, these updates create a more streamlined user experience.

New layout and dark mode

Facebook rolled out a new layout as well as a dark mode for your Timeline. To enable dark mode, navigate to the Settings menu in your profile, and scroll down to ‘Dark Mode.” Turn it on, and it will change the contrast of your screen, turning your interface dark. You need to enable Facebook’s new layout on your profile to access Dark Mode. The rest of the new layout incorporates many of the features that the Facebook Mobile app has utilized for years, including changes to the general design of the interface, a separate tab for Groups and more sidebar customization options.

Screenshot of Facebook's Dark Mode setting.

Facebook Messenger for desktop

Facebook also launched a separate messenger app for desktop. The desktop app has all of the same features and usability as the mobile app and simply allows the user to access Facebook messenger through an individual app on their desktop without accessing their Facebook timeline. You can find the desktop messenger app in your Windows or iOS app stores.

3-dimensional images

Static images are out, and 3D graphics and videos are in. Facebook now lets users publish immersive 3D photos that come to life. This feature works for any photos taken using the Portrait Mode feature on your phone’s camera. When creating a Facebook post, select “3D photo” from the upload menu and upload your portrait for a 3D surprise on your newsfeed. You can turn your device or use your fingers to get a 3D view of the image right in the Timeline.

A vintage car image made 3D using Facebook 3D photos.
Image via Facebook

Quiet mode

Quiet Mode is a simple yet much-needed feature that lets users disable and silence all notifications from their Facebook app. To help cut down on days when your phone is glued to your hand, this feature aims to encourage people to reduce screentime and spend time away from Facebook. Once you’re ready to start receiving notifications again, re-enable the settings and you will begin getting notified as usual.

Now let’s talk about some of the more robust Facebook updates that are making it easier for marketers to use the platform in new ways.

New Facebook features for marketers

As Facebook continues to improve usability, it’s also adding new features that make marketers’ lives a little bit easier. Here are a few ways Facebook is making marketing on the platform more accessible.

Call to action buttons

Using a call to action can increase conversions and encourage your audience to engage with your brand. Now you can create specific CTA buttons for your Facebook Page to prompt visitors to take a particular action.

To add a CTA, click the ‘edit’ button below your cover photo and select which CTA button to add. You can choose a button that works best for your businesses and customize that button depending on where you want to send visitors. The CTA will encourage people to take direct action once they are on your page.

Here are a few examples of the CTAs you can include:

  • Booking appointments
  • Making a reservation
  • Contacting your businesses via email, phone, or chat
  • Downloading an App
  • Making a purchase
Screenshot of Facebook's Call To Action button options for Facebook Pages.

Royalty-free music

Facebook has added thousands of royalty-free songs and music collections to its Creator Studio. You can access this music when creating video content directly on Facebook. This feature will save you time from having to find royalty-free music on your own. You also won’t have to deal with Facebook banning your videos due to copyright infringement. This makes video content creation on Facebook that much easier, and encourages marketers to create and edit their videos right within the platform. You can access this new library of sounds in your Facebook publishing tools.

Screenshot of the royalty-free music collection within Facebook Creator Studio.

Updates to Live video

Facebook pages can now broadcast live directly from the page. Previously only personal profiles were able to go live on Facebook. Page owners can also do test runs of their live events through a new rehearsal feature. This feature lets Pages broadcast live to admins and moderators while they test out the new features, and practice for the live event. This update can help page owners avoid those much-dreaded technical difficulties and work through any issues before the actual event.

Facebook Watch Party updates

Facebook Watch Parties are live screenings of pre-recorded videos that Facebook Pages can host to facilitate conversations about the content. Pages can now schedule a Watch Party in advance which allows you to market and advertise for it ahead of time. The update also supports video replays of the Watch Party for anyone who isn’t able to attend and wants to access a recording of the video and conversation. Watch Party hosts can now also share their commentary via a chat function during the watch party.

Creator Studio updates

The platform also made some major upgrades to the Creator Studio. Creator Studio is what creators use to manage and publish free content and ads on Facebook and Instagram. These updates include new analytics to highlight loyal followers and repeat visitors, as well as improved messaging capabilities within the app to connect with these audiences. Video content insights have also been improved, including average minutes watched and video retention rates.

facebook creator studio analytics

Creator Studio now also supports auto-captioning for 13 new languages, including Chinese, German, Arabic, Italian, Malay, Hindi and more.

Facebook Pages to Watch feature

Facebook’s Pages to Watch feature lets you keep track of competitors’ pages to see how you’re brand is measuring up.

To set up a page to watch, click ‘Insights’ from within your Facebook Page. At the bottom of the page, you can add the competitor pages you want to track. You’ll be able to view their metrics such as engagement rates, page likes and how many times they are posting per week. If you add multiple competitors to watch, you can see all of their analytics side by side.

This feature is incredibly useful for marketers who want to get a quick pulse check on how other brands in their industry are doing on Facebook. You can see which of their posts are driving the most engagement and incorporate some of these strategies in your Facebook marketing campaigns, or you can dig further into competitive analysis across networks with a tool like Sprout Social.

Example of Facebook's Pages to Watch feature in use.

Export your Facebook Page Reports

Facebook Insights now lets you export all of your analytics data so that you can study it and find trends in the information.

To download your Facebook Page Report, go to the Insights tab on your Facebook Page. Click “Export Data” and select “Page Data” to download a spreadsheet of the information collected on your Facebook Page. You can choose a date range that you want to analyze and only export data from the range.

If you need a more comprehensive view of how this data stacks up to your presence on other social platforms using a social media management tool like Sprout Social can make better sense of your Facebook analytics.

sprout Facebook business page report example

More visibility for Facebook Groups

Facebook has emphasized its commitment to promoting community on the platform. Users are increasingly joining public and private Facebook Groups to engage with people with shared interests. Businesses are turning to Facebook Groups to create private communities for their audience to engage with them and each other. With its latest redesign, Facebook placed more emphasis on Groups by adding a specific Groups tab to the homepage. This tab is separate from the default Timeline and makes it easier to find and engage with your Groups because you can access them all in one place. Users can also now share Newsfeed posts with their public and private groups more easily.

Screenshot of the Facebook Groups tab on the new Facebook homepage.

How are you using new Facebook features?

Facebook attracts millions of users every day, making it one of the most lucrative platforms for marketers to reach their audiences.  While many of these updates were made with improving the experience for users in mind, this has also made it easier for marketers to manage their Facebook presence. Improvements in creator-focused tools are simplifying the ways that brands market to their audiences on Facebook.

To learn more about how to incorporate Facebook and other social media platforms into your marketing strategy, check out our free social media tool kit.

This post The new Facebook features every marketer should know about originally appeared on Sprout Social.

Reblogged 1 year ago from feedproxy.google.com

How to track Shopping listings traffic from Surfaces across Google [Video]

Combine UTM parameters and Google Analytics to see how shoppers behave after they click through on your Shopping listings.

Please visit Search Engine Land for the full article.

Reblogged 1 year ago from feeds.searchengineland.com

10 Email Preview Tools For Different Inboxes

You know the expression, “What you see is what you get”?

Well, when it comes to email marketing campaigns, that might not always be the case.

Since everyone uses different email providers such as Gmail, Outlook, or Yahoo, emails can appear differently for various subscribers.

Sometimes images are blocked, alt text is missing, or fonts won’t render. If this happens, you could damage your credibility and lose subscribers.

Regardless of the email provider, more than 50 percent of U.S. respondents check their personal email account more than 10 times a day, and it is by far their preferred way to receive updates from brands.

That’s why it’s important to make sure that you test your emails before you send them.

In this post, we’ll discuss the best free and paid email preview tools you can use to make sure your emails look great on every provider.

1. HubSpot Free Email

With HubSpot’s free email marketing software, you can preview your HubSpot emails in more than 30 different email clients.

This email preview tool will check for missing images, colorblind accessibility, personalization tokens, or even RSS-to-Email campaigns.

One of the main benefits of this tool is that it’s combined with your email marketing software. This means you don’t have to leave your email builder to preview your email.

You can create beautiful emails without a designer, while also testing your emails.

2. SubjectLine.com

Testing the visual design of your emails is important. However, don’t forget to preview your actual content as well.

With SubjectLine.com, you can test your subject lines and receive a free rating out of 100. The tool considers the total length, word length, urgency, and more.

Word choice matters in your subject lines and this tool will help you come up with more clickable subjects so your readers are more likely to open.

3. Mail Ninja

Mail Ninja is a free, easy-to-use, uncluttered email preview tool. With this tool, you can see instant previews of your HTML emails.

Additionally, you can double-check your alt text, send test emails, and see how your email will look on different devices.

If you don’t trust or want to use a different preview tool than your email marketing software, this is a simple, free option.

4. Inbox Analyzer

Inbox Analyzer, another free email preview tool, helps take the pain out of inbox and spam testing your emails.

You can send your emails to the most popular inbox providers to see how they appear and if they even deliver. This tool will let you know if your email hits the inbox, spam folder, or is undelivered.

Additionally, you’ll also receive instant reports on your sender scores, reputation alerts, and even blacklists.

With this tool, you’ll be able to find issues and learn how to resolve them.

5. Putsmail

Putsmail is a free email testing tool by Litmus, a popular email marketing software (more on this below).

With Putsmail, you can see how your email will look across 50+ different platforms and devices. This is a great tool if you’re just looking for a quick and easy way to preview your emails.

1. Get Response

Get Response is an email marketing software that can help you create content, boost sales, and increase traffic to your site.

While they used to have a separate email preview tool, Inbox Inspector, now you can preview your emails right in the email marketing software.

If you use the software, you can preview your email in more than 25 popular email clients. With their preview tool, you can see real email previews, even when images are blocked.

This is a great option if you’re looking for an all-in-one, paid tool.

2. Litmus

Litmus is a tool for email marketers to help them test and develop amazing email campaigns. With a paid account, you’ll gain access to an email preview testing tool that allows you to see screenshots of your emails across 90+ different apps and devices.

Additionally, if you have a Litmus account, you can add a Chrome extension to your browser and test your emails without ever leaving your email service provider.

With the extension, you can validate your links, images, and tracking. Plus, the extension will instantly run a new checklist with every edit.

This is a great tool to enhance your email marketing and ensure your subscribers have a great experience.

3. Email Preview Services

Email Preview Services is a popular email testing tool that will let you see exactly what your customers are seeing.

With a quick test, you’ll get an accurate visual, so you know if your emails have any rendering issues.

Additionally, this tool offers other email testing tools such as inbox, spam, and authentication testing.

This is a great option if you’re looking for a cheaper email preview tool.

4. Preview My Email

Preview My Email is another email testing solution that can help you improve your performance.

With this tool, you’ll get real screenshots of your email across all the popular email providers in one click.

Additionally, this tool offers email analytics that can help you understand your audience better.

5. Email on Acid

Email on Acid is an email preview tool that’s designed to help you display emails properly, across all clients.

The email previews are live clients — not emulations — so you’ll see exactly what your subscribers see.

This tool will give you screenshots so you have no questions about what your email will look like on 90 clients and devices.

Additionally, this tool tests for bad formatting, broken links, and code problems.

However, one of the best features is the ability to comment, edit, and review email previews directly in the software for a faster and more efficient testing process.

Previewing your emails is an important part of email marketing. If people can’t see your emails or your credibility is ruined, those emails haven’t done their job. To properly test your emails, give yourself time, and test your templates frequently.

Reblogged 1 year ago from blog.hubspot.com

The data problem in Google Smart Shopping campaigns [Video]

Smarter Ecommerce’s Mike Ryan discusses why ROAS isn’t a performance metric and why Google limits data insights for Smart Shopping campaigns.

Please visit Search Engine Land for the full article.

Reblogged 1 year ago from feeds.searchengineland.com

Twitter shuts down huge Chinese network with a coronavirus bent

Twitter shuts down huge Chinese network with a coronavirus bent

Uploads%252fvideo uploaders%252fdistribution thumb%252fimage%252f94568%252fda650d29 d5c3 443e b561 b76b728d1586.png%252f930x520.png?signature=vwnhbazgbvbabettcy79m1huevc=&source=https%3a%2f%2fblueprint api production.s3.amazonaws Read more…

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More about Twitter, Social Media, Coronavirus, Tech, and Social Media Companies

Reblogged 1 year ago from feeds.mashable.com

Donald Trump's bizarre walk down a ramp is a whole thing now

Donald Trump's bizarre walk down a ramp is a whole thing now

Donald Trump spoke at West Point’s commencement on Saturday. After the speech, he left the stage by walking down a ramp. 

You’d think this would be a pretty straightforward exit, but it was not: Trump scooted down the ramp with noticeable caution, then spent the lead-up to his own birthday tweeting lies about it to defend himself. You hate to see it.

In the video, Trump does seem to struggle with his descent. He steps gingerly and looks straight down, while West Point superintendent Darryl A. Williams seems to have no trouble at all. 

It’s precisely the kind of clip that elicits lots of mockery on Twitter, and it did — especially when the “there’s always a tweet” crowd dug up a 2014 tweet in which Trump calls Obama’s stair-walking style “inelegant and unpresidential.” (For what it’s worth, which is almost nothing, President Obama descended the now-infamous West Point ramp with ease, also in 2014.) Read more…

More about Twitter, Donald Trump, Social Media, Culture, and Web Culture

Reblogged 1 year ago from feeds.mashable.com