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The Power of Personalization

There is no denying the necessity of personalization in email marketing. Personalization increases open rates, and it shows your audience that you acknowledge and understand their wants and needs. It leads to more engaged readers driven toward action, and it’s pretty central to an effective lead nurture strategy. According to Epsilon’s research, 80 percent of…

The post The Power of Personalization appeared first on Benchmarkemail.

Reblogged 5 months ago from www.benchmarkemail.com

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